When working on a small budget, an in-home or in-office photo studio is the way to go. Whether you’re a designer or creative at an advertising agency or an aspiring photographer with some free time, this makeshift photo studio guide is for you. Here I’ll go through what you’ll need to get started and how you’ll want to first set up your makeshift photo studio to get high-quality photos on a low budget!
 
So it’s possible that you feel as if your current marketing campaign is ineffective, and you are looking for a complete overhaul. Or, maybe your marketing is actually effective, but you want to give it a shot in the arm. It can be tough to know where to start when it comes to making a brand more relevant to your audience. Surprisingly, something that marketers and public relations pros often overlook are possible ties between their client(s) and pop culture. Staying up-to-date on the latest trends in pop culture—whether it be TV, music, movies, reality stars, or celebrities—can become a real advantage for you or your client. Throughout this article, I will showcase two case studies that explain how we at Zion & Zion worked to stay on top of pop culture in order to benefit our clients.
 
The word blog has gained a lot of popularity over the past couple of years. Added to the Oxford English Dictionary in 2003, they have modestly defined the word “blog” as being: “A personal website or web page on which an individual records opinions, links to other sites, etc. on a regular basis.” This definition is true, but it only scratches the surface of what a blog can fully entail. Blogging is all about content, content strategy, and content development. Researching and understanding what types of information your users/customers are looking for, and creating new and unique content for your blog that will ultimately answer those questions, is key. Not to mention the importance of staying up-to-date with the latest changes to Google’s search algorithm, ensuring that the content strategy is always in line with the latest updates.
 
Originally, Adobe After Effects was not designed for animating characters.  Usually those tools are found in programs like Adobe Flash, or 3D packages such as Cinema 4D, 3Ds Max, Maya, etc.  But thankfully, the genius Duduf created an amazing and free script which he posted on his website, allowing us to now use After Effects for character rigging. If you’re reading this article, I’m going to hope that you have a fairly good knowledge of After Effects, as I will be jumping into somewhat advanced how-tos in order to explain how to rig characters in After Effects. If you are not familiar with this program, I would recommend visiting the Adobe Classroom to learn some of the basics first.
 
Relationships are the key to any business.  Good agency account people can make or break a client’s experience as they are on the “front lines” and interact with the client the most.  Maintaining the trust of your clients and internal teams is essential in the success of any campaign.Every account person needs to be on a pursuit of greatness—in our interactions not just with clients, but in helping foster, cultivate, and manage breakthrough thinking within the agency.  To master the “art of account management,” there are five skills you must possess.
 
A slow website can be the result of a number of things, but most importantly, a slow website means your users are waiting for multiple seconds, seconds that may seem like hours, all because your site’s performance is not at the level it should be. In an industry where fractions of seconds really are the benchmark, it’s so important to have an optimized site. In a recent report by Amazon, every 100ms in latency cost them 1% in sales. Now, regardless of whether you’re a global giant like Amazon, or a small local business, speeding up your website is going to help improve your bottom line. As an advocate for website performance, approaching the idea of optimizing a website can sometimes be a daunting task, but remember, website optimization is about the journey, not the destination, so break it up in to manageable pieces. First thing is to get a benchmark for yourself. I typically start off by running a report on the site using a few different tools, such as Web Page Test, Google's PageSpeed Insights, or GTmetrix. Once you have a report, you now have a place to start. Here’s a list of optimization tips you can do to help improve your grade, and get your site to an optimized state.
 
LinkedIn is one of the oldest social media platforms out there, and most people have created an account for themselves at some point in their career. What many don’t realize is that this social media network can be very valuable when utilized correctly. With the aid of a compelling profile, LinkedIn can be helpful for a variety of purposes, from people changing companies or industries, to increasing sales (especially for B2B companies), in positioning yourself as an expert or influencer in a certain field, and even in answering a business challenge that may have you at a standstill. If you've logged in to LinkedIn recently, you may have noticed many changes taking place with regards to profiles and overall website layout. Don’t let these changes overwhelm and prevent you from taking advantage of everything this social network has to offer! Regardless of how often you log in to LinkedIn, job seekers, recruiters, marketers, sales representatives and professionals alike take note of these ten best practices for LinkedIn for the modern professional:
 
Have you ever had your agency or designer ask for “hi-res” photos, or a “vector” logo? There’s a reason they ask for these—and it has a lot to do with the quality of the artwork you’ll receive. Raster images are great for complex images that need to hold a lot of information, and vector is great for super clean drawings or illustrations. The two have very different applications in the world of design and web, and each come with their own list of pros and cons.