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Original Thoughts is a series of promising new businesses ideas, highlights and approaches–whether it’s product news, market research findings, brand launches, creative design, industry happenings, hot trends, unique approaches, or entertaining developments, Zion & Zion is always keeping an eye out for innovative and entrepreneurial concepts that help us to help you, our clients.

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So you want to enter the world of Public Relations? Figuring out how to get there is the first step.
 
Posted by Ashley on Wednesday, April 8, 2009
in categories Advertising, Communications, Mrktng Communications, Public Relations, Social Media

In our backyard is one of the nation's top journalism schools, the Walter Cronkite School at Arizona State, filled with hungry students trying to get their feet in the door of this competitive industry. Nevertheless, a top notch educational background is not the only thing that marketing and public relations firms, when looking to hire, will demand from candidates–especially these days.
Guest lecturing at the ASU Walter Cronkite School
 
Posted by Aric on Sunday, March 29, 2009
in categories Advertising, Communications, Mrktng Communications, Public Relations, Social Media

This past Thursday I guest lectured to a public relations class at ASU's Walter Cronkite School of Journalism and Mass Communication. I thought that I'd share an interesting question that came from one of the students who currently has an internship with one of the very large PR firms in town. Her question was about how to measure the results of Social Media and PR campaigns.
Spreading the pain is no way to grow a business
 
Posted by Aric on Tuesday, March 24, 2009
in categories Communications, Consumer Psychology, Customer Relationships, Mrktng Communications, Public Relations, Sales and Operations

Have you ever wondered why it seems harder, not easier, to get good service in the current down economy? It seems strange doesn't it? People are out of work, resources for hire are abundant, and revenue is scarcer for many companies. So, why isn't service better in general, instead of worse?
Leveraging B2B PR for B2C purposes
 
Posted by Aric on Monday, January 5, 2009
in categories Advertising, Communications, Customer Relationships, Mrktng Communications, Public Relations, Sales and Operations, Social Media

When people think of PR, they often think of consumer media attention, however, we encourage broader thinking. It is often the case that trade (or B2B) media attention can be leveraged to advantage with our clients' consumers.
Social Media -- Don't be fooled by agency hype
 
Posted by DuGue on Friday, November 14, 2008
in categories Advertising, Communications, Mrktng Communications, Public Relations, Social Media

Everyone's talking about social media, and many large companies are using is effectively, but many agencies try to pull a bait and switch when it comes to how social media can help a small or medium sized local business or a business that does not have an incredibly strong brand.
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