In web design and graphic/layout design, it is extremely common to design a layout that will later incorporate specific text. However, at the time of the wireframe and mockup, in the case of web design; or ad/brochure layout, in the case of graphic design, the exact text may not yet be available. In such cases however, if the approximate amount of text that will later occupy the wireframe, mockup, or layout is known, a designer may insert dummy copy for the time being. This dummy copy, also referred to as placeholder text, allows viewers to maintain their focus on the design/graphical elements and composition of the piece in question, instead of being distracted by the accuracy of the copy. This is where lorem ipsum comes in. Lorem ipsum is a block of text adapted from “De finibus bonorum et malorum,” a first century BC text by Marcus Tullius Cicero, who lived from January 3rd, 106 BC to December 7th, 43 BC. Cicero exerted a high degree of influence on the Latin language and was respected as not only a linguist, but also lawyer, orator and philosopher. Of such note was Cicero, that he was one of the subjects in one of Lucius Mestrius Plutarchus’ (aka Plutarch) “Parallel Lives.”