We’ve all heard the phrase “Millennials have no attention span!” but is it true? Not quite.

Millennials have an attention span of roughly 12 seconds while Gen Z has an attention span of approximately 8 seconds. Which is, yes, significantly shorter than that of Baby Boomers and other older generations. However, it’s not only their inability to focus that makes it hard to advertise to younger generations. It’s their strong inclination to juggle multiple screens at once.

Millennials tend to bounce between three screens (Smartphone, TV, laptop) while…

 

You can probably tell by the title that this article is a little critical. Please understand that I only write this because I have made each and every one of these mistakes. I hate to admit it, but I’ve made them more than once. We all have. These three mistakes are just a few of the creative traps that clients and agencies fall into again and again. Creative types are just as culpable as the clients they serve, so let’s get them out in the open and maybe we can help each other avoid them.

As new ways to market…

 

Decoupled and headless content management systems (CMS) keep gaining more and more traction. The concept is that we do not need to be bound to the restrictions of a full-stack CMS. Instead, we can choose to use it for only one thing—managing content.

The largest player in the CMS space is WordPress. Even today, it stands at about a 60% market share and is the solution asked for by name by most clients. Most people in the content or marketing department of a company have at least a moderate amount of exposure and familiarity to managing a site through…

 
Hopefully you’ve had some time to digest my first article on this topic, 5 Marketing Strategies for New Small Businesses. There, I share five steps for starting a marketing strategy: build your brand, research your target audience, network and connect with your community, set a social media strategy, and build a website. Now, it’s time to take your marketing to the next level.
 

You’ve likely found yourself staring at this article because you’ve looked at your development process and had a “There’s got to be a better way!” moment.

Whether you have a form of Continuous Integration or something less involved that doesn’t require automated testing, you’ll eventually have to decide on how your team deploys new code into staging and production.

Lately, at Zion & Zion, we’ve been doing a lot more development with Nuxt. Nuxt is a Javascript framework powered by Node and Vue. You can choose between single page applications (SPAs), universal server-side rendered applications, or even statically generated /…

 

Content creators often suffer from tunnel vision when it comes to our content. When you’re too focused on the ideas behind the content, you may never step back and think about if it’ll even make sense to the readers that are meant to consume it. Readability is one metric to consider when it comes to any piece of content you publish. Is the vocabulary accessible? Are the sentences the appropriate length? The answers to these questions, and more, are factored into readability scores. Here’s a crash course in readability to help you maximize the next piece of content you create.…

 
Well-designed forms are just one of the many aspects of your website that contribute to an overall great user experience. However, their importance should rank high in your long list of considerations for creating a great website. Forms help you collect data about potential customers and start engagement. So, as an online communication tool that can significantly impact your conversion rate, creating an organized and accessible form that avoids user frustrations is crucial.
 

If you’re a UX designer or in the marketing industry, it should be no surprise that mobile usage is on the rise. Gone are the days where a “mobile-friendly” website, let alone a separate mobile website, will get the job done. In fact, mobile usage has far surpassed desktop usage on a global scale, starting back in late 2016.

In order to execute a successful mobile user experience, there is a lot to consider. UX design principles and user behaviors are always adapting, so as UX designers, it’s our job to never stop learning to keep up with it all.…