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Original Thoughts is a series of promising new businesses ideas, highlights and approaches–whether it’s product news, market research findings, brand launches, creative design, industry happenings, hot trends, unique approaches, or entertaining developments, Zion & Zion is always keeping an eye out for innovative and entrepreneurial concepts that help us to help you, our clients.
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So you want to enter the world of Public Relations? Figuring out how to get there is the first step.
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Posted by Ashley
on Wednesday, April 8, 2009
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in categories
Advertising,
Communications,
Mrktng Communications,
Public Relations,
Social Media
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In our backyard is one of the nation's top journalism schools, the Walter Cronkite School at Arizona State, filled with hungry students trying to get their feet in the door of this competitive industry. Nevertheless, a top notch educational background is not the only thing that marketing and public relations firms, when looking to hire, will demand from candidates–especially these days.
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Leveraging B2B PR for B2C purposes
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Posted by Aric
on Monday, January 5, 2009
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in categories
Advertising,
Communications,
Customer Relationships,
Mrktng Communications,
Public Relations,
Sales and Operations,
Social Media
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When people think of PR, they often think of consumer media attention, however, we encourage broader thinking. It is often the case that trade (or B2B) media attention can be leveraged to advantage with our clients' consumers.
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Email marketing -- Beyond the hype
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Posted by Aric
on Thursday, June 26, 2008
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in categories
Advertising,
Communications,
Customer Relationships,
Mrktng Communications,
Product Marketing,
Public Relations,
Social Media
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Email marketing seems cool, doesn't it? But when it comes right down to it, if you aren't an online retailer that can track sales back to an email campaign in a disciplined way, then how do you justify email marketing if you're not seeing the phone ring the moment you hit send?
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(Page 1 of 2, totaling 8 entries)
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