At Zion & Zion, we work to build long-term relationships with our clients. Our approach to marketing and working with our clients is both collaborative and integrated. We work closely with our clients to familiarize ourselves with all relevant aspects of their businesses in order to make sure that we share a common set of objectives and success metrics.

Collaborate

During the early stages of our relationship with clients, we seek to understand your marketing goals and what your company's previous successes and failures have been with respect to marketing, advertising, public relations, and internet related intiatives. This saves both you and us valuable time and serves to form a bond between your company and our firm as we move forward together. At Zion & Zion, we make it our business to thoroughly understand your business.

Strategize

In order to fully achieve your marketing, advertsing, and public relations objectives in a timely and cost-effective manner, we then develop, and present you with, our recommended strategy. This strategy, be it focused on your marketing in general or specifically on your advertising or public relations or interactive marketing and website related needs, serves as a shared foundation for our firm and your company. During this phase, this strategic foundation will become the subject of discussion, and details such as target markets and audiences, expected return on marketing dollars, and desired results will be refined before proceeding to the creative phase.

Create

At this point, our creative department will draft appropriate materials for review, be they ad concepts, storyboards, public relations campaign outlines, website templates, etc. Our experts will then review these materials with you and your key personnel so that they may be refined and mutually agreed upon. This phase is never complete until you are in full agreement with the planned creative and implementation approach.

Assess

At Zion & Zion, the bottom line is that we're not satisfied until your marketing, advertising, and public relations objectives are achieved. That means assessing the results of the campaigns that we've created for you and revising them as necessary to ensure continuing improvement. We know that marketing isn't a sometime thing, it's an all-the-time thing. That's why ongoing assessment and refinement is always a part of everything that we do.

So, feel free to check out the Media, Case Studies, and Portfolio sections of this website to see how we've successfully applied our approach to help numerous small, medium, and large businesses to achieve their marketing goals.