As user experience (UX) practitioners, we use studies and principles from psychology, social psychology, and human computer interaction to help understand why users think and act the way they do. If we understand the why, then we can predict how they will interact with our interfaces in the future. By using these tried-and-true principles, you can ensure a better experience for your users and more success for both you and your company.
 
The role of the advertising agency has continued to evolve. While ‘creative shops’ are still around, many have adapted to more substantial organizations with teams capable of website development, data science and analytics, user experience, market research, traditional and digital media strategy, marketing automation, and more. An effective agency should be able to back up your budget and execution strategies with data collection, analyzation, and insights. If you’re considering a new relationship with an agency or considering a change, below are some thoughts to consider of how you can make the most of out your partnership with your agency.
 
It’s a scenario not all that uncommon to content marketers. You’ve crossed your T’s and dotted your I’s on a shiny new piece of content for your site, and it’s ready to publish. Engaging copy? Check. Well-researched facts and relevant background information? Check. Optimization for SEO? Check. A call to action that strikes a chord and motivates readers to book a service, make a reservation, or otherwise engage with your brand? Not so fast. Today, content marketers pull out all the stops to get their readers to click, engage, and drive further interaction. If you’re not giving your CTAs much thought, you could be letting valuable user interaction slip out of your grasp.
 
As public relations professionals we are tasked with creating awareness for our clients – but how do we actually go about that? There are several different approaches we can use to achieve results, depending on the clients’ business, product, service, or event. Read on to learn about a variety of different tools and tactics that can be utilized for a successful PR campaign.
 
The kickoff to a new web project can be an exciting time for both the client and the agency. So many possibilities lay ahead and everyone is excited to see the outcome. But, how do you make sure your eyes aren’t bigger than your wallet? Ultimately, this is up to the agency to manage, but it also requires the client to be on board so you can both get to the best outcome and achieve the client’s goals. Below I outline a few ways to streamline your web projects to make sure they stay on budget, on schedule, and in alignment with everyone’s goals. This is by no means an easy or perfect formula, but they are helpful ways to stay on track.
 
It goes without saying that a site’s performance is incredibly important. A slow site is simply unacceptable. In fact it might be the kiss of death for your site with 53% of users unwilling to wait more than three seconds for your mobile site to load before completely abandoning it. With an incredibly short timeframe to capture and retain your user, it’s important your site is highly performant. With so many factors contributing to a site’s performance, this can be a daunting task to take on. In this article, we will learn how to identify some of the common culprits and what can possibly be done to improve them.
 
Business as we knew it changed completely in March 2020. We quickly saw there was no time to wait to see how things were going to play out. Instead, we needed to proactively jump into crisis communications planning for our clients. Our clients depend on us as their marketing partner and resource. We have been able to stay flexible and responsive by finding unique ways of helping them support their business and the local community. Below are a few examples of how we pivoted strategy for our clients amidst this unprecedented time.
 

Communication is one of the most important aspects of being an effective event planner. Without the communication aspect, your event plan will likely fall apart into a crumbled mess. Communicating is just one piece of the puzzle in terms of running a successful event. There’s scheduling and ordering food with the caterer, locking in the time and day of the venue, ordering decorations, securing tables and chairs, the list goes on. Worrying about your event email communication is likely the last thing you want to think about in the final hours leading up to your event.

In this article, I’ll…