As Zion & Zion’s lead marketing automation strategist, easily my favorite conference to attend, Marketing Nation Summit in San Francisco brings together Marketo users from across the world to share marketing operations best practice, inspiring industry thought leadership, incredible networking events, and some great parties, too. The theme of this year’s Marketing Nation Summit was The Fearless Marketer and was centered around the idea that we can drive change within our departments, organizations, and ultimately, the marketing and advertising industry.
Members of our marketing automation team recently attended the 2018 Email Evolution Conference held by the Data & Marketing Association in New Orleans. The conference was not only filled with brass music, delicious beignets, and oysters, but key insights, strategies, and frameworks. We’ve highlighted our five key takeaways from the conference to help you create a better email strategy.
The Vue US conference was far more than going over all the tools that exist. I learned better ways to animate elements inside of Vue, how to execute varying levels of unit testing inside single file Vue components, a lot of design patterns, and Vue best practices from the Vue core team themselves. I returned from New Orleans reinvigorated and ready to start building cutting-edge applications with Vue. If you have only dabbled in Vue or have only heard murmurings about it on tech blogs, I highly encourage you to dive in. You’ll love what you see!
From wine labels and book covers to blind dates, the truth is, it’s human nature to judge something at first sight. It may not always be accurate, or fair, but it happens. Many people often choose a wine based on how much we like the label. Of course, books are judged by their cover, hence the reason for the commonly applied adage telling us not to. And you know what they say about making a good first impression on a date. The same initial judgement is true for emails. The subject line—the first impression for emails—greatly affects whether that email will be opened and read. It’s the wine label, book cover, and first impression for an email that offers the opportunity to get your recipient to pay attention and act.
Marketing automation has achieved mass adoption across B2C and B2B organizations with an average of 51% of companies using various marketing automation technologies. Today, there are more than 200 different marketing automation platforms available for small to medium, mid-market, and enterprise businesses. They range from industry leaders such as Marketo, Hubspot, and Pardot, to smaller email service providers such as Mailchimp and Constant Contact which have automation features added to their existing offerings.
At Zion & Zion, we use photo editing apps to add creativity and flair to lower-resolution images for projects like social media posts. With that said, there are so many photo editing apps in the marketplace these days. Deciding on the best one for your needs can be a daunting task. After researching and testing dozens of the most popular apps, I’ve narrowed down that list to my top five. I based my decisions mostly on two criteria: 1) ease of use, and 2) advanced editing and creative filtering options.
Front-end development has changed a lot over the years. User interfaces (UI) have evolved from a simple template with text and buttons, to animations and colors which pull the user’s attention and gives the site the flexibility to behave in different ways. As a developer, sometimes I need tools that are meant for specific situations, but in other instances, I need more code flexibility to provide the best experience possible to end users that will be managing content and settings. In this article, I’ll talk about a front-end framework that’s flexible and useful for processing dynamic information, Vue JS.
If you’re looking for people to blame for the often-confusing generational tags, look no further than William Strauss and Neil Howe. They pioneered the concept of generational cycles and coined the term Millennials in their seminal 1991 book, Generations: The History of America’s Future, 1584 to 2069. Strauss and Howe theorized that people who grow up under similar circumstances often share the same characteristics relating to attitudes and behaviors such as work ethic, respect for authority, spending habits, technology adoption, and patience. If you’re a Baby Boomer, you’ll act one way. But if you’re a Millennial, you’ll behave differently. Well, that’s the idea anyway.