Category: Business

6 Ways to Bring Design Thinking to Life

Blog Post - November 6th, 2018

This year, I was fortunate enough to have Zion & Zion send me to an executive program at the Hasso Plattner Institute of Design at…
Are You Here to Make Friends?

Blog Post - August 14th, 2018

Have you ever been in a meeting and heard someone say, “I’m not here to make friends.” If you have, how did that make you…
5 Expert Tips to Protect Your Brand and Keep Your Customers

Blog Post - August 7th, 2018

There are all different kinds of people in the world, and these tips will help your business to appeal to everyone. Even if you happen…
Design Thinking in Action

Blog Post - May 29th, 2018

As one of the Zion & Zion team members that has been trained at the Stanford d.school’s intense Design Thinking program, I always look for…
9 Things Not to Do When Interviewing for an Internship

Blog Post - October 3rd, 2017

If you’re in college looking to build up your resume, or if you’re out of college and looking to get your foot in the door…
Account Based Marketing

Blog Post - April 18th, 2017

New marketing tactics are constantly emerging and shaping the way marketers and businesses engage with their prospects. One promising new tactic, account-based marketing, has emerged…
5 Things You’re Not Doing on LinkedIn (But Should Be)

Blog Post - February 7th, 2017

When you click to edit your profile, you’ll see lots of potential sections you can add to your profile, most of which may not apply…
Customer Experience, Stereotypes, Personas and Demographics

Blog Post - November 22nd, 2016

The purpose of consumer personas is to elicit empathy within the marketing, management, and sales process as it relates to the customer experience. Personas are…
Key Insights from a Kaggle Competition

Blog Post - June 21st, 2016

As a member of the strategy and analytics team here at Zion & Zion, I recently participated in a Kaggle competition with a group of…
Integrated Marketing Agency: What does it really mean?

Blog Post - July 29th, 2015

In our industry, pretty much every “full-service” agency claims to be an “integrated ad agency” or an “integrated marketing agency.” You’ll notice that I put…
8 Reasons Why You Need an Internship in College

Blog Post - July 14th, 2015

As a person that used to be an intern here at the agency and is now a full time employee, I wanted to share some…
How to Manage Client Relationships

Blog Post - April 28th, 2015

As a leading advertising agency, Zion & Zion relies not only on our entire team to build and nurture client relationships, but specifically on our…
How Students Can Optimize Their LinkedIn Profiles to Land a Job

Blog Post - March 3rd, 2015

LinkedIn is the #1 social network for business professionals. This makes it the ideal social network to join for students who are looking to enter…
The Importance of Internships: Why One Isn’t Enough

Blog Post - November 4th, 2014

For every college student, the word “internship” is constantly buzzing around them. The term is used by professors, academic advisors, parents and even some friends.
How Branding Can Make or Break Your Business

Blog Post - September 2nd, 2014

When people hear the word “branding,” they likely think of something simple such as the Nike Swoosh or the Macintosh Apple. They think of a…
How to Create a Make-Shift Studio

Blog Post - August 12th, 2014

When working on a small budget, an in-home or in-office photo studio is the way to go. Whether you’re a designer or creative at an…
Why Blogging is Important for Your Business

Blog Post - August 5th, 2014

The word blog has gained a lot of popularity over the past couple of years. Added to the Oxford English Dictionary in 2003, they have…
The Art of Account Management

Blog Post - July 24th, 2014

Relationships are the key to any business.  Good agency account people can make or break a client’s experience as they are on the “front lines”…
Stepping Out of Your Comfort Zone

Blog Post - July 10th, 2014

I want to start off by acknowledging the fact that stepping out of your comfort zone is scary; if it weren’t scary, then you would…
How to Find the Right Internship

Blog Post - June 3rd, 2014

The first step in the process of finding the right internship is looking at your resources; what tools do you have at your disposal to…
How to Choose a Color Scheme for Your Brands

Blog Post - May 1st, 2014

So I am a sucker for packaging. I have bought products simply based on their packaging, if it has a unique name or is made from…
Why Content is Important for Your Business

Blog Post - March 6th, 2014

Understanding why the creation of unique and quality content is important for your business begins with understanding the true meaning of “content.” When people hear…
Phoenix Business Journal Cover Story – Creators of Cool

Blog Post - February 21st, 2014

There had been much excitement about the new Zion & Zion building, leading up with construction, interior design and now the official move in. Timing…
What is a T-shaped person?

Blog Post - February 6th, 2014

An I-shaped person is one who is a functional expert—their functional expertise being represented by the vertical stroke in the letter I. A T-shaped person…