One of the biggest challenges in advertising media planning and buying is determining what is working, and what is not. How does that famous quote by John Wanamaker go? (with apologies for its overuse)
“Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.”
When digital advertising was new, traditional media buyers observed, but with the exception of possibly accepting some “added value” banner ads as part of a radio or print buy, were slow to embrace budget shifts away from the tried-and-true. Observation quickly moved into defensiveness, as digital media planners were showing up to meetings with analytics. Data. Action plans on how and why to shift budgets that were irrefutable based on the numbers. They knew which “half” was working, while traditional media planners were still working off the same audience estimates and assumptions used for decades.
 
Yes, I said it- you don’t need a mobile strategy.  Now, before you go on kicking and screaming, let’s think back about 5 years when companies were just starting to create mobile sites.  It was an afterthought, something you added on once you realized that potential customers were trying to get to your cool new flash site from their phones, and couldn’t.  So what did you do?  Quickly figure out a mobile strategy and get a mobile site up!  Today mobile accounts for 28% of web traffic; it is so prominent that it shouldn't be an afterthought.  You don’t need a separate mobile strategy- your web strategy should cover mobile, tablet, desktop, and everything in between.  Here’s why.
 
Email marketing has taken the world by storm. Well, our unique marketing world by storm, that is. With CTR (click through rates), open rates, subject lines to test and more, it is a never-ending process to strive for the "perfect email." At Zion & Zion, we conceptualize, design and implement a wide array of email marketing campaigns for our long list of clients, allowing us to constantly test new techniques, creative, subject lines, and more on a daily basis. For nearly every email we send out, an A/B subject line test is performed. Whether it is a small change such as swapping out the word “big” with the word “huge” when describing a client’s storewide sale, or something more drastic such as adding in some personalization in the subject line, we do it all. Depending on the type of client and subject of the email, different techniques and tests can be performed to ensure we are sending out the best possible email for each specific situation.
 
There had been much excitement about the new Zion & Zion building, leading up with construction, interior design and now the official move in. Timing on our official move was perfect, and we were asked to be a part of a large feature piece in the Phoenix Business Journal. Reporter, Tim Gallen, toured our space and interviewed our CEO, Aric Zion on the thought process of spending money on extra items that most work place environments wouldn’t dream of. “The primary goals were to create a space that would inspire our existing team and attract new talent as we continue to grow.,” stated Aric in an interview with Tim.
 
The re-launch of the Zion & Zion brand was purposeful in highlighting the innovative nature of the company culture, while reinforcing the continued dedication to the Zion & Zion mantra: Where Business Meets Creative.
 
Connecting with your customers via social media is an excellent tool for building and creating relationships with your customers, but it can also be used to help grow your email list. It’s an easy way to reach new fans and loyal brand advocates that are already following you on social media that may have no idea that you also offer more great information via email. Here are three simple things you can do to start building your email list through social media platforms.
 
In a world of non-standardized screen sizes, geo-fencing and location-aware alerts and coupons, multi-device usage (or Omni-channels), ubiquitous content, day-part marketing, social media, and mobile commerce; how do marketers design, develop, and deploy strategies, tactics and channels in this moving-target of an environment and still capture leads, create conversions and generate sales?
 
What an exciting time it is for all of us here at Zion & Zion.  We have just hit our ten year mark, and what a great ten years it has been for us.  To mark that anniversary we have just launched a new brand identity, a new website with this new blog and just moved into our new building.  We are so grateful for all the good things that have brought us to this place and all the wonderful people on our team that are responsible for our continuing success.   So stay tuned for more updates and insights from the entire team here.  And here is to the next ten years and all that it will bring for the Zion & Zion clients and crew.