NAB show (National Association of Broadcasters) is an annual trade show/conference that takes place in Las Vegas, Nevada every year at the Las Vegas Convention Center. This was my first year at NAB and I will say, I was blown away by the scale of it; there is simply no way of doing everything the show has to offer because there is so much going on at all times.
Over the past months our social media team has followed the rumors that Twitter has been in the process of redesigning and testing a new profile layout for both consumer and business Twitter accounts. There are several new features in the Twitter Profile update. We will go into depth on all of the new changes explaining what this could mean for your Twitter usage.
Events are a major undertaking for any company or organization and they offer a unique opportunity for exposure, both for the event and the entity putting it on. So much blood, sweat and tears go into the actual planning of a successful event that few consider who will handle the social media the day of the event. In all reality, the social media aspect to an event is easy to overlook and seemingly unnecessary to make an event a success. However, and not to add pressure to the planners out there, with mobile device usage on the rise you can be sure those in attendance will be talking about you and your event on social media whether you are or not – so you had better have a social media plan in place! This blog provides in-depth tips to help you coordinate social media for any event. Based on real experience from coordinating an array of events for our clients, our Public Relations & Social Media team is happy to provide you with exclusive, tested strategies and tactics to ensure your social media efforts bring the success of your event to a whole new level.
A responsive web site is designed to adapt its presentation of information to the users’ device portal. Responsive Web Design (RWD) is not a buzzword and it’s not even really optional, as it’s the current standard for web design if you even remotely care about user experience consistency and maximizing your chances of being found on the web. Responsive Design is the most efficient solution for developing your website to be future compatible and optimized for any device. But to really understand what responsive web design is, let’s take a step back and look at the problem it is solving, namely rapidly evolving technology on the web that includes many devices and many portal sizes and the fact that a user’s device and that same user’s purpose are no longer synonymous.
Let me first start by saying the UX Mobile Immersion Conference (@UX_Im) was by far the best conference I have ever been to. Focusing on user experience (UX) for mobile, this conference touched on everything from workflow, content and prototyping to coding, design and architecture. It was pretty eye opening to listen to speakers from all over the country, both from agencies like us here at Zion & Zion, and even some from the corporate world talk about UX from their personal points of view.
At&t did it. NBC did it. Even Apple did it. From major corporations to the little mom and pop, any post turn of the century rebranding meant a company needed to have a cool 3D bubbly logo and a website flooded with the same features. Flat was out, and gradients, beveled edges and a metal shine were all the rage. As every website introduced buttons, boxes, and logos with all of these same characteristics, a design standard soon emerged which was believed to be the keys to a modern and successful website. It was as if the user experience would have been compromised had the areas of interaction not appeared to be popping off the screen.
Do you remember where you were when Felix Baumgartner jumped out of space?  I remember exactly where I was – on the elliptical in 24 Hour Fitness, watching the seconds tick by, when it came on TV.  Watching this human body free-fall through space, at one point reaching 844 mph,  spinning out of control, listening to the experts say that if he wasn't able to get control soon, he was unlikely to survive, panning back to video of his mom -- obviously fearing for his life -- I was moved to tears.  It was the best piece of content I’d seen in a long time.  AND it made me forget I was working out.  Of course it was rather awkward when I realized I was in the gym, crying, but hell – that was an emotional four minutes and 19 seconds (the free fall)!   During that time, I couldn't help but notice that it was Red Bull who was responsible for this amazing PR stunt.  Immediately their slogan “Red Bull gives you wings” entered my mind.  The jump was, to the say the least, risky.  Can you imagine if he had died?  The outrage would have been explosive.  For Red Bull, though, it was worth the risk.  They received well over tens of millions of dollars in media exposure, contributed research to NASA, and associated their brand with the first human to break the sound barrier outside of a vehicle.  Talk about aspirational!
The day of one device web development is long gone and the challenge for multi-platform multi-device development has quickly begun. To help combat the constantly evolving industry, a new technology has been growing known as Responsive Web Design (RWD) that has revolutionized how we approach the development process.  Previous to RWD, we approached the problem of developing for multiple devices by creating multiple sets of code specific to each device such as mobile phones, tablets, and desktops. If we were to continue to use that same approach, it would be a maintenance nightmare because of the rapid expansion of new technologies. So how does RWD help?