How We’ve Helped Our Clients Through the Coronavirus Pandemic
Blog Post
- May 19th, 2020
Business as we knew it changed completely in March 2020. We quickly saw there was no time to wait to see how things were going…
Maintaining Client Relationships in a World of Social Distancing
Blog Post
- May 8th, 2020
With the sudden onset of COVID-19 and many states dealing with shelter-in-place orders, advertising agencies have had to adapt their processes to work in a…
How to Communicate in a Crisis (Like COVID-19)
Blog Post
- May 5th, 2020
We are being bombarded with constant news updates, misinformation, and drastic changes to our daily lives. Just as individuals are facing enormous amounts of stress…
Metrics That Matter to C-Level Executives
Blog Post
- May 5th, 2020
I really appreciate analogies, as they can draw a visual image in conveying an idea much easier than a long written or verbal explanation which…
COVID-19: Understanding Shifting Media Consumption
Blog Post
- April 20th, 2020
The year 2020 has brought arguably a decade of cultural change within a matter of just weeks, and a sudden halt to business as usual.
How to Navigate Giving Feedback to Your Team
Blog Post
- January 7th, 2020
As an Account Manager, we are often the ones providing the most feedback to our teams since we are the gatekeepers for everything that comes…
Integrating Marketing, Technology & The Customer: The New Paradigm
Blog Post
- November 5th, 2019
Walled Gardens One thing I’ve always enjoyed about a role in the field of marketing is that I continually get exposed to a diverse range…
Creating a Culture of Collaboration
Blog Post
- September 24th, 2019
“No one can whistle a symphony. It takes a whole orchestra to play it.”H.E. Luccock Halford E. Luccock’s quote so elegantly describes how the…
Customer Experience, Stereotypes, Personas and Demographics
Blog Post
- September 23rd, 2019
The purpose of consumer personas is to elicit empathy within the marketing, management, and sales process as it relates to the customer experience. Personas are…
It Takes a Village: The Benefits of Working with an Advertising Agency
Blog Post
- September 3rd, 2019
Your company has identified that it needs assistance with marketing and advertising, but now the big decision is—do you expand your own marketing department or…
5 Ways to Enhance Your Small Business Marketing Strategy
Blog Post
- June 4th, 2019
Hopefully you’ve had some time to digest my first article on this topic, 5 Marketing Strategies for New Small Businesses. There, I share five steps…
Transparency in the Era of Hyper-Communication and Why It’s Important to You
Blog Post
- February 19th, 2019
Transparency has been a hot topic, especially in light of recent scandals around Facebook’s use of consumer data and the continued spread of “fake news.”…
How to Purchase the Right Domain Name
Blog Post
- February 12th, 2019
With so many domain names taken already, it may seem daunting to find ‘the one,’ but it can be done! In some respects, choosing the…
16 Questions To Ask Before Choosing Your Next Marketing Agency
Blog Post
- December 11th, 2018
It’s no wonder businesses frequently switch their advertising and marketing agencies. According to a survey conducted by Marketing Week, only 8% of…
6 Ways to Bring Design Thinking to Life
Blog Post
- November 6th, 2018
This year, I was fortunate enough to have Zion & Zion send me to an executive program at the Hasso Plattner Institute of Design at…
Are You Here to Make Friends?
Blog Post
- August 14th, 2018
Have you ever been in a meeting and heard someone say, “I’m not here to make friends.” If you have, how did that make you…
5 Expert Tips to Protect Your Brand and Keep Your Customers
Blog Post
- August 7th, 2018
There are all different kinds of people in the world, and these tips will help your business to appeal to everyone. Even if you happen…
Design Thinking in Action
Blog Post
- May 29th, 2018
As one of the Zion & Zion team members that has been trained at the Stanford d.school’s intense Design Thinking program, I always look for…
9 Things Not to Do When Interviewing for an Internship
Blog Post
- October 3rd, 2017
If you’re in college looking to build up your resume, or if you’re out of college and looking to get your foot in the door…
Account Based Marketing
Blog Post
- April 18th, 2017
New marketing tactics are constantly emerging and shaping the way marketers and businesses engage with their prospects. One promising new tactic, account-based marketing, has emerged…
5 Things You’re Not Doing on LinkedIn (But Should Be)
Blog Post
- February 7th, 2017
When you click to edit your profile, you’ll see lots of potential sections you can add to your profile, most of which may not apply…
Key Insights from a Kaggle Competition
Blog Post
- June 21st, 2016
As a member of the strategy and analytics team here at Zion & Zion, I recently participated in a Kaggle competition with a group of…
Integrated Marketing Agency: What does it really mean?
Blog Post
- July 29th, 2015
In our industry, pretty much every “full-service” agency claims to be an “integrated ad agency” or an “integrated marketing agency.” You’ll notice that I put…
8 Reasons Why You Need an Internship in College
Blog Post
- July 14th, 2015
As a person that used to be an intern here at the agency and is now a full time employee, I wanted to share some…
How to Manage Client Relationships
Blog Post
- April 28th, 2015
As a leading advertising agency, Zion & Zion relies not only on our entire team to build and nurture client relationships, but specifically on our…
How Students Can Optimize Their LinkedIn Profiles to Land a Job
Blog Post
- March 3rd, 2015
LinkedIn is the #1 social network for business professionals. This makes it the ideal social network to join for students who are looking to enter…
The Importance of Internships: Why One Isn’t Enough
Blog Post
- November 4th, 2014
For every college student, the word “internship” is constantly buzzing around them. The term is used by professors, academic advisors, parents and even some friends.
How Branding Can Make or Break Your Business
Blog Post
- September 2nd, 2014
When people hear the word “branding,” they likely think of something simple such as the Nike Swoosh or the Macintosh Apple. They think of a…
How to Create a Make-Shift Studio
Blog Post
- August 12th, 2014
When working on a small budget, an in-home or in-office photo studio is the way to go. Whether you’re a designer or creative at an…
Why Blogging is Important for Your Business
Blog Post
- August 5th, 2014
The word blog has gained a lot of popularity over the past couple of years. Added to the Oxford English Dictionary in 2003, they have…
The Art of Account Management
Blog Post
- July 24th, 2014
Relationships are the key to any business. Good agency account people can make or break a client’s experience as they are on the “front lines”…
Stepping Out of Your Comfort Zone
Blog Post
- July 10th, 2014
I want to start off by acknowledging the fact that stepping out of your comfort zone is scary; if it weren’t scary, then you would…
How to Find the Right Internship
Blog Post
- June 3rd, 2014
The first step in the process of finding the right internship is looking at your resources; what tools do you have at your disposal to…
How to Choose a Color Scheme for Your Brands
Blog Post
- May 1st, 2014
So I am a sucker for packaging. I have bought products simply based on their packaging, if it has a unique name or is made from…
Why Content is Important for Your Business
Blog Post
- March 6th, 2014
Understanding why the creation of unique and quality content is important for your business begins with understanding the true meaning of “content.” When people hear…
Phoenix Business Journal Cover Story – Creators of Cool
Blog Post
- February 21st, 2014
There had been much excitement about the new Zion & Zion building, leading up with construction, interior design and now the official move in. Timing…
What is a T-shaped person?
Blog Post
- February 6th, 2014
An I-shaped person is one who is a functional expert—their functional expertise being represented by the vertical stroke in the letter I. A T-shaped person…
