We all know Google has developed several automated bidding tools and strategies, but how do you know which one to use and which one will work for you? Do you have campaigns where you’re concerned you’re not bidding high enough on specific keywords to compete in search auctions? Maybe you think you’re bidding too high and attracting low converting traffic or that you have campaigns where the daily budget is being under-utilized. Maybe you find yourself constantly going into high performing, stable campaigns to make a few bidding tweaks here and there.
 
The foundation of every successful paid search campaign, whether it is on Google Ads or Microsoft Ads, is its selection of keywords. Paid search after all, is designed to make your ad appear when users of Google or Bing are searching for something that is highly relevant to the services or goods that you want to sell them. This brings up an important distinction. When a user types something into a search engine like Google or Bing, what they are typing isn’t a keyword. In technical parlance, they actually type what are known as “search terms” or a “search query.” But, that’s where paid search keywords come in. Keywords are designed to “match” what the user is looking for when they type their search terms. Making a distinction between the two may seem a bit persnickety, but it will enable us to talk about the topic with greater precision.
 
We live in a world where customers and their experience interacting with your business is becoming more and more of a priority. Of course, business goals are always important, but you can’t forget about what fuels your business – customers investing in your product or service. It can be difficult to find the balance of weighing out your business goals and user experience goals, but in reality, they can be equal to each other; and it’s important to understand the relationship between the two. In this article, we’ll cover how your business strategy is related to the user experience surrounding your product/service, how to create alignment and a strategic plan, and how to execute quality work in a low-risk way.
 

Digital Velocity is a conference with guest speakers and discussions on best uses and case studies on Tealium. As a Tealium Preferred Agency Partner, originally, members of the Zion & Zion media team were to travel to San Diego to participate in this three-day conference, which included lectures and training sessions, keynote speakers, and networking events with other Tealium Certified Users across the country. Due to the current world circumstances, instead we were able to attend virtually. Instead of three days, the Digital Velocity conference was shortened into one jam-packed day. Each session was 30 minutes long and covered specific…

 

Tealium hosted this year’s Digital Velocity conference virtually for their user base to tune in from all over the globe. This four-hour event consisted of numerous highly informative sessions around solutions to maximize your Tealium usage as well as breakthrough marketing tactics designed to improve customer experience and retention.

I had the opportunity to listen in on a variety of sessions but the one session I felt compelled to share my insights and takeaways from was the session “Creating & Optimizing Your Multi-Channel Customer Engagement Strategy.” As an automation strategist, I’m faced with the daily challenge of looking at…

 

This year Tealium hosted a virtual version of their Digital Velocity conference in San Diego, CA. Top Tealium solutions engineers, AudienceStream experts, iQ practitioners, EventStream specialists, and highly successful Tealium customers converged to deliver an excellent conference. Sessions in the conference detailed how Tealium delivers solutions to complex customer data challenges, tips on keeping your customer data organized and clean, breakthrough digital marketing tactics maximizing the customer experience and personalization, Tealium’s product vision moving forward, and much more.

Tealium did a great job at organizing conference sessions into key subject matters, making it easy for attendees to organize their day…

 

Tealium’s Digital Velocity conference included keynote speakers from all over the world—both Tealium employees and other industry experts. The conference discussed how Tealium products can bring solutions to complex customer data challenges, tips on keeping your customer data organized and clean, breakthrough digital marketing tactics, and maximizing the customer experience and personalization.

As the Zion & Zion team continuously looks for opportunities to enhance and build our clients digital marketing efforts, this conference provided some great insight on upcoming industry trends and capabilities within the Tealium suite of products. The “Modernizing Digital Marketing” portion of the conference had a…

 

Our Tealium Engineering Team virtually attended Tealium’s annual conference, Digital Velocity. Digital Velocity showcases innovative thinking and best practices from the individuals and brands tackling today’s biggest business challenge with strategies rooted in a data-first approach.

Digital Velocity offered an array of sessions for its’ attendee covering different verticals like personalization, customer experience, and privacy. All sessions provided valuable insights into the various ways you can leverage your CDP, Custom Data Platform, to yield maximum results.

In this article, I overview the session “Personalization at Scale.” This session was hosted by Catherine Ballantyne, the Director for Solutions Consulting…