While Google Analytics comes with a myriad of built in reports, sometimes you just need something different. That may be because you need a more complex report, or you need a simpler report without metrics that you don’t care about cluttering the layout. Let’s take the need for a simpler report first by creating a custom report that’s about as simple as it gets. We’ll create a report that has a single dimension and a single metric, since all reports must have at least one dimension and one metric. We’ll create a custom report that shows the metric Users segmented by the dimension Default Channel Grouping. This will wind up giving us a custom report that shows how many Users have come from each Channel. For example, how many users have come from Organic Search; how many users have come from Social; etc.
May times lecturers, writers and publications speak to the idea of marketing, and yet they lump the conversation of marketing under one umbrella, as if the general means and measures of marketing apply to any and all types of audiences. As any experienced professional knows, there is a tremendous difference between business-to-business (B2B) and business-to-consumer (B2C) marketing. Sure, many of the concepts behind marketing apply to both categories, but the strategies, messages, tactics and channels can differ greatly, as the one key element that sets these two worlds apart is to whom we’re speaking and their individual mindset when we’re delivering our message.
While you have most likely heard of a public relations agency, or "PR Agency," as it is often referred to, many people don’t really know what it is a Public Relations Agency does. When I tell strangers, or even my family, that our agency does PR, they often ask, “What does that mean?” They picture pop culture publicists like Samantha Jones in “Sex and the City” or Olivia Pope from “Scandal.” While entertaining, these characters are not the best examples of the day-to-day activities for a PR professional. Let’s talk a little about the history of PR and some of the roles a PR agency plays in this day and age.
WordPress is a powerful tool that allows you to easily get a website up and running without having to know a lot of the technicalities. Its audience is unrivaled in size – from fortune 500s to the humble hobbyist. Today, we’ll walk through the steps you need to know to get your WordPress site up and running.
The first step in the process of finding the right internship is looking at your resources; what tools do you have at your disposal to land the opportunity that could potentially kick-start your career? Networking is powerful, but in the modern age we live in, we have become increasingly more reliant on using the internet as our main resource tool. Don’t write off networking with people face-to-face though. Exploit your resources to the best of your ability, talk to your college professors, classmates, friends, your cousin’s best friend’s dad who just happens to be the CEO of a really great company, etc. Nonetheless, the internet is probably still our main resource tool. There are many ways that we can use the internet to do our research. The first thing that I would recommend doing, before beginning the initial search, is to create a LinkedIn account, if you do not already have one that is. LinkedIn is an extremely powerful networking tool. This platform allows you to connect, build and grow “your” brand. Currently there are 300 million users in more than 200 countries, and the current total number of business pages stands at three million. In a recent Cision webinar that I attended, LinkedIn for PR Professionals, it was noted that an average of 45 million profiles are viewed each day on LinkedIn. Now, it is one thing having a LinkedIn account, but the next step in the process is utilizing it to the best of your ability. What does your profile say about you as an individual?
Email – we all use it. Whether you’re keeping in touch with a high school friend in another state, thanking your grandma for that birthday money she sent you (yes, my grandma uses and loves email), checking out what’s on sale at your favorite clothing store, or sending a promotional message for your brand, email is a pretty integral part of our everyday lives. According to ExactTarget's 2014 State of Marketing study, 58% of marketers plan to increase spending on email marketing in 2014. It doesn't sound like email is going anywhere anytime soon, so let’s dig a bit deeper into the history and future of email marketing.
I battled with the title of this post for quite some time. It started as a tale about “Why QR Codes Are Dead,” but they’re not dead are they? In fact, these dang things are everywhere! From the vehicle driving next to you to the fruit you just picked up from the supermarket. No matter how much I’d like them to be nothing more than a distant memory of yet another silly, outdated and embarrassing trend, much like the fanny pack, marketers still keep them alive. I didn’t want to approach this as a “Do’s and Don’ts of QR Codes” type of article either, so I decided to take the angle of explaining why they exist in the first place and how the repeated abuse of them has, in my opinion, set them on a course towards extinction.
When it comes to utilizing billboards as part of any media mix, there are five key elements to keep in mind: keeping perspective of budgets, understanding the potential reach of a billboard campaign, knowing the strengths of out-of-home advertising, thinking about how your campaign goals might be enhanced by use of digital boards, and the importance of great, concise creative. There are 5 things to keep in mind.