Original Thoughts - SEM

Balancing online and traditional marketing in a down economy

noreply@zionandzion.com (Aric) — Fri, 26 Dec 2008 10:15:00 -0500

We're often asked what the right balance of online and traditional marketing is. Not unexpectedly, the answer is it depends. It depends on the product. It depends on the time of year. And, of particular importance right now, it depends on the economy.
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Attractive websites and SEO do mix

noreply@zionandzion.com (Savelle) — Fri, 18 Jul 2008 11:24:00 -0400

Google has announced that Adobe has given them a new indexing algorithm that can crawl and index the text content on flash designed websites. All web designers up until now have been discouraged with respect to using embedded flash files because their content could not be searched using Google's search engine.
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Google AdWords -- Issues with market segmentation and geotargeting

noreply@zionandzion.com (Aric) — Wed, 26 Dec 2007 09:19:49 -0500

Zion & Zion has many clients for our internet strategy and marketing services, but we've recently come across a limiting factor in Google AdWords geographic targeting capability. Google will tell you that the limitation is a feature, and for most people it is, but for some it poses a problem.
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iPhone, i-Phone, Who's got the iPhone?

noreply@zionandzion.com (Tanner) — Tue, 07 Aug 2007 07:14:40 -0400

When it comes to any form of marketing, it's obviously important to put yourself in your customer's shoes in order to get an objective view of how your marketing will come across. This means considering how your customers will come upon your marketing messages and campaigns, what frame of mind they'll be in, how they'll react, and in general, considering whether the campaign will play out the way you think it will.

In the course of some research related to the new iPhone, we decided to see what the public and vendors were saying online.

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