Crisis. It’s a word that makes every business owner cringe, and in the realm of social media, there is no shortage of crises potential for a company. Just as there is no one business owner personality type, the world of social media crises is just as diverse.
 
With our CEO Aric Zion, two members of the Zion & Zion UX (user experience) team, and a Zion & Zion art director in tow, we traveled from Tempe, AZ to Chicago, IL to attend Nielsen Norman Group’s (NN/g) Usability Week. Six full days of workshops dedicated solely to user experience. For most people that may sound pretty overwhelming, however for this group, it was like going to Disney Land—but with better food.
 
As a person that used to be an intern here at the agency and is now a full time employee, I wanted to share some of my thinking as to why internships are so important. When you hear the word college, you probably think of homework, essays, beer, and ramen. However, you’re missing one important thing: internships! Internships should be a part of every college student’s life, and I’m going to tell you why you simply can’t afford to leave school without one. Here are eight reasons why you need an internship in college:
  1. To test drive your career
  2. To earn something of value
  3. To transition to the real world
  4. To get more out of your coursework
  5. To gain hands-on experience
  6. To beef up your resume
  7. To build your professional network
  8. To land a full-time job
 
Public relations (PR) can sometimes sound like an ambiguous job title or industry. Many people confuse it with marketing or advertising and often don’t understand exactly what a PR professional’s job is and what their day-to-day work consists of. The simplest way to explain the public relations profession is through PRSA’s (Public Relations Society of America) definition: “public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
 
It would be easy for some to think that growing your Facebook fan base is a waste of time given that, on average, only 16% of a brand’s fan base sees their organic posts. Why not put all your money into promoted posts? Two words: social context. Brands with more fans have social context in their ads, essentially acting as word of mouth, which is the best kind of advertising you can get.
 
Web accessibility is about anticipating the needs of your audience, not their browser or device, to successfully interact with your website’s content. Web accessibility specifically concerns individuals with disabilities that make it challenging, if not impossible, to navigate the web through traditional means. These disabilities include but are not limited to blindness, color-blindness, deafness, limited fine motor control, and learning disabilities. Since web accessibility encompasses many disabilities, there is a range of accessibility techniques that need to be covered to ensure all users are able to access a website’s content. Assistive technologies, like screen readers, rely on certain pieces of information from a website in order to effectively communicate the site’s content.  When these pieces of information are not in place, it becomes increasingly difficult for these assistive technologies to relay the information on the screen.
 
Your design portfolio, whether physical or online, is a crucial stepping-stone for your design career. It is the basis for branding and marketing yourself, the first brick in your pathway, and it is important to get it right! How your work is presented is just as important as having quality work to present.
 
Too often marketing teams and clients use the terms “strategy” and “tactics” interchangeably, as though they are the same thing. But that is far from the truth. While they share similar characteristics, they are very different when it comes to strategic planning for your next marketing, PR, or social media campaign. It is important to note that these terms, while extremely important and common in the marketing world, can come with a range of definitions, understandings, and meanings. From the very broad to the most detailed, you’ll hear it all, depending on who you ask. The purpose of this article is not to list out each and every possible viewpoint and definition of these two common terms. However, my goal is to provide you with a better understanding of just one of the ways in which you can view “strategy” and “tactics,” while also explaining their differences. To put it simply, strategy can be viewed as the “what,” whereas tactics can be viewed as the “how.” Ultimately, the two must work in tandem so your clients can achieve their goals.