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2020 Tealium Digital Velocity Conference Recap: Personalization in the Age of Privacy

Digital Velocity is a conference with guest speakers and discussions on best uses and case studies on Tealium. As a Tealium Preferred Agency Partner, originally, members of the Zion & Zion media team were to travel to San Diego to participate in this three-day conference, which included lectures and training sessions, keynote speakers, and networking events with other Tealium Certified Users across the country. Due to the current world circumstances, instead we were able to attend virtually. Instead of three days, the Digital Velocity conference was shortened into one jam-packed day. Each session was 30 minutes long and covered specific…
2020 Tealium Digital Velocity Conference Recap: Multi-Channel Customer Engagement Strategy

Tealium hosted this year’s Digital Velocity conference virtually for their user base to tune in from all over the globe. This four-hour event consisted of numerous highly informative sessions around solutions to maximize your Tealium usage as well as breakthrough marketing tactics designed to improve customer experience and retention.
I had the opportunity to listen in on a variety of sessions but the one session I felt compelled to share my insights and takeaways from was the session “Creating & Optimizing Your Multi-Channel Customer Engagement Strategy.” As an automation strategist, I’m faced with the daily challenge of looking at…
2020 Tealium Digital Velocity Conference Recap: Maximizing Value Out of Your CDP

This year Tealium hosted a virtual version of their Digital Velocity conference in San Diego, CA. Top Tealium solutions engineers, AudienceStream experts, iQ practitioners, EventStream specialists, and highly successful Tealium customers converged to deliver an excellent conference. Sessions in the conference detailed how Tealium delivers solutions to complex customer data challenges, tips on keeping your customer data organized and clean, breakthrough digital marketing tactics maximizing the customer experience and personalization, Tealium’s product vision moving forward, and much more.
Tealium did a great job at organizing conference sessions into key subject matters, making it easy for attendees to organize their day…
2020 Tealium Digital Velocity Conference Recap: The Next Normal

Tealium’s Digital Velocity conference included keynote speakers from all over the world—both Tealium employees and other industry experts. The conference discussed how Tealium products can bring solutions to complex customer data challenges, tips on keeping your customer data organized and clean, breakthrough digital marketing tactics, and maximizing the customer experience and personalization.
As the Zion & Zion team continuously looks for opportunities to enhance and build our clients digital marketing efforts, this conference provided some great insight on upcoming industry trends and capabilities within the Tealium suite of products. The “Modernizing Digital Marketing” portion of the conference had a…
2020 Tealium Digital Velocity Conference Recap: Personalization at Scale

Our Tealium Engineering Team virtually attended Tealium’s annual conference, Digital Velocity. Digital Velocity showcases innovative thinking and best practices from the individuals and brands tackling today’s biggest business challenge with strategies rooted in a data-first approach.
Digital Velocity offered an array of sessions for its’ attendee covering different verticals like personalization, customer experience, and privacy. All sessions provided valuable insights into the various ways you can leverage your CDP, Custom Data Platform, to yield maximum results.
In this article, I overview the session “Personalization at Scale.” This session was hosted by Catherine Ballantyne, the Director for Solutions Consulting…