Relationships are the key to any business.  Good agency account people can make or break a client’s experience as they are on the “front lines” and interact with the client the most.  Maintaining the trust of your clients and internal teams is essential in the success of any campaign.Every account person needs to be on a pursuit of greatness—in our interactions not just with clients, but in helping foster, cultivate, and manage breakthrough thinking within the agency.  To master the “art of account management,” there are five skills you must possess.
 
A slow website can be the result of a number of things, but most importantly, a slow website means your users are waiting for multiple seconds, seconds that may seem like hours, all because your site’s performance is not at the level it should be. In an industry where fractions of seconds really are the benchmark, it’s so important to have an optimized site. In a recent report by Amazon, every 100ms in latency cost them 1% in sales. Now, regardless of whether you’re a global giant like Amazon, or a small local business, speeding up your website is going to help improve your bottom line. As an advocate for website performance, approaching the idea of optimizing a website can sometimes be a daunting task, but remember, website optimization is about the journey, not the destination, so break it up in to manageable pieces. First thing is to get a benchmark for yourself. I typically start off by running a report on the site using a few different tools, such as Web Page Test, Google's PageSpeed Insights, or GTmetrix. Once you have a report, you now have a place to start. Here’s a list of optimization tips you can do to help improve your grade, and get your site to an optimized state.
 
LinkedIn is one of the oldest social media platforms out there, and most people have created an account for themselves at some point in their career. What many don’t realize is that this social media network can be very valuable when utilized correctly. With the aid of a compelling profile, LinkedIn can be helpful for a variety of purposes, from people changing companies or industries, to increasing sales (especially for B2B companies), in positioning yourself as an expert or influencer in a certain field, and even in answering a business challenge that may have you at a standstill. If you've logged in to LinkedIn recently, you may have noticed many changes taking place with regards to profiles and overall website layout. Don’t let these changes overwhelm and prevent you from taking advantage of everything this social network has to offer! Regardless of how often you log in to LinkedIn, job seekers, recruiters, marketers, sales representatives and professionals alike take note of these ten best practices for LinkedIn for the modern professional:
 
Have you ever had your agency or designer ask for “hi-res” photos, or a “vector” logo? There’s a reason they ask for these—and it has a lot to do with the quality of the artwork you’ll receive. Raster images are great for complex images that need to hold a lot of information, and vector is great for super clean drawings or illustrations. The two have very different applications in the world of design and web, and each come with their own list of pros and cons.
 
I want to start off by acknowledging the fact that stepping out of your comfort zone is scary; if it weren’t scary, then you would be comfortable putting yourself in uncomfortable situations. However, when it comes to going out and finding that perfect internship, the discomfort is temporary. I also want to note that the searching, applying, and interviewing process of an internship can be a little intimidating as well. Luckily for you, I am going to painlessly guide you through the process of stepping out of your comfort zone, so that you can land yourself an internship in Public Relations.
 
Display advertising, or as it’s more commonly paraphrased, “those annoying banners ads that follow me around online,” is a fairly complex landscape.  As seen in this display LUMAscape, the path from advertiser to consumer can be a long and harried one.  I’m going to break it down for you so that, given the proper tools, you could plan a display campaign yourself. The advice I’m providing here is a result of the experience that our Phoenix-based interactive agency has accumulated over the years. At the very least, you’ll develop a better understanding of the medium and, dare I say, an appreciation, for how those banners end up on your screen.
 
Social media contests are one of the best ways to increase and improve your social media following. And as Arizona’s leading social media agency, we administer a lot of them. Gone are the days where you have to go to the brick and mortar store to fill out your information on a sheet of paper, drop it into a giant fish bowl, and hope that your name gets pulled at the time of the drawing. With the increased popularity and engagement on social media platforms such as Facebook, Twitter, Pinterest and Instagram, the number of business-held-contests is also increasing. Through the use of strategic social media contests (we will explain later in this article), you will be able to increase engagement, grow your following, educate those engaging with you on your products and services, and even grow your email lists. Social media contests come with a long list of positives, and a nearly non-existent list of negatives. However, running a successful social media contest is easier said than done. There are many do’s and don’ts when it comes to running a social media contest, those of which we will address in this post. This guide will help you develop the perfect social media contest, one that will benefit your followers (and the winner(s)) just as much as it will benefit you and your brand.
 
Whether you are a beginner or experienced developer, it is safe to say that developing locally will save you many unnecessary headaches. It is good practice to stay away from production servers until you are ready to go live, and even if a staging server is available, working on a local server will speed up your development and troubleshooting time and will allow you to use some really cool tools in the process. For instance, WordPress—the popular Content Management System (CMS), Blogging Tool, Web Platform, Framework—or any of the many labels this piece of software has. A combination of WordPress and MAMP will allow you to create web applications with ease and control. Both WordPress and MAMP are easy to install, and in a matter of minutes, you will be ready to dive into code and transform your next cool idea into a fully loaded web app.