While a customer journey captures the customer’s experience across various touch points, a service blueprint encompasses the full-service delivery process and how it directly contributes to a customer journey. It is best used for journeys that involve multiple touchpoints or require cross-functional operations.
Ask yourself how many times you’ve been wrong today. Really, think about it for a second. If you tell yourself zero, some people would say you’re not pushing yourself enough. If you say many, others might say you’re an imbecile. Truth is, your error count is likely somewhere in the middle. It’s one of the many things we all have in common, but don’t actually share with one another too often. We all get things wrong time to time.
Stressed. Overwhelmed. Multitasking. Too busy. These are all words you either hear on a regular basis from your co-workers, bosses, and friends, or are words that you find yourself using all too often. I’m sure you’ve read article after article about how society as a whole is in a “go, go, go” mindset more and more each year, taking on everything at once, while also reading articles about how no one can truly multitask successfully. Let’s face it, even when you think you’ve got your workload under control, we all know a wrench can be thrown in at any time, forcing us to reprioritize our tasks and then those all too familiar words start to pop up.
In June of 2020, we had plans to attend Social Media Week in sunny Los Angeles, California. However, COVID-19 had other plans. Due to the pandemic and large gatherings being canceled, Social Media Week LA transitioned from a weekend in California to a month-long live and on-demand digital marketing conference renamed to Social Media Week ONE. This conference provided the latest insight, trends, and best practices from leading industry professionals, all from the comfort and safety of our home offices.
As a part of the creative team at Zion & Zion, I attended the rigorous, three-week virtual UX conference hosted by the Nielsen Norman Group (NN/g). The conference was originally set to be located in San Francisco, California but was modified to become an international virtual conference due to COVID-19. It was exciting to be learning and working with UX professionals from around the globe.
Are you thinking about giving your website a makeover? Tired of its dated look? Frustrated with visitors arriving to your website and leaving without taking action? Here are seven ways you can update your design and achieve a higher-performing website.
In its infancy, motion design was known for being purely aesthetic and enjoyable to watch. But, as the digital world has developed, so has motion design. In today’s user-focused world, a new division of motion design, known as UX Motion Design, plays an essential role in enhancing the user experience. It adds a compelling option for visual storytelling and guiding the user through the site. UX Motion Design is typically thought of by designers as a way to make the user experience more delightful—but it’s much more than that. It can help make a brand’s digital products more efficient and intuitive for a user—if used with restraint.
There are thousands upon thousands of typefaces to choose from. Whether you’re trying to choose a solid typeface to use consistently in your branding or a fun and unique stylized typeface for an ad, the one you choose will help you portray who your brand is, reinforcing an underlying visual story. In this article, I will cover different kinds of typefaces, what they communicate, and lay out some examples.