When it comes to running successful paid search campaigns, ensuring ads are shown only when you want them to is key, and dayparting is the way to do that. Through this article I will go over what dayparting is, how it can be beneficial to various industries, how to determine the best schedule for you, and finally, how to set up dayparting for your paid search campaigns.
This year, I was fortunate enough to have Zion & Zion send me to an executive program at the Hasso Plattner Institute of Design at Stanford University, also known as d.school., with two of my colleagues from Zion & Zion. Stanford d.school’s Design Thinking Bootcamp is an intensive four-day program which helps people develop their creative abilities.
If you’ve read any of our other Zion & Zion articles, you’ve likely heard us talk about Google Analytics. If not, the quick version is Google Analytics is a tool that you place “on” your website to learn things like how people got to your website, what they are doing on your website, and how long they stay on your website. And the best part is, the tool is free!
Stanford’s d.school offers an intensive, four-day Design Thinking Bootcamp where attendees immerse themselves in real-world projects on the streets of Palo Alto and San Francisco. The purpose is to learn the d.school’s human-centered, prototype-driven approach to innovation. One Stanford alumnus described the program best when they shared “d.school is like riding a bike … except the bike is a skateboard … and the skateboard is made from 17,689 paperclips … and through the design-thinking process and empathy journeys … your team creates magic for users.”
As a member of the web development team at Zion & Zion, I was sent to Toronto, Canada where I attended the Smashing Magazine conference. Smashing Magazine is a website that publishes content for web developers and web designers. I was really excited to attend this conference as Smashing Magazine is one of my favorite websites to catch up on the latest development topics and trends. It was a two-day conference that featured a range of design, development, and UX/UI experts. In addition to the conference, I also attended a workshop that focused on the JavaScript Framework, Vue.
A well-rounded content marketing strategy is a valuable asset for any brand, business, or individual looking to build their online presence. However, far too often even the most well-meaning strategies fall victim to digital sharecropping. This is due to the remarkably low amount of awareness surrounding digital sharecropping, with many content marketers not being familiar with it at all. The fact is, every content marketer needs to be aware of digital sharecropping and the negative effects it can have on the content you create.
My primary objective for SEO is to rank a website in organic search, so it’s impossible for me to overlook the influence UX is having on search results. Right now, there’s enough overlap between UX and SEO to suggest they go hand in hand—however, the futurist in me believes we’re not far off from these fields being practically synonymous. In practice, they are already the same thing.
Starting a small business is exciting. But, this new endeavor can be stressful, requiring a lot of time, patience, and money. If you are starting a small business, marketing and advertising may be the last things on your mind. However, they are an important part of growing your business, if done effectively and strategically, no matter your company size.