Phoenix, AZ – October 5, 2007 – With technology bringing more and more detailed customer data to marketers
every day, thereby enabling customer relationships based on knowledge and research instead of guesswork,
leading Phoenix and Atlanta based marketing firm Zion & Zion has teamed with market leading email provider
Silverpop in order to offer Zion & Zion’s clients advanced email marketing solutions that truly produce results.
Building on its extensive experience in consumer psychology, advertising, and CRM, Zion & Zion will use
Silverpop technology to take things to the next level.
Zion & Zion COO DuGué Zion commented, “Batch and blast email provides relatively low ROI compared to
dynamically assembled emails that enable mass customization and true one-to-one marketing. One size fits all
is a major waste of time, and our clients not only recognize that, but they look to us for solutions. That’s where
Silverpop came in.”
Zion & Zion CEO Aric Zion added, “It took us about 200 man hours to complete an evaluation of the major email
marketing players out there. The winner—Silverpop. Our clients are looking for solutions that will put them
ahead of their competitors, and our team of creative and advertising experts, combined with our web
programming and market research capability will enable us to leverage the Silverpop technology in order to take
our clients to new heights.”
Silverpop CEO Bill Nussey stated, "Zion & Zion recognizes how important it is to reach out to customers and
prospects with relevant messages that are not only accepted by recipients but that actually resonate with
customers on an individual level. Their strategic guidance combined with Silverpop's technology will enable
their clients to have email marketing campaigns that truly support branding and e-commerce initiatives in very
meaningful and results-oriented ways."
For more information on Zion & Zion, please visit their website at www.zionandzion.com.
About Silverpop:
Silverpop, a premier email service provider, supports the online relationship marketing needs of enterprise
organizations by delivering the world's most comprehensive array of on-demand Web-based software solutions.
Its software-as-a-service approach makes it easy and affordable for marketers to create, automate and execute
lifecycle multi-channel marketing campaigns that are timely, relevant and measurable. Offering highly scalable
tools supporting both high-volume BtoC marketing initiatives as well as high-involvement BtoB sales processes,
Silverpop delivers a robust solution not available elsewhere in the marketplace.
With offices throughout the United States and in the United Kingdom, Silverpop is the only company that has
appeared as one of the top two enterprise-oriented email service providers each of the last three years in
JupiterReseach's annual evaluation. Silverpop provides online relationship marketing support to industry leading
companies including Fossil, The Bombay Company, British Sky Broadcasting and more. Best practices and
white papers are available at www.silverpop.com.
About Zion & Zion:
With operations based out of Phoenix and Atlanta, Zion & Zion is a full service marketing strategy, advertising,
public relations, and interactive marketing firm. Zion & Zion has clients across a broad range of industries
including: healthcare, consumer products, higher education, food service, hospitality, fitness,
telecommunications, pharmaceuticals, fine art, banking, and retail. Zion & Zion’s staff includes experts with
graduate and post-graduate training in business, engineering, marketing, and consumer psychology as well as
specialists in the areas of graphic design, web programming, public relations, and advertising.
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