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Original Thoughts is a series of promising new businesses ideas, highlights and approaches–whether it’s product news, market research findings, brand launches, creative design, industry happenings, hot trends, unique approaches, or entertaining developments, Zion & Zion is always keeping an eye out for innovative and entrepreneurial concepts that help us to help you, our clients.
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Balancing online and traditional marketing in a down economy
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Posted by Aric
on Friday, December 26, 2008
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in categories
Advertising,
Communications,
Consumer Psychology,
Customer Relationships,
Mrktng Communications,
Product Marketing,
Sales and Operations,
SEM
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We're often asked what the right balance of online and traditional marketing is. Not unexpectedly, the answer is it depends. It depends on the product. It depends on the time of year. And, of particular importance right now, it depends on the economy.
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iPhone, i-Phone, Who's got the iPhone?
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Posted by Tanner
on Tuesday, August 7, 2007
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in categories
Advertising,
Sales and Operations,
SEM,
Website Optimization
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When it comes to any form of marketing, it's obviously important to put yourself in your customer's shoes in order to get an objective view of how your marketing will come across. This means considering how your customers will come upon your marketing messages and campaigns, what frame of mind they'll be in, how they'll react, and in general, considering whether the campaign will play out the way you think it will. In the course of some research related to the new iPhone, we decided to see what the public and vendors were saying online.
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