Email marketing -- Beyond the hype

Posted by Aric on Thursday, June 26, 2008

in categories Advertising, Communications, Customer Relationships, Mrktng Communications, Product Marketing

Email marketing seems cool, doesn't it? But when it comes right down to it, if you aren't an online retailer that can track sales back to an email campaign in a disciplined way, then how do you justify email marketing if you're not seeing the phone ring the moment you hit send?

McDonald's -- Small oversight, big impact

Posted by Aric on Monday, June 16, 2008

in categories Advertising, Communications, Consumer Psychology, Customer Relationships, Mrktng Communications, Product Marketing

Drive up to a McDonald's today and you're likely to be asked "What can I make for you?" Somewhere along the way, McDonald's marketing department and market researchers obviously told them that their food would seem fresher if their drive-through personnel said this, instead of "What can I get for you?". Sounds reasonable right? But here's what we found to be the case...

Benchmarking lead costs in a volatile economy

Posted by Aric on Tuesday, May 20, 2008

in categories Advertising, Communications

Cost per lead is important, but in an economic downturn, it's important to reevaluate cost per lead by reexamining relative cost per lead.

The superiority of the mid-sized marketing firm

Posted by Aric on Sunday, April 13, 2008

in categories Communications, Customer Relationships

As an organization increases in size, it typically begins to create silos that house functional areas of expertise, but the price of this size is often paid by the firm's clients.

High pressure sales and low, low pricing shouldn't necessarily go together

Posted by Aric on Sunday, February 10, 2008

in categories Advertising, Communications, Consumer Psychology

Many high pressure sales environments also rely on offering very low pricing as a way to close the deal even faster, but is this always the most effective approach?

(Page 1 of 4, totaling 20 entries)