Super-short-format content videos should also be super simple to digest and comprehend, but that doesn’t mean they have to be boring! Yes, some ads can be longer, up to 60 seconds, but you should assume that you only have five seconds with the viewer. We know, most people don’t want to watch an advertisement, and years of terrible ads have trained us all to immediately head for the “skip” button, which makes our jobs even harder. But have no fear, we can make great content that people want to watch, we can make content that’s not boring, and we can…


There’s a lot of moving pieces that come together to create a beautiful, yet functional website for a client. Here at Zion & Zion, we focus the intersection of strategy and creativity to create an effective website.

While I’ll be focusing on the basics of building a website from a UX perspective in this article, our Senior Designer addresses the basics of building a website from a design perspective and what happens to the project once it leaves UX’s hands. Let’s begin!

1. Strategy

One aspect we focus on incorporating into a new website is strategy. Before UX…


At Zion & Zion, we design custom websites for our clients that are rooted in strategic thinking. There are many websites out there that have good UX, but bad visual design execution and vice versa, but it’s important for a business to come across as professional while also being user-friendly. A common misconception is that designers just make websites ‘look pretty,’ but that is just scratching the surface of what we do for our clients.

Understanding the research

Before a designer even starts thinking about visuals, our team puts together an overall brand strategy and conducts web and UX research…

User experience strategy has become vital to the success of web development over the years. Today, there are hundreds of tools out there to assist with every aspect of user experience, from wireframing and research, through development and post-launch refinement. Here are a few of our favorites, organized by the different phases within the web development process they likely fit into.
Movement in design can greatly improve the user's overall experience, when the design of the animation/movement is done well and for the right reasons. Remember to think about who your users are, what they would be drawn to, and whether or not the animation fits into the overall strategy of your website and/or mobile application. In the end, with the right UX tools, design elements, and technology on your side, you'll be one step closer to creating powerful and purposeful movement in your designs.

It’s no secret that people in today’s society are beginning to speak up and get loud about issues that are important to them more frequently. Thanks to technology and platforms like Twitter, Facebook, Instagram, etc., it’s much easier for the everyday citizen to “protest” without having to…well, protest.

Nowadays, people can speak out—and be heard—almost immediately after observing something going on in the news that they care about by just quickly typing a few words and clicking send.

With activism rising in modern culture and becoming a big player in every side of politics, brands have taken notice…

User experience. It’s the key to making a successful and easy-to-use website. Without a proper UX in place, your website, while it may look really, really cool (which is super fun when showing it off to friends and family!) is probably a pain in the butt to navigate and actually use. This is where we—UX strategists—come into play. We do the hard work early on to make sure that by the time the website goes into design and development, all of those aspects (think: things like the information architecture, user journey(s), and interactive functionality) have already been thought through and solved.

If you’ve read my last article about guest blogging, you already know the basics of guest blogging and the ever-important what-not-to-do’s. Once you’ve established a firm foundation in the art of guest blogging, you can proceed on to learning the keys for long-term success.

Don’t be fooled by anyone who says guest blogging is an easy task. It’s often not the right inbound marketing tactic for everyone. However, if you lay a solid foundation and devote the necessary time and effort into it, you will start to see success.

Determine Your Goal

Once you’ve scouted out some blogs…