Basis Foundations was a training run by Centro on the best ways to use Basis DSP. The media team at Zion & Zion attended these virtual trainings which are usually done in-person over a three-day period. Originally, we would have travelled to the Centro offices in Denver, Chicago, and New York for the trainings, which included hands-on learning and events to allow for Centro customers to meet and discuss their roles, clients, and use of Basis from agencies across the country. Due to the current world circumstances, we were able to attend virtually.

The training was broken out into…

 
The Basis Foundations trainings were held online utilizing the Zoom platform, taking place twice a week for three consecutive weeks. Each session was two hours long where each hour was dedicated to a particular topic. Below are the topic outlines for the Basis Foundations and Foundations 2.0 trainings. Throughout these trainings we had breakout groups as well as engaging pop quizzes to ensure we were discussing and digesting the information that the Basis team was presenting.
 

The Centro Certified Virtual Basis Foundation Conference would typically have taken place in person, but the Centro Team did an excellent job communicating valuable content via Zoom. Overall, the presentations were fun, insightful, and engaging. The purpose of the conference was to get a foundational understanding of the Basis DSP (demand-side platform) and obtain Centro certification.

The conference covered concepts ranging from day-to-day workflow, to real time bidding and conversion tracking. The wide range of topics brought into view the full scope and capabilities of the Basis platform, and for a newcomer to the platform (like me), the presentations…

 
The Zion & Zion media team attended Centro’s online Basis training. Due to Covid-19, this was the first time Centro had created this training online and it was exciting to be one of the first to experience it. We were able to attend both Basis Fundamentals and Basis Advanced trainings throughout the two months. The trainings provided us with the latest basis updates, targeting tactic knowledge, and best practices when building campaigns.
 
This year, Basis hosted a virtual version of their in-depth training seminar that covered a breadth of valuable DSP knowledge. These topics were covered in a well-organized classroom structure that encouraged hands-on learning and open conversation, which in turn drove home the key learnings and takeaways.
 

Centro is the parent company of the Basis platform which we use as our in-house DSP at Zion & Zion (ZDSP). This training provided additional insight beyond the simple ‘how’ of execution within the Basis platform—taking our knowledge further with best practices, insight into data providers, and new opportunities for our client’s media campaigns.

There were two instances of the Centro Certified trainings: Foundations 1.0 & Foundations 2.0. The first instance was a more general overview of the Basis platform structure, best practices, custom segments, and private marketplace deals. Other topics related to the industry included the removal of third-party…

 
Data visualization sits right in the middle of analysis and visual storytelling. At Zion & Zion, we utilize data visualization in several ways. A big component of this is creating online interactive dashboard reporting for clients, mainly with the use of Tableau. Outside of Tableau, there are numerous data visualization tools and technologies that can be used to analyze massive amounts of information and make data-driven decisions. If you’ve ever stared at a massive spreadsheet of data and couldn’t see a trend, then you know how much more effective a visualization can be. Individuals who don’t work in analytics day to day may not know the amount of work and strategic thought that goes into creating some of the great charts and graphs they see as the result.
 
While a customer journey captures the customer’s experience across various touch points, a service blueprint encompasses the full-service delivery process and how it directly contributes to a customer journey. It is best used for journeys that involve multiple touchpoints or require cross-functional operations.