The Zion & Zion Tealium Engineering team attended Tealium’s Digital Velocity conference online. Due to COVID-19 we were unable to attend in sunny San Diego and the conference was turned completely remote. As a team, we were able to choose through multiple sessions to watch and learn more about Tealium and how we can utilize it to help our clients. As well as watching the sessions live, Tealium gave us access to all videos after the conference, allowing us to view sessions we may not have signed up for and sessions that other team members thought were extremely interesting. …

 

Digital Velocity is a conference with guest speakers and discussions on best uses and case studies on Tealium. As a Tealium Preferred Agency Partner, originally, members of the Zion & Zion media team were to travel to San Diego to participate in this three-day conference, which included lectures and training sessions, keynote speakers, and networking events with other Tealium Certified Users across the country. Due to the current world circumstances, instead we were able to attend virtually. Instead of three days, the Digital Velocity conference was shortened into one jam-packed day. Each session was 30 minutes long and covered specific…

 

Tealium hosted this year’s Digital Velocity conference virtually for their user base to tune in from all over the globe. This four-hour event consisted of numerous highly informative sessions around solutions to maximize your Tealium usage as well as breakthrough marketing tactics designed to improve customer experience and retention.

I had the opportunity to listen in on a variety of sessions but the one session I felt compelled to share my insights and takeaways from was the session “Creating & Optimizing Your Multi-Channel Customer Engagement Strategy.” As an automation strategist, I’m faced with the daily challenge of looking at…

 

This year Tealium hosted a virtual version of their Digital Velocity conference in San Diego, CA. Top Tealium solutions engineers, AudienceStream experts, iQ practitioners, EventStream specialists, and highly successful Tealium customers converged to deliver an excellent conference. Sessions in the conference detailed how Tealium delivers solutions to complex customer data challenges, tips on keeping your customer data organized and clean, breakthrough digital marketing tactics maximizing the customer experience and personalization, Tealium’s product vision moving forward, and much more.

Tealium did a great job at organizing conference sessions into key subject matters, making it easy for attendees to organize their day…

 

Tealium’s Digital Velocity conference included keynote speakers from all over the world—both Tealium employees and other industry experts. The conference discussed how Tealium products can bring solutions to complex customer data challenges, tips on keeping your customer data organized and clean, breakthrough digital marketing tactics, and maximizing the customer experience and personalization.

As the Zion & Zion team continuously looks for opportunities to enhance and build our clients digital marketing efforts, this conference provided some great insight on upcoming industry trends and capabilities within the Tealium suite of products. The “Modernizing Digital Marketing” portion of the conference had a…

 

Basis Foundations was a training run by Centro on the best ways to use Basis DSP. The media team at Zion & Zion attended these virtual trainings which are usually done in-person over a three-day period. Originally, we would have travelled to the Centro offices in Denver, Chicago, and New York for the trainings, which included hands-on learning and events to allow for Centro customers to meet and discuss their roles, clients, and use of Basis from agencies across the country. Due to the current world circumstances, we were able to attend virtually.

The training was broken out into…

 
The Basis Foundations trainings were held online utilizing the Zoom platform, taking place twice a week for three consecutive weeks. Each session was two hours long where each hour was dedicated to a particular topic. Below are the topic outlines for the Basis Foundations and Foundations 2.0 trainings. Throughout these trainings we had breakout groups as well as engaging pop quizzes to ensure we were discussing and digesting the information that the Basis team was presenting.
 

The Centro Certified Virtual Basis Foundation Conference would typically have taken place in person, but the Centro Team did an excellent job communicating valuable content via Zoom. Overall, the presentations were fun, insightful, and engaging. The purpose of the conference was to get a foundational understanding of the Basis DSP (demand-side platform) and obtain Centro certification.

The conference covered concepts ranging from day-to-day workflow, to real time bidding and conversion tracking. The wide range of topics brought into view the full scope and capabilities of the Basis platform, and for a newcomer to the platform (like me), the presentations…