So you want to enter the world of Public Relations? Figuring out how to get there is the first step.

Posted by Ashley on Wednesday, April 8, 2009

in categories Advertising, Communications, Mrktng Communications, Public Relations, Social Media

In our backyard is one of the nation's top journalism schools, the Walter Cronkite School at Arizona State, filled with hungry students trying to get their feet in the door of this competitive industry. Nevertheless, a top notch educational background is not the only thing that marketing and public relations firms, when looking to hire, will demand from candidates–especially these days.

Guest lecturing at the ASU Walter Cronkite School

Posted by Aric on Sunday, March 29, 2009

in categories Advertising, Communications, Mrktng Communications, Public Relations, Social Media

This past Thursday I guest lectured to a public relations class at ASU's Walter Cronkite School of Journalism and Mass Communication. I thought that I'd share an interesting question that came from one of the students who currently has an internship with one of the very large PR firms in town. Her question was about how to measure the results of Social Media and PR campaigns.

Spreading the pain is no way to grow a business

Posted by Aric on Tuesday, March 24, 2009

in categories Communications, Consumer Psychology, Customer Relationships, Mrktng Communications, Public Relations, Sales and Operations

Have you ever wondered why it seems harder, not easier, to get good service in the current down economy? It seems strange doesn't it? People are out of work, resources for hire are abundant, and revenue is scarcer for many companies. So, why isn't service better in general, instead of worse?

Leveraging B2B PR for B2C purposes

Posted by Aric on Monday, January 5, 2009

in categories Advertising, Communications, Customer Relationships, Mrktng Communications, Public Relations, Sales and Operations, Social Media

When people think of PR, they often think of consumer media attention, however, we encourage broader thinking. It is often the case that trade (or B2B) media attention can be leveraged to advantage with our clients' consumers.

Managing cash and credit facilities in a volatlie credit market

Posted by Aric on Monday, December 29, 2008

in category Sales and Operations

While the financial news is filled with talk of credit facilities being cut off, it's apparent to us that many businesses don't realize that this may apply to them until it's already too late.

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