Since Instagram launched in October, 2010, it has amassed 300 million active monthly users that are sharing an average of 70 million photos per day according to Instagram’s about page.  More importantly, these users are generating 2.5 billion likes per day, which means they are not only posting, but they are consuming visual content at a high volume. This is why your business needs to consider whether it is appropriate to add Instagram to your social media marketing strategy. In this guide, we're going to show you what you need to know to create and maintain your business' Instagram account. As a leading national social media agency, we at Zion & Zion have continued to expand our knowledge in all things Instagram, striving to benefit our clients’ and our own social media efforts via this extremely visual platform.
 
Facebook boasts approximately 1.35 billion monthly active users and 864 million daily active users. As the second most trafficked website in the world, Facebook is the leading social network for B2B and B2C businesses to use to reach their customers. In this guide, you will find everything you need to know about Facebook to get the most out of it for your business, from organic to paid Facebook marketing. As a full service agency with a large social media department, Zion & Zion is constantly keeping up with the latest changes regarding Facebook so that you don’t have to.
 
Twitter is home to 271 million monthly users who are tweeting approximately 500 million updates on a daily basis. One of the unique facets of the Twitter network is that, unlike Facebook and LinkedIn, you don't have to be connected to someone to talk to them. All you have to do is “mention” a person by tagging your tweet with their @username, and you can have a conversation with anyone on the network (with the exception of the estimated 11.8% of Twitter users who have private accounts). This makes Twitter a great customer service tool for consumers, particularly those who may have not had success resolving issues via traditional channels; which means it’s the perfect network for businesses to reach their potential and current customers. Twitter is also key for brands to create a personalized voice that relates to their customers. As a leading social media firm, we’ve put this guide together so that you can find everything you need to know about Twitter to get the most out of this unique social media platform for your business, from creating a great profile to reaching people through Twitter Advertising.
 
The social media landscape is ever-changing. 2014 in particular has seen many major changes to the top social media platforms, for better and for worse. As a leading social media agency, we strive to stay on top of any and all updates made to social media platforms, no matter how small or large they may be. Most networks have updated their profile designs, their algorithms, and their advertising options. In this guide, we provide an overview of what you need to know to succeed on the top social media platforms today, and throughout 2015.
 
Here at Zion & Zion, I perform site audits for all of our prospective interactive clients. In doing these, I have refined the search engine optimization (SEO) Audit process to quickly assess issues with sites without having access to Google Webmaster Tools or Google Analytics. I do this by using a variety of other tools to evaluate the different ranking factors.
 
Programmatic buying can be a very effective form of advertising, but there is still a great deal of mystery about what happens behind the curtain. But that’s not slowing down digital media buyers! EMarketer reports that programmatic display will account for 45% of all display advertising in 2014 and is expected to grow to 63% in 2016. What is programmatic buying, you ask? Is it all auction-based bidding on display impressions bought in real time? Currently, yes. 92% of display ad spending in 2014 is allocated to real-time bidding (RTB), versus only eight percent in programmatic direct*. EMarketer expects the investment in programmatic direct to grow to 42% in 2016. *A confusing phrase that really just means a guaranteed ad buy (no bidding necessary) using the same automation mechanisms that were popularized by RTB.
 
Here at Zion & Zion, we do a lot of Magento development, which has led me to write the post. Since its first public release in 2007, Magento has become a giant when it comes to eCommerce solutions. Magento has two editions: the Enterprise Editionand the Community Edition.By having the two editions, Magento can cater to large-scale companies that have a lot of resources, as well as to those who are just entering the eCommerce realm with limited resources. This has really helped Magento grow as a business and lead the industry in eCommerce solutions. However, Magento’s eCommerce growth can be attributed to a few factors; it is open source, free, and has a rich feature set out of the box. Not many solutions can boast that they offer that as clean and efficiently as Magento does, but there is a downside. The software is free, but free can be very subjective. As I said previously, Magento is literally a giant; with its huge file system, massive database, and intense system resource requirements, you should expect to be investing in the setup of Magento. But to really decide if Magento is right for you, let’s talk about some of the pros and cons to determine which one outweighs the other for your business. Magento is big, and with big comes lots of pieces. Some pieces are obviously going to be better than others, but let’s first talk about the good ones that make Magento worth it. It’s free, open source, feature rich out of the box, reliable, and has a relatively large following in the public.
 
There are countless types of design, from graphic design and interior design, to fashion design and industrial design, the list goes on and on. Add to those, the multiple facets of each (e.g. graphic design branches off into print design, type design, logo design, and interactive design) and you can quickly see how it starts to become unclear for some as to what the differences between each type of design are. Since interactive design is an extension of graphic design, an interactive designer is well versed in the fundamentals of graphic design. For example, a web designer is a color theory, layout, hierarchy, contrast and typography expert, but goes beyond knowing the principles of graphic design and branches out into digital, UX/UI (user experience/user interface), strategy and even a little bit of psychology. According to usability.gov, the definition of interaction design is:
The focus of creating engaging interfaces with well thought out behaviors. Understanding how users and technology communicate with each other is fundamental to this field.