Case Study Category: Paid Search

Advanced Paid Search Analytics Implementation Solves Attribution Challenges
We developed a custom Magento eCommerce/Google Analytics solution that addresses a key attribution challenge. Namely linking a group of purchases by individual, yet related customers…
Securing $40K/MO In Free Advertising From Google
The client was managing their own $10K per month Google Ad Grant. However, not for any lack of trying, the client was only able to…
A 360° Paid Search Marketing Effort
Our digital marketing team conducted an in-depth analysis of all steps in the path from paid search click, to call, to appointment booking, to revenue,…
Advanced Paid Search Testing And Analysis
Our online marketing team conducted an A/B test and deep statistical analyses that focused on six distinct hypotheses that included not only lead gen differences,…
Can A Greater Percentage Discount Actually Increase ROI?
We A/B tested a 10% off vs. a 5% off coupon. The 10% off coupon generated 47.4% more engagement than the 5% coupon. We were…