The COVID-19 pandemic is something no marketer planned for or expected. But as 2020 comes to an end and a vaccine is around the corner, we can start to plan for marketing in a post-COVID world. But what does this look like?

I think we can all agree that things will not just go back to how they were before—in fact, things may never be the same. So, as a marketer or business owner, how can we prepare for this new normal? Below I’ll discuss ways to connect with consumers and ensure you are meeting their evolving needs in this…

 
Creating custom buttons within the TinyMCE text editor is a small “nice-to-have” feature when structuring the admin of a website. It provides the team and clients with the ability to add custom elements to their content. You will need at least one JavaScript file for implementing custom buttons. In my example, I call it zz-btns.js. The hook to trigger these buttons can be added right into the functions.php file. I will also show an additional step utilizing one CSS file and image(s) to add custom button icons. I include these elements in a folder called includes for clarity and organization.
 

The best e-commerce brands leverage customer intelligence as the foundation of effective customer experiences. Customer lifetime value is one of the most important data points that can be used to tailor experience. Flexible management of customer data through Tealium’s Customer Data Hub makes it possible to build this customer intelligence foundation to directly power customer experience through display ads, email, personalization and more.

I was recently tasked with calculating the lifetime category purchase totals of a user on an eCommerce site using Tealium, a Customer Data Platform (CDP). In this article, we will explore how I was able to achieve…

 

The reality that many marketers are facing today are the limitations that popular marketing automations platforms have due to a variety of reasons. First, automation tools are only as good as the channels they manage. There are many interactions points a customer can have that an automation tool has no purview of, thus not allowing the tool to react in a way that creates a customized experience. Second, automation tools do not always have the ability to react on real-time data. For most marketing strategies, there comes a time when the speed and volume of data inputs outpaces the marketing…

 
How Do You Re-Capture Once Loyal Customers?

What strategy is your brand working to re-engage lapsed customers? You might be utilizing a CRM or some form of pixel-based retargeting in your paid media platforms to go after customers who have made purchases in the past. Marketers have many options at their disposal when considering different approaches to re-engaging past customers, but how do you approach segmenting customers that were once loyal purchasers? Leveraging the Tealium CDP and employing the Date Attribute within Tealium AudienceStream is the solution your brand needs to be utilizing if you want to tailor highly relevant…

 

Being able to seamlessly gather website and media data into one easy-to-use platform has been a wonderful advancement in marketing technology and extremely important for marketers and website users when looking at consumer behaviors. A Tag Management System (TMS) is a solution that makes it simple for both developers and marketers to implement, update, and manage tracking tags and pixels across digital platforms in a user-friendly interface. Two of the most well-known and utilized Tag Management Systems in the market are Google Tag Manager and Tealium.


In this article, I will explain the important qualities of a Tag Management System,…

 

In digital advertising, marketers frequently use browser cookies which act as unique identifiers that are assigned to a user, allowing advertising companies to track your internet activity. Cookies are also known for keeping you signed into websites, remembering site preferences that you have previously set, as well as providing you locally relevant content based on your current location. Having this much information collected and tracked within third-party cookies has caused users to ask for more control of their privacy in the past few years, which has ultimately led to the recent privacy changes like the General Data Protection Regulation (

 

As marketers, our goal is to deliver the right message, to the right person, at the right time in order to give a customer an extremely personalized experience. Customer journey mapping has been a standard process when trying to reach this goal, but as more technology emerges, so do additional methods. Customer data orchestration is a newer method that allows marketers to use technology to influence the journey as it is happening rather than visualizing the journey. This is where Tealium’s AudienceStream technology comes into play, allowing marketers to collect customer data and influence them in real-time. …