When the coronavirus (Covid-19) pandemic hit the United States, it immediately affected how Americans lived their constantly on-the-go life, and made them to spend more time at home. With stores, restaurants, movie theaters and more shut down, Americans had to find new forms of entertainment, which meant more time online.

More time online means consumers have flocked to social media during this pandemic. This provided an unexpected boost to platforms of all kinds. Not only has there been an increase in Facebook and Instagram, but we have seen other platforms, like Tik Tok, skyrocket with new users during this pandemic.…

 

One of the biggest questions that comes up when working in paid search, whether you are at an agency or in-house, is if bidding on brand terms is worth it. At Zion & Zion we believe that, aside from very few instances, bidding on your own brand terms is 100% worth it, and it is one of the many tactics we recommend to remain competitive in paid search. In this article, we will walk through why we believe bidding on your company’s or client’s brand terms is worth it, and also mention the times where it may not be…

 

Who says you can’t teach an old blog new tricks? If you have a considerable archive of blog posts, you can dust off an old post and give it a little TLC instead of creating a new one from scratch. Maybe it’s a standout post from years ago that’s still relevant today, or one that has great content but never generated much engagement. In either case, there are tactics you can use to present old content in new ways—although it’s usually not as simple as just changing a few words and the publishing date.

Repurposing a blog post can boost…

 

Infographics communicate information to users that might otherwise be overly complex and monotonous were said information presented in written form. Breaking up and presenting information through infographics can aid in immediate comprehension as well as long-term retention of information. Infographics are helpful because they capitalize on the visual-learning nature of users.

What is an infographic?

An infographic is a visual representation of information that is broken up in an easily digestible way. Infographics condense written information that decreases the user’s cognitive load, which is the amount of information a user needs to take in and comprehend while performing a task.…

 

There is definitely an art to writing impactful social media content. But first, we must understand what social media is. We all know what the platforms are—Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn and others—but we need to further understand why these platforms exist.

According to Wikipedia, social media is interactive computer-mediated technologies that facilitate the creation or sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. The simplified definition is platforms that enable users to create and share content for social networking.

According to Statista,…

 
Qualtrics conveniently includes an “Ad Testing” survey built into the platform. However, while this template is a great starting point, in order to perform sophisticated ad testing, you will likely either need to heavily customize the template or should consider building your own survey from scratch. Ad testing can help to validate your ad concepts and ensure that the messaging will resonate with your target audience, ensuring the best ROI. Ad testing can put confidence behind your campaign, help you gain a deeper understanding into how your brand is perceived, and make your ad spend most effective. Qualtrics allows you to upload print, video, and digital ads to the platform to test which are more likely to drive sales, and more importantly, which could potentially fail to connect with consumers.
 
The Tealium tech stack includes three major components: Tealium iQ, AudienceStream, and EventStream. One of the newer products from Tealium, EventStream, handles the entire data supply chain—including setting up and installing data sources where activity is tracked, identifying and validating incoming data to the Customer Data Hub, enhancing data with enrichments, and taking real-time action with event feeds and connectors. Essentially, it allows for seamless connection to mobile devices, apps, and connected devices. In this article, I’ll explain how EventStream differs from other components of Tealium, highlight some of the key features and benefits, and outline how to get started integrating EventStream (ES) with your marketing data strategy.
 
Internet Explorer (IE) was launched in 1995 by Microsoft, but was not included with Windows until its third version. When this occurred, IE became the standard browser for most PC users. This event started the “browser war,” the debate surrounding which browser offers the best experience for users, based on speed, visual enhancement, and more. This gave way to the reputation IE is known for nowadays, as one of the most difficult browsers to work with in the IT world. Internet Explorer has 11 major versions, all which tried to follow standards established by the W3C. The W3C is in charge of maintaining protocols that browsers must follow to be compatible with new technologies and development languages that exist today, including front end code (like CSS and JavaScript).