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Original Thoughts is a series of promising new businesses ideas, highlights and approaches–whether it’s product news, market research findings, brand launches, creative design, industry happenings, hot trends, unique approaches, or entertaining developments, Zion & Zion is always keeping an eye out for innovative and entrepreneurial concepts that help us to help you, our clients.
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Balancing online and traditional marketing in a down economy
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Posted by Aric
on Friday, December 26, 2008
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in categories
Advertising,
Communications,
Consumer Psychology,
Customer Relationships,
Mrktng Communications,
Product Marketing,
Sales and Operations,
SEM
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We're often asked what the right balance of online and traditional marketing is. Not unexpectedly, the answer is it depends. It depends on the product. It depends on the time of year. And, of particular importance right now, it depends on the economy.
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Email marketing -- Beyond the hype
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Posted by Aric
on Thursday, June 26, 2008
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in categories
Advertising,
Communications,
Customer Relationships,
Mrktng Communications,
Product Marketing,
Public Relations,
Social Media
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Email marketing seems cool, doesn't it? But when it comes right down to it, if you aren't an online retailer that can track sales back to an email campaign in a disciplined way, then how do you justify email marketing if you're not seeing the phone ring the moment you hit send?
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McDonald's -- Small oversight, big impact
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Posted by Aric
on Monday, June 16, 2008
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in categories
Advertising,
Communications,
Consumer Psychology,
Customer Relationships,
Mrktng Communications,
Product Marketing,
Public Relations,
Sales and Operations,
Social Media
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Drive up to a McDonald's today and you're likely to be asked "What can I make for you?" Somewhere along the way, McDonald's marketing department and market researchers obviously told them that their food would seem fresher if their drive-through personnel said this, instead of "What can I get for you?".
Sounds reasonable right? But here's what we found to be the case...
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Social Media isn't for everyone, Or is it?
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Posted by Tanner
on Monday, October 8, 2007
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in categories
Advertising,
Communications,
Customer Relationships,
Mrktng Communications,
Product Marketing,
Public Relations,
Social Media
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The buzz around social media is understandable. Every time a new medium to reach the consumer makes its appearance on the scene, whether it be the introduction of the radio, the television, or the internet, marketers see an opportunity--as well they should. However, most companies just can't seem to figure out what to do with social media. So a pressing question arises--"Is social media for everyone"?
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(Page 1 of 2, totaling 7 entries)
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