Evergreen content is one solution that can elevate your content from a one-week wonder to a steady superstar. Plant the roots of your very own evergreen content garden by following the tips mentioned in this article.
If you’re unfamiliar with Google Tag Manager, it’s a great product to get familiar with as it has some very powerful capabilities. It allows you to quickly add third party tags in an easily manageable UI (User Interface) without ever having to edit the source code. Non developers rejoice! In fact it is so simple to add these variables, triggers, and tags that you can quickly inflate your container’s size. We will review how to avoid this issue and what you should do in the event that you do reach your container’s size limit.
Coming up with creative ideas and innovative solutions can be a daunting task. While there can be lulls in one’s artistic creativity, an extended drought of ideas, otherwise known as a creative rut, can be a troublesome predicament. This stressful lack of creativity can produce a cycle of frustration, in which the longer it goes, the harder it is to snap out of it. Here are ten ideas that will help get your creative juices flowing and pull you out of your creative rut.

Google Tag Manager is a tag management system on your website or mobile application. With this in place on your site, you have the ability to track anything and everything—well within reason (no Personally Identifiable Information of course)! Before diving head first into the world of tracking, it is important to ask what should be tracked on your site. Asking this first can help you understand what questions you are trying to answer by gathering this…

Recently, I had a client here at Zion & Zion who was gaga over live streaming videos and wanted their marketing efforts centered around doing this for events and programs. When I asked how they thought that supported their social media strategy, and ultimately fed back up into their over brand strategy, I got back a: ‘oh, yah.’ Over the years, ‘strategy’ has proven to be more of an exercise in focus rather than an exercise in uniqueness or complexity.

Based on 2017 U.S. App Store data, Apple reported that 65% of iOS app downloads come directly through App Store searches. Wouldn’t it be great to be at the top of those searches? On June 8, 2016, in a nondescript forum used by app developers, an Apple Staff member, with no picture, and initials dk17 asked developers to join the Search Ads beta program. 

The ominous opening paragraph, “Search Ads is an efficient and easy way for developers to promote their app directly within the U.S. App Store search…

Facebook is far more than a place for recipes, family pictures, and kitten videos. It’s also an excellent platform for advertising where even small businesses, with limited budgets, can efficiently reach customers. Even when winging it, Facebook is structured so anyone with minimal skills can navigate without training. However, if you’re really interested in reaching a targeted audience, a precise demographic, and the perfect customer, consider Facebook Blueprint. Facebook Blueprint includes over 50 online training courses covering various topics about online advertising, content, and metrics. By investing time into the eLearning courses, you’ll learn how to use Facebook to its full capacity. After reviewing all the courses, Facebook offers a certification program to show your expertise.
The world of marketing automation is growing, and its capabilities are becoming stronger and more advanced than ever imagined. More and more organizations are prioritizing automation in their overall marketing strategy with 63% of marketers already planning to increase their marketing automation budget this year. New technologies are emerging in the space which brings on new opportunities to engage with your customers and prospects in a way that can be very different from your competition.