Essentially, hand-lettering is the process of drawing letters, by hand of course. Most of the time, lettering is needed for custom logotypes. In addition, posters, t-shirts, greetings cards; the list goes on and on. Lettering to me is almost a lost art. In this day and age of computers and everything becoming more automated, lettering seems to get lost.  That’s why clients love custom lettered logotypes, because it’s the handcrafted aesthetic and knowledge that their logo is unlike any of their competitors (if done right).
 
For some businesses, the temptation to save time and effort by purchasing a website template can be hard to resist. An employee’s sister’s roommate says she can give you a brand new website for $50 and a 2 liter of Caffeine Free Diet Cherry Shasta. Sounds like a steal but what is the real cost? What you receive may, and I mean MAY, look acceptable but they've stolen the entire creative process away from you leaving you with a dry, empty husk of a website that is virtually identical to hundreds of other websites out there that is likely doing you more harm than good. Not enough to dissuade you from mailing it in? Here are a few more things to consider.
 
Have you ever wondered how so many businesses are attracting new audiences? Creative video content is how. Creating unique and engaging video content using motion picture and animation in order to tell a quick and engaging story allows you to sell your pitch in a fun and enjoyable way, also known as an “explainer video.” Explainer videos are short videos that show the customer a problem, followed by the all important solution. Explainer videos can also show a product, followed by how this product or solution will benefit the viewer.
 
Understanding why the creation of unique and quality content is important for your business begins with understanding the true meaning of “content.” When people hear the word content, their minds tend to visualize long white documents filled with tiny black words. Sure, that is content, but that is not all that content entails. Everything on the Internet is content and as anyone can tell, there is MUCH more than long white documents filled with hard to read words flowing through cyberspace. Content is defined as: something that is to be expressed through some medium, as speech, writing, or any various arts. Websites, FAQ’s, blogs, videos, photo galleries, forums, social media sites, comments, and everything else that makes up the Internet is content. (Yes, that even includes adorably cute cat videos).
 
One of the biggest challenges in advertising media planning and buying is determining what is working, and what is not. How does that famous quote by John Wanamaker go? (with apologies for its overuse)
“Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.”
When digital advertising was new, traditional media buyers observed, but with the exception of possibly accepting some “added value” banner ads as part of a radio or print buy, were slow to embrace budget shifts away from the tried-and-true. Observation quickly moved into defensiveness, as digital media planners were showing up to meetings with analytics. Data. Action plans on how and why to shift budgets that were irrefutable based on the numbers. They knew which “half” was working, while traditional media planners were still working off the same audience estimates and assumptions used for decades.
 
Yes, I said it- you don’t need a mobile strategy.  Now, before you go on kicking and screaming, let’s think back about 5 years when companies were just starting to create mobile sites.  It was an afterthought, something you added on once you realized that potential customers were trying to get to your cool new flash site from their phones, and couldn’t.  So what did you do?  Quickly figure out a mobile strategy and get a mobile site up!  Today mobile accounts for 28% of web traffic; it is so prominent that it shouldn't be an afterthought.  You don’t need a separate mobile strategy- your web strategy should cover mobile, tablet, desktop, and everything in between.  Here’s why.
 
Email marketing has taken the world by storm. Well, our unique marketing world by storm, that is. With CTR (click through rates), open rates, subject lines to test and more, it is a never-ending process to strive for the "perfect email." At Zion & Zion, we conceptualize, design and implement a wide array of email marketing campaigns for our long list of clients, allowing us to constantly test new techniques, creative, subject lines, and more on a daily basis. For nearly every email we send out, an A/B subject line test is performed. Whether it is a small change such as swapping out the word “big” with the word “huge” when describing a client’s storewide sale, or something more drastic such as adding in some personalization in the subject line, we do it all. Depending on the type of client and subject of the email, different techniques and tests can be performed to ensure we are sending out the best possible email for each specific situation.
 
There had been much excitement about the new Zion & Zion building, leading up with construction, interior design and now the official move in. Timing on our official move was perfect, and we were asked to be a part of a large feature piece in the Phoenix Business Journal. Reporter, Tim Gallen, toured our space and interviewed our CEO, Aric Zion on the thought process of spending money on extra items that most work place environments wouldn’t dream of. “The primary goals were to create a space that would inspire our existing team and attract new talent as we continue to grow.,” stated Aric in an interview with Tim.