TEMPE, Ariz. – November 3, 2011 – Zion & Zion today announces the addition of Senior Advertising Executive Steve Duffner to its team. This addition to the Zion & Zion team is the latest in a wave of new hires adding to capabilities of the growing Arizona advertising agency. With the addition of Steve, an ex-Leo Burnett Exec responsible for creative development and management of various Leo Burnett studios, Zion & Zion now brings additional world-class creative talent to its ranks.
Steve, who holds the title of VP Creative Insight at Zion & Zion brings with him a wealth of experience on projects for Polaroid, the US Army, Marlboro/Team Penske Racing, Johnson & Johnson, McDonald’s and many others.
Steve commented, “I’ve been a Chicago guy for a very long time, but it was time to make a move. After looking around quite a bit, I came across Zion & Zion, and it was pretty much everything an agency ‘should’ be. As savvy clients and long time agency people know, 98% plus of the agencies out there are really all about the creative. That’s not a bad thing per se, but you’ve got to face it these days, clients just plain want more. They want business first. Not a thin layer of business rhetoric that passes for ‘business,’ but real business knowledge and training. And that’s what I found at Zion & Zion. These guys have nailed the new model of what an agency needs to be. So, here I am, in Phoenix.”
Zion & Zion CEO Aric Zion (@ariczion) added, “It’s really a model story when you think about it. Our industry goes into the recession about four years back. Everyone hits the brakes, and sort of like the scene in Top Gun, Zion & Zion plows right through the smoke and comes out way ahead on the other side placing us squarely in the top few agencies in the Southwest. Now, building on that success, we’re taking things to yet another level.”
Zion & Zion welcomes Steve to our fantastic team and looks forward to the many great things that we’ll do together.
About Zion & Zion
Headquartered in Tempe, Ariz., Zion & Zion is a full service marketing strategy, advertising, public relations, social media and interactive firm. Zion & Zion has clients across a broad range of industries and verticals including: Non-Profits, Health & Wellness, Hospitality & Entertainment, Retail, Real Estate & Development, High Tech & Engineering and Home Improvement.
Zion & Zion is ranked among the top agencies in Arizona, having received the following accolades: 2011 Business Journal Book of Lists: #1 PR Firm; 2011 Arizona Foothills Magazine: #1 Ad Agency, #1 PR Firm, #1 Online Marketing Firm, and #1 Social Media Firm; 2011 Ranking Arizona: #3 Ad Agency; and 2011 Business Journal #4 Best Place to Work. The Business Journal also ranks Zion & Zion in the Top 10 Interactive Marketing Firms.
Zion & Zion differentiates itself through superior creative and long executive experience in marketing strategy as well as a truly integrated approach to marketing and advertising built on the firm's flat management structure and ability to provide all services in-house. Learn more at www.zionandzion.com, follow @ZIONandZION on Twitter and Like ZIONandZIONAgency on Facebook.