Navigating the world of retirement living offerings and services for older adult consumers is confusing. The mix of communities, care levels, agreement/pricing options, and types of services and amenities available make it hard for apples-to-apples comparisons between options.
 
CSS Grid provides a new way to create layouts on the web. It is an unrestricting layout tool available in the browser. With Grid, you’re able to create layouts that weren’t previously possible, which means a lot for the design and branding side of web design.
 
CSS Grid Layout, also known as Grid, is one of the most exciting CSS features to roll out since Flexbox. Grid has the ability to completely revolutionize web design due to its advanced capabilities. The standard 12 column layouts used by site after site throughout the years can finally be something of the past, allowing us to explore new and exciting design patterns.
 
You’ve designated your measurements that will be reported back to management and the Board, you’ve set-up your dashboard, and you’ve created mechanisms to track and record your KPIs. All set, right? You’re seeing great impressions, social media followers are on the rise, email CTR is high, form-fills are providing what appear to be qualified leads, inbound calls are flowing nicely into the call center, and transactions are up. However, you later find out that your customer experience (CX) ratings are very low. How can that be? Activity and engagement are high, so what’s up?
 
Have you ever been in a meeting and heard someone say, “I’m not here to make friends.” If you have, how did that make you feel? Probably not very comfortable, right? To be clear, workplace friends are not friends in the sense that you plan sleepovers to braid each other’s hair. These friendships are a result of working harmoniously together to reach the same end goal, which might include few laughs along the way. As an Account Executive, it’s extremely important to build friendships with those you work with on your accounts, and it’s equally, if not more important, to build a friendship with your clients.
 
There are all different kinds of people in the world, and these tips will help your business to appeal to everyone. Even if you happen to have a relative monopoly in your area, bad reviews can still deter paying customers, and just because you are the only game in town now doesn’t mean that it will be that way forever. Utilizing this checklist is a great way to future-proof your business. Plus, it feels fantastic to run a business that customers rave about.
 
Search Engine Optimization, also known as SEO, is how a website can be improved or optimized so it ranks higher by search engines. By improving a site’s visibility to search engines and focusing on how the search engine algorithm measures a website, a site can have better results in the Search Engine Results Page (SERP). The forever changing landscape of Google Updates that improve search results has created a shift in strategy. Cheating the system by using black hat techniques is getting sites penalized and de-indexed. Now one must create content that is searchable, shareable and linkable that is not only unique to the site but also a unique and expert opinion on the topic. It is vital to put a focus on creating websites and pages for Should say “users, not websites for search that try to "trick" the search engines.
 
I recently had my work scrutinized by focus groups. There are few things more painful for a creative professional to witness than watching your work get picked apart by well-meaning consumers through two-way glass. One of the interesting dynamics I’ve witnessed again and again over my 25+ years as a creative professional is the focus group’s insistence of no “B.S./just the facts” advertising. They often profess outright disdain for jokes, hyperbole, and misdirection. (You know, the things that make my job wonderful.) All they say they require are the basic facts to make an intelligent decision about your client’s product. Which raises the question. Does creativity make a difference? Does it help memorability, branding, or sales? Or, is it just the product of creative people in the vain pursuit of ego-stroking awards?