has to be interesting and provocative. The first rule of any
advertising campaign
is that it must gain attention. If you can’t gain your audience’s attention, then it won’t matter what you say.
Be it print, web, TV, or direct mail, not only does your ad need to be seen and felt on an emotional level by its intended audience, but it also needs to generate tangible results. All too often, an advertising agency will focus so heavily on the creative aspect of advertising that they either forget about measuring results or are untrained in assessing return on marketing and resultant consumer attitude shifts.
At Zion & Zion, we have extensive experience not only in creating fresh, eye-catching advertising campaigns for our clients, but in measuring the results of these campaigns.
So, be it a campaign designed to create immediate response or a longer term effort intended to build your brand, as a top National, Regional, and Phoenix
ad agency
, Zion & Zion can help your company get the results you need.
At Zion & Zion, we pride ourselves on the highly creative aspects of our business, all the while taking your business very seriously. This combination has built long-standing client relationships based on: a business acumen that strategically drives creative delivery, a
marketing
and
advertising
service offering tied directly to business goals and metrics, and a level of personalized service direct from the principals.
With over thirty-five years of combined experience working in Corporate America, the principals of Zion & Zion resolved to partner with businesses in need of this level of expertise. Whether it's direct mail campaigns that increase sales, initiatives that increase brand awareness, advertising that generates leads, product positioning that yields premium shelf space, online marketing that drives e-commerce, or integrated advertising and
public relations
campaigns that garner market share, Zion & Zion truly lives your business.
With offices in
Phoenix
and Atlanta, Zion & Zion provides industry expertise through structured marketing practice areas in Health & Wellness, Home Improvement Products, Real Estate & Development, Retail, High Tech & Engineering, and Hospitality—including such prominent brand names as Nortel, Sotheby’s International Realty, Discovery Channel Store, Andersen Windows and Goettl Air Conditioning.
