2020 Tealium Digital Velocity Conference Recap: Powering Personalization

The Zion & Zion Tealium Engineering team attended Tealium’s Digital Velocity conference online. Due to COVID-19 we were unable to attend in sunny San Diego and the conference was turned completely remote. As a team, we were able to choose through multiple sessions to watch and learn more about Tealium and how we can utilize it to help our clients. As well as watching the sessions live, Tealium gave us access to all videos after the conference, allowing us to view sessions we may not have signed up for and sessions that other team members thought were extremely interesting. …
2020 Basis Foundations Conference Recap: Custom Segments

Basis Foundations was a training run by Centro on the best ways to use Basis DSP. The media team at Zion & Zion attended these virtual trainings which are usually done in-person over a three-day period. Originally, we would have travelled to the Centro offices in Denver, Chicago, and New York for the trainings, which included hands-on learning and events to allow for Centro customers to meet and discuss their roles, clients, and use of Basis from agencies across the country. Due to the current world circumstances, we were able to attend virtually.
2020 Basis Foundations Conference Recap: Programmatic Tips and Trends

2020 Basis Foundations Conference Recap: Exploring the Basis Platform

The Centro Certified Virtual Basis Foundation Conference would typically have taken place in person, but the Centro Team did an excellent job communicating valuable content via Zoom. Overall, the presentations were fun, insightful, and engaging. The purpose of the conference was to get a foundational understanding of the Basis DSP (demand-side platform) and obtain Centro certification.
The conference covered concepts ranging from day-to-day workflow, to real time bidding and conversion tracking. The wide range of topics brought into view the full scope and capabilities of the Basis platform, and for a newcomer to the platform (like me), the presentations…
2020 Basis Foundations Conference Recap: Video Ads

2020 Basis Foundations Conference Recap: Programmatic Techniques

2020 Basis Foundations Conference Recap: Native Ads & Optimizations

Centro is the parent company of the Basis platform which we use as our in-house DSP at Zion & Zion (ZDSP). This training provided additional insight beyond the simple ‘how’ of execution within the Basis platform—taking our knowledge further with best practices, insight into data providers, and new opportunities for our client’s media campaigns.
There were two instances of the Centro Certified trainings: Foundations 1.0 & Foundations 2.0. The first instance was a more general overview of the Basis platform structure, best practices, custom segments, and private marketplace deals. Other topics related to the industry included the removal of third-party…
Drowning in Data: An Introduction to Data Visualization
