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Original Thoughts is a series of promising new businesses ideas, highlights and approaches–whether it’s product news, market research findings, brand launches, creative design, industry happenings, hot trends, unique approaches, or entertaining developments, Zion & Zion is always keeping an eye out for innovative and entrepreneurial concepts that help us to help you, our clients.
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So you want to enter the world of Public Relations? Figuring out how to get there is the first step.
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Posted by Ashley
on Wednesday, April 8, 2009
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in categories
Advertising,
Communications,
Mrktng Communications,
Public Relations,
Social Media
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In our backyard is one of the nation's top journalism schools, the Walter Cronkite School at Arizona State, filled with hungry students trying to get their feet in the door of this competitive industry. Nevertheless, a top notch educational background is not the only thing that marketing and public relations firms, when looking to hire, will demand from candidates–especially these days.
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Spreading the pain is no way to grow a business
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Posted by Aric
on Tuesday, March 24, 2009
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in categories
Communications,
Consumer Psychology,
Customer Relationships,
Mrktng Communications,
Public Relations,
Sales and Operations
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Have you ever wondered why it seems harder, not easier, to get good service in the current down economy? It seems strange doesn't it? People are out of work, resources for hire are abundant, and revenue is scarcer for many companies. So, why isn't service better in general, instead of worse?
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Leveraging B2B PR for B2C purposes
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Posted by Aric
on Monday, January 5, 2009
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in categories
Advertising,
Communications,
Customer Relationships,
Mrktng Communications,
Public Relations,
Sales and Operations,
Social Media
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When people think of PR, they often think of consumer media attention, however, we encourage broader thinking. It is often the case that trade (or B2B) media attention can be leveraged to advantage with our clients' consumers.
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Balancing online and traditional marketing in a down economy
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Posted by Aric
on Friday, December 26, 2008
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in categories
Advertising,
Communications,
Consumer Psychology,
Customer Relationships,
Mrktng Communications,
Product Marketing,
Sales and Operations,
SEM
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We're often asked what the right balance of online and traditional marketing is. Not unexpectedly, the answer is it depends. It depends on the product. It depends on the time of year. And, of particular importance right now, it depends on the economy.
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(Page 1 of 5, totaling 25 entries)
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