Category: Advertising

Assisted Conversions: What Are They? And Do They Matter?

Blog Post - October 30th, 2018

If you’ve read any of our other Zion & Zion articles, you’ve likely heard us talk about Google Analytics. If not, the quick version is…
There’s an App for That™: But How Do You Find It?

Blog Post - September 11th, 2018

In March 2018, Apple disclosed there are more than 2.1 million apps in the App Store. WOW, right? The number is more than impressive, it…
Creative Advertising or Just the Facts?

Blog Post - July 31st, 2018

I recently had my work scrutinized by focus groups. There are few things more painful for a creative professional to witness than watching your work…
10 Tips for Writing More Successful Subject Lines

Blog Post - July 10th, 2018

From wine labels and book covers to blind dates, the truth is, it’s human nature to judge something at first sight. It may not always…
Chasing the Silver Dollar: Marketing to Baby Boomers

Blog Post - June 12th, 2018

Today, the youngest Baby Boomer is 53 and the oldest is 72. This wide-spanning group has witnessed and shaped almost every major event of the…
5 Ways to Capitalize on Low Hanging Marketing Fruit

Blog Post - June 5th, 2018

Low hanging fruit is probably one of the most overused terms in marketing today, right after ecosphere and disrupter. But what is low hanging fruit…
The Use of Semiotic Storytelling in Advertising

Blog Post - December 12th, 2017

From the more straightforward and clean use of photography to the vague and thought provoking use of imagery (and usually minimal text), all these categories…
Native Advertising: The Ins and Outs

Blog Post - August 29th, 2017

For those that have heard the term “native advertising” mentioned in nearly every single vendor presentation but still aren’t quite sure what it is, or…
Traditional Media in a Digital World

Blog Post - July 11th, 2017

“Traditional media” refers to radio, television, print and out-of-home (i.e. billboards). While these four mediums are all very different, they have one thing in common:…
How to Develop a Brand Voice Guide

Blog Post - July 4th, 2017

A brand voice is more than the company’s goals, specialties, and a list of what they offer. It helps communicate what a brand stands for…
2017 Iconosphere Conference Recap

Blog Post - June 20th, 2017

This year, the Iconosphere Conference was held in Las Vegas, Nevada. It was hosted by CEB, a company recently acquired by Gartner, making it the…
Expert Roundup: How Can You Improve Your SEO Today?

Blog Post - April 28th, 2017

It's easy to forget that successful SEO campaigns are the product of taking a series of smaller steps over time. However, in the spirit of ‘quick-win’…
Why User Experience (UX) Benchmarking is Important

Blog Post - January 24th, 2017

Think back to when you were a kid, and you would stand with your back to the wall to measure how much you’ve grown. You’d…
Is Anyone Listening? – 5 Reasons Why Your Social Media Posts Could Be Getting Lost in the Shuffle

Blog Post - December 27th, 2016

You’ve spent a considerable amount of time, money and resources establishing your social media footprint. You have tens of thousands of fans/followers through several social…
Aligning the Customer Journey and Digital Media – What Media to Buy and When

Blog Post - November 29th, 2016

The customer journey to purchase is a complex one; whether you believe the journey is a spider web, a loop, or a linear funnel, the…
Net Promoter Score: Regression Analyses Yield New Issues and Concerns

Blog Post - September 5th, 2016

While a company measuring its Net Promoter Score (NPS) is certainly better than having no customer metrics, the Strategy & Analytics team here at Zion…
2016 Ad Age Digital Conference Recap

Blog Post - July 26th, 2016

The 10th annual Advertising Age Digital Conference was held in New York City in April, 2016 and Zion & Zion sent me to the big…
Your Logo is Not Your Brand: 3 Characteristics of a Great Brand

Blog Post - May 24th, 2016

Brands are built by experiences—which is a cumulative effect of an organization’s products, services, communications, people, and environments. Great brands have a purpose. It’s not…
Google Analytics Weighted Sort Revisited

Blog Post - February 23rd, 2016

There have been blog posts by others about why Google Analytics has a Weighted Sort (WS) and the Estimated True Value (ETV) algorithm that GA…
The Influence of Color in Branding

Blog Post - December 15th, 2015

Some brands are instantaneously recognizable by a single color, which is why color is one of the most important elements to consider when developing a…
Less vs. Sass: Which CSS Preprocessor is Right for You?

Blog Post - November 3rd, 2015

While there have been numerous comparisons between the two, recently Bootstrap 4, a popular front-end framework, announced it’s transitioning from Less to Sass. This ignited…
The Disappearance of Attention Span and What it Means for Marketers

Blog Post - August 25th, 2015

How Marketers Can Cope With Short Attention Spans A goldfish has a longer attention span than the average human, and there’s research to back it…
Why Adding a Button Isn’t Just Adding a Button

Blog Post - August 18th, 2015

Many times, clients have come to us with a problem similar to the following: “My department doesn’t feel they’re represented on the website, can we…
9 Reasons You Should Use Bing Ads in Addition to Google

Blog Post - August 11th, 2015

Why Use Bing Ads in Addition to Google For those of you that are not familiar with Bing Ads, it is Microsoft and Yahoo’s alternative…
How to Get the Most from Your Facebook Advertising

Blog Post - June 30th, 2015

It would be easy for some to think that growing your Facebook fan base is a waste of time given that, on average, only…
How to Simplify Media Planning in a Multichannel World

Blog Post - April 21st, 2015

Planning how to spend your advertising dollars is one of the biggest challenges a retail or service-based business has, whether you are a small, local…
How to Optimize Parallax Websites

Blog Post - March 10th, 2015

Parallax websites are great. While the technology has been around for a while, people are now creating masterpieces in the…
Put the ‘Pro’ in Programmatic Buying

Blog Post - December 30th, 2014

Programmatic buying can be a very effective form of advertising, but there is still a great deal of mystery about what happens behind the curtain.
How to Drive Traffic to Your Website with Effective Marketing

Blog Post - October 28th, 2014

You have spent the better part of the year building a new website and now you want people to find it and use it effectively. …
Why Media Buying Relationships Matter

Blog Post - August 28th, 2014

Relationships have been a key part of business since the beginning of time. Lobbyists need the attention of their politicians. Public relations professionals need the…
2014 Digiday Retail Summit Recap

Blog Post - August 19th, 2014

Jessica Edwards, Sr. Integrated Media Supervisor, and Bridgette Foord, Media Director, of Zion & Zion just recently attended the 2014…
Where to Find Marketing Hooks for Your Company

Blog Post - August 7th, 2014

So it’s possible that you feel as if your current marketing campaign is ineffective, and you are looking for a complete overhaul. Or, maybe your…
How to Advertise on YouTube

Blog Post - June 10th, 2014

With well over six billion worldwide users a month and nearly 800 million unique users, YouTube has quickly become the third…
What makes a great billboard?

Blog Post - May 20th, 2014

When it comes to utilizing billboards as part of any media mix, there are five key elements to keep in mind: keeping perspective of budgets,…
Why Businesses Need Pay-Per-Click (PPC) Advertising

Blog Post - April 1st, 2014

Every day, over 1 billion searches are done on Google. In North America, the Google network reaches over 84% of internet users. Integrated within the…
Why You Should Use PPC Ad Extensions?

Blog Post - March 20th, 2014

Recently Google AdWords has given marketers new ad extensions that we can use to assist in our paid search marketing. Ad…
Is Your Media Planning and Buying Working?

Blog Post - March 4th, 2014

One of the biggest challenges in advertising media planning and buying is determining what is working, and what is not. How does that famous quote…
Phoenix Business Journal Cover Story – Creators of Cool

Blog Post - February 21st, 2014

There had been much excitement about the new Zion & Zion building, leading up with construction, interior design and now the official move in. Timing…