A plethora of studies have been conducted done on Human-Computer Interaction (HCI), which focuses on the interfaces between users and computers. By studying this topic, we identify several best practices to apply when designing a website. Being able to identify limitations of your users before you begin working on your layout is essential to the success of your site, creating a friendlier interface for your target audience.
Two Brands That Got It Right

You hear the word “strategy” thrown around a lot these days. As if it is a new concept in marketing. The fact is, strategic thinking has always been the primary reason whether a piece of marketing fails or succeeds. Think about all the different strategies that go into a successful campaign; target strategy, media strategy, creative strategy to name a few. It seems like every agency is claiming they do it so well. But we know that’s not true. We see so much work that is all strategy but doesn’t have the creativity to…

User research tools aren’t just cool and impressive ways to show off your knowledge to clients (although they can be). User research tools are critical. They’re imperative to the success of your future website or mobile application. Start with these seven basic user research tools and you’ll be on your way to developing a well-rounded user experience, curated directly from your users themselves.
As a UX/IA strategist, it’s my job to understand and execute a well-crafted user experience for both websites and mobile devices. Part of this job description is understanding what users are drawn to and what they prefer during different stages of their customer journey. However, on the other hand, I’m also responsible for understanding what users hate and what frustrates them throughout their journey. Understating both ends of this spectrum allows me to develop a new and improved experience for all users.

On June 12, 2009, the FCC enforced the switch to “digital transmission only” for all broadcast television stations. Moving from the antiquated analog broadcast methods was about more than a step into the digitalization of America. It was a part of the fulfillment obligation to the wireless companies that had been a part of the Analog Spectrum Auction in 2008. The auction sold the UHF portion of the spectrum to the highest bidders and…

As interactive designers, it’s crucial to consider new ways in which we pursue website design. Diving deep into our digital design, it’s important to keep in mind not only the brand and site concept, but also the experience the website offers to its users. In our industry, it’s critical to use visual design to enhance functionality and usability, while strengthening the client’s brand; and not to see visual design as the center of the universe. This article will walk designers through some key factors in creating a better user experience for websites, without compromising the quality of their final design.
The ways in which a brand embodies a certain look and feel happens through defining the brand’s personality traits and their voice, while also taking into consideration who their audience may be and what is appropriate for their subject matter.  Once the personality traits and voice have been defined, the visuals can come to life through the brand’s website, which gives even more life to the brand through the interaction design, the incorporation of video and animation and the ways in which the brand takes advantage of its messaging opportunities.
Robert Cialdini is a renowned social psychologist who is particularly well known for his research on persuasion and influence. He is the author of numerous, heavily cited academic papers on the subject, and his book, Influence: The Psychology of Persuasion focuses on how to influence your audience’s decision making. He distills his many years of research on the subject into six principles of influence.