Category: Advertising

There’s an App for That™: But How Do You Find It?

Blog Post - September 11th, 2018

In March 2018, Apple disclosed there are more than 2.1 million apps in the App Store. WOW, right? The number is more than impressive, it …
Creative Advertising or Just the Facts?

Blog Post - July 31st, 2018

I recently had my work scrutinized by focus groups. There are few things more painful for a creative professional to witness than watching your work …
10 Tips for Writing More Successful Subject Lines

Blog Post - July 10th, 2018

From wine labels and book covers to blind dates, the truth is, it’s human nature to judge something at first sight. It may not always …
Chasing the Silver Dollar: Marketing to Baby Boomers

Blog Post - June 12th, 2018

Today, the youngest Baby Boomer is 53 and the oldest is 72. This wide-spanning group has witnessed and shaped almost every major event of the …
5 Ways to Capitalize on Low Hanging Marketing Fruit

Blog Post - June 5th, 2018

Low hanging fruit is probably one of the most overused terms in marketing today, right after ecosphere and disrupter. But what is low hanging fruit …
The Use of Semiotic Storytelling in Advertising

Blog Post - December 12th, 2017

From the more straightforward and clean use of photography to the vague and thought provoking use of imagery (and usually minimal text), all these categories …
Native Advertising: The Ins and Outs

Blog Post - August 29th, 2017

For those that have heard the term “native advertising” mentioned in nearly every single vendor presentation but still aren’t quite sure what it is, or …
Traditional Media in a Digital World

Blog Post - July 11th, 2017

“Traditional media” refers to radio, television, print and out-of-home (i.e. billboards). While these four mediums are all very different, they have one thing in common: …
How to Develop a Brand Voice Guide

Blog Post - July 4th, 2017

A brand voice is more than the company’s goals, specialties, and a list of what they offer. It helps communicate what a brand stands for …
2017 Iconosphere Conference Recap

Blog Post - June 20th, 2017

This year, the Iconosphere Conference was held in Las Vegas, Nevada. It was hosted by CEB, a company recently acquired by Gartner, making it the …
Expert Roundup: How Can You Improve Your SEO Today?

Blog Post - April 28th, 2017

It's easy to forget that successful SEO campaigns are the product of taking a series of smaller steps over time. However, in the spirit of ‘quick-win’ …
Why User Experience (UX) Benchmarking is Important

Blog Post - January 24th, 2017

Think back to when you were a kid, and you would stand with your back to the wall to measure how much you’ve grown. You’d …
Is Anyone Listening? – 5 Reasons Why Your Social Media Posts Could Be Getting Lost in the Shuffle

Blog Post - December 27th, 2016

You’ve spent a considerable amount of time, money and resources establishing your social media footprint. You have tens of thousands of fans/followers through several social …
Aligning the Customer Journey and Digital Media – What Media to Buy and When

Blog Post - November 29th, 2016

The customer journey to purchase is a complex one; whether you believe the journey is a spider web, a loop, or a linear funnel, the …
Net Promoter Score: Regression Analyses Yield New Issues and Concerns

Blog Post - September 5th, 2016

While a company measuring its Net Promoter Score (NPS) is certainly better than having no customer metrics, the Strategy & Analytics team here at Zion …
2016 Ad Age Digital Conference Recap

Blog Post - July 26th, 2016

The 10th annual Advertising Age Digital Conference was held in New York City in April, 2016 and Zion & Zion sent me to the big …
Your Logo is Not Your Brand: 3 Characteristics of a Great Brand

Blog Post - May 24th, 2016

Brands are built by experiences—which is a cumulative effect of an organization’s products, services, communications, people, and environments. Great brands have a purpose. It’s not …
Google Analytics Weighted Sort Revisited

Blog Post - February 23rd, 2016

There have been blog posts by others about why Google Analytics has a Weighted Sort (WS) and the Estimated True Value (ETV) algorithm that GA …
The Influence of Color in Branding

Blog Post - December 15th, 2015

Some brands are instantaneously recognizable by a single color, which is why color is one of the most important elements to consider when developing a …
Less vs. Sass: Which CSS Preprocessor is Right for You?

Blog Post - November 3rd, 2015

While there have been numerous comparisons between the two, recently Bootstrap 4, a popular front-end framework, announced it’s transitioning from Less to Sass. This ignited …
The Disappearance of Attention Span and What it Means for Marketers

Blog Post - August 25th, 2015

How Marketers Can Cope With Short Attention Spans A goldfish has a longer attention span than the average human, and there’s research to back it …
Why Adding a Button Isn’t Just Adding a Button

Blog Post - August 18th, 2015

Many times, clients have come to us with a problem similar to the following: “My department doesn’t feel they’re represented on the website, can we …
9 Reasons You Should Use Bing Ads in Addition to Google

Blog Post - August 11th, 2015

Why Use Bing Ads in Addition to Google For those of you that are not familiar with Bing Ads, it is Microsoft and Yahoo’s alternative …
How to Get the Most from Your Facebook Advertising

Blog Post - June 30th, 2015

It would be easy for some to think that growing your Facebook fan base is a waste of time given that, on average, only …
How to Simplify Media Planning in a Multichannel World

Blog Post - April 21st, 2015

Planning how to spend your advertising dollars is one of the biggest challenges a retail or service-based business has, whether you are a small, local …
How to Optimize Parallax Websites

Blog Post - March 10th, 2015

Parallax websites are great. While the technology has been around for a while, people are now creating masterpieces in the …
Put the ‘Pro’ in Programmatic Buying

Blog Post - December 30th, 2014

Programmatic buying can be a very effective form of advertising, but there is still a great deal of mystery about what happens behind the curtain.
How to Drive Traffic to Your Website with Effective Marketing

Blog Post - October 28th, 2014

You have spent the better part of the year building a new website and now you want people to find it and use it effectively.  …
Why Media Buying Relationships Matter

Blog Post - August 28th, 2014

Relationships have been a key part of business since the beginning of time. Lobbyists need the attention of their politicians. Public relations professionals need the …
2014 Digiday Retail Summit Recap

Blog Post - August 19th, 2014

Jessica Edwards, Sr. Integrated Media Supervisor, and Bridgette Foord, Media Director, of Zion & Zion just recently attended the 2014 …
Where to Find Marketing Hooks for Your Company

Blog Post - August 7th, 2014

So it’s possible that you feel as if your current marketing campaign is ineffective, and you are looking for a complete overhaul. Or, maybe your …
How to Advertise on YouTube

Blog Post - June 10th, 2014

With well over six billion worldwide users a month and nearly 800 million unique users, YouTube has quickly become the third …
What makes a great billboard?

Blog Post - May 20th, 2014

When it comes to utilizing billboards as part of any media mix, there are five key elements to keep in mind: keeping perspective of budgets, …
Why Businesses Need Pay-Per-Click (PPC) Advertising

Blog Post - April 1st, 2014

Every day, over 1 billion searches are done on Google. In North America, the Google network reaches over 84% of internet users. Integrated within the …
Why You Should Use PPC Ad Extensions?

Blog Post - March 20th, 2014

Recently Google AdWords has given marketers new ad extensions that we can use to assist in our paid search marketing. Ad …
Is Your Media Planning and Buying Working?

Blog Post - March 4th, 2014

One of the biggest challenges in advertising media planning and buying is determining what is working, and what is not. How does that famous quote …
Phoenix Business Journal Cover Story – Creators of Cool

Blog Post - February 21st, 2014

There had been much excitement about the new Zion & Zion building, leading up with construction, interior design and now the official move in. Timing …