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Original Thoughts is a series of promising new businesses ideas, highlights and approaches–whether it’s product news, market research findings, brand launches, creative design, industry happenings, hot trends, unique approaches, or entertaining developments, Zion & Zion is always keeping an eye out for innovative and entrepreneurial concepts that help us to help you, our clients.
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Spreading the pain is no way to grow a business
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Posted by Aric
on Tuesday, March 24, 2009
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in categories
Communications,
Consumer Psychology,
Customer Relationships,
Mrktng Communications,
Public Relations,
Sales and Operations
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Have you ever wondered why it seems harder, not easier, to get good service in the current down economy? It seems strange doesn't it? People are out of work, resources for hire are abundant, and revenue is scarcer for many companies. So, why isn't service better in general, instead of worse?
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Leveraging B2B PR for B2C purposes
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Posted by Aric
on Monday, January 5, 2009
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in categories
Advertising,
Communications,
Customer Relationships,
Mrktng Communications,
Public Relations,
Sales and Operations,
Social Media
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When people think of PR, they often think of consumer media attention, however, we encourage broader thinking. It is often the case that trade (or B2B) media attention can be leveraged to advantage with our clients' consumers.
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Balancing online and traditional marketing in a down economy
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Posted by Aric
on Friday, December 26, 2008
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in categories
Advertising,
Communications,
Consumer Psychology,
Customer Relationships,
Mrktng Communications,
Product Marketing,
Sales and Operations,
SEM
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We're often asked what the right balance of online and traditional marketing is. Not unexpectedly, the answer is it depends. It depends on the product. It depends on the time of year. And, of particular importance right now, it depends on the economy.
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McDonald's -- Small oversight, big impact
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Posted by Aric
on Monday, June 16, 2008
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in categories
Advertising,
Communications,
Consumer Psychology,
Customer Relationships,
Mrktng Communications,
Product Marketing,
Public Relations,
Sales and Operations,
Social Media
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Drive up to a McDonald's today and you're likely to be asked "What can I make for you?" Somewhere along the way, McDonald's marketing department and market researchers obviously told them that their food would seem fresher if their drive-through personnel said this, instead of "What can I get for you?".
Sounds reasonable right? But here's what we found to be the case...
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(Page 1 of 3, totaling 15 entries)
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