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Website optimization experiments -- Has Google got it wrong?
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Posted by Aric
on Monday, July 9, 2007
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in categories
Google Analytics,
SEO,
Website Development,
Website Optimization
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In the interests of maximizing conversions, our firm often conducts experiments involving various combinations of text and images on a client's webpages. Google, as well as a host of other companies, provide analytics tools to support this type of activity. Google is to be applauded for making this tool available to internet marketers as its ease of use and accessibility promise to facilitate greater ROI for those who use it. However, in the course of reviewing the new Google Website Optimizer (GWO) tool, Zion & Zion identified a few potential issues that we then explored on a conference call with the GWO product management and development team.
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