Things change so fast in the world of web development. Tried and true gives way to the hot and new more than any other industry I’ve seen. I mean, in 2003, everyone was losing their minds over boxy Flash-based websites that offered a never before seen level of animation and interactivity, but Flash did not sit atop its pedestal for very long. A few years later, the writing was on the wall that Flash was all but dead due to lack of mobile support and severe SEO hurdles. Fast forward a bit to about 2008, skeuomorphic design trends were running rampant and with it came a new set of challenges for developers. This trend, in particular, often involved a ton of layered images to pull off its real, tangible aesthetic. It also often came with grungy, non-repeating textures everywhere. Meaning, there weren’t just a lot of images, there were some big’ins and pagespeed was worse than ever. Back then, there was no CSS grid, no flexbox, and a lack of transparent PNG support (IE 6). This led to some daunting development challenges to make the design come to life.
 
Empathy interviews are the foundation of Design Thinking, practiced by forward thinking organizations and taught at leading institutions such as the Stanford d.School. Empathy interviews are used to gather insights that otherwise might not be apparent. These insights can then be used to identify issues and generate potential solutions.
 
Being interviewed by the media is hard. However, as a spokesperson, your role is to promote your company’s mission, brand, products, and services to the public. And, as a spokesperson, it’s up to you to make sure you deliver the best interview possible to showcase your organization. It’s part of your job. You’re a brand ambassador for your organization, and you must know how to deliver a stellar interview.
 
Unabashedly speaking, there have always been a lot of great perks behind Zion & Zion’s status as a Google Premier Partner. The most recent example came in the form of an invitation, an exclusive offer to take part in AdWords expert training onsite at Google’s sunny LA campus. A chance to peek behind the Google curtain mixed with a healthy dose of California sunshine. The multi-day training event was overseen by a specialty group of Google product experts. Our instructors provided plenty of actionable advice, designed to tackle the real issues we’ve encountered with our paid accounts. Participants came from all over the advertising spectrum—agency, in-house, and freelance consultants. These sessions ultimately provided an exhaustive overview of new and developing AdWords product features, features that are dramatically changing the strategy behind managing paid search.
 
Having a clean and organized online presence makes things easier for both your customers and yourself. Cleaning up your Facebook presence will allow you to effectively manage your brand on this platform.
 
How the human mind works is interesting. The mechanics of how different people intake sensory information is the same from a scientific standpoint, but what you perceive is completely unique to the individual. I could easily binge-watch documentaries all day on human psychology, the science of persuasion and how your brain works, and sometimes I do. I do it because 1.) it’s super interesting and 2.) I want to be good at my job, which in my case is website development.
 

Several of Zion & Zion media team attended a one-day conference in New York City that gathered representatives from the powerhouse players in the TV, Video, and video distribution space. The Digiday Hot Topic: Future of TV attracted representatives from companies such as Hulu, Amazon, CBS, NBC, ESPN, and other major brands and agencies. There were cutting-edge conversations around content, consumption, and trends in video. We’ve compiled five key takeaways from the conversation that we hope will be of use to you.

Consolidation will be big news in 2018

In 2017, the FCC relaxed regulations concerning media ownership and the…

 
Content marketing has taken the marketing industry by storm over the past few years, and as a result, we’ve seen an astronomical increase in the amount of content produced and posted online. Everyone was quick to jump on the content marketing bandwagon, lured in by the promise of an engaged audience and the opportunity to stand out above their competitors. However, with all the excitement, oftentimes you find the core purpose of content marketing lost, and strategy buried in the shuffle. At Zion & Zion, we’re always keeping an eye on the latest trends and turning tides throughout the marketing industry. More and more, it’s becoming clear that content marketing is increasingly linked to content fatigue, a phenomenon that every marketer should be aware of.