Category: Content Marketing

4 Tips to Make Your Content More Readable

Blog Post - May 21st, 2019

Content creators often suffer from tunnel vision when it comes to our content. When you’re too focused on the ideas behind the content, you may…
Evergreen Content and How to Create it

Blog Post - April 30th, 2019

Evergreen content is one solution that can elevate your content from a one-week wonder to a steady superstar. Plant the roots of your very own…
5 Strategies to Amplify Your Content

Blog Post - January 29th, 2019

More than 70 million blog posts are published every month on WordPress. That number doesn’t even begin to approach the hundreds of millions of podcasts,…
Why Digital Sharecropping Is Bad For Your Content

Blog Post - October 9th, 2018

A well-rounded content marketing strategy is a valuable asset for any brand, business, or individual looking to build their online presence. However, far too often…
Content Fatigue and How to Avoid It

Blog Post - March 13th, 2018

Content marketing has taken the marketing industry by storm over the past few years, and as a result, we’ve seen an astronomical increase in the…
3 Things Every Content Creator Should Focus On

Blog Post - May 9th, 2017

In the fast-paced world of marketing, it is increasingly important to identify ways to deliver content effectively and efficiently to target audiences. Regardless of whether…
The Importance of Content in User Experience (UX)

Blog Post - January 17th, 2017

Users arrived on your site because they’re in need of information; whether it’s to find customer reviews, product pricing, contact information, or store details—it’s all…
Copy vs. Content: What’s the Difference?

Blog Post - September 27th, 2016

If you’ve ever read an article on content marketing or held a discussion about the web, it’s likely that you’ve heard the terms “copy” and…
How SEO Evolved into Content Marketing

Blog Post - August 23rd, 2016

Maybe you’ve heard the expression “SEO is dead.” There’s actually some truth to that. The rules have changed. Modern search engine optimization has radically evolved,…
The Ultimate Guide to Social Media Graphic Sizes and Dimensions

Blog Post - December 1st, 2015

Staying on top of all of the current trends in the fast paced social media world can be a daunting task. When it comes to…
What is Digital Marketing?

Blog Post - November 10th, 2015

Since its earliest days, marketing has been a practice that is constantly changing. The ways in which content is consumed on an individual level has…
5 B2B Content Marketing Myths Debunked

Blog Post - September 8th, 2015

Content marketing has exploded. And it’s not just Business to Consumer (B2C) companies marketing their brands through content—Business to Business (B2B) companies are following suit.
Top 10 Mistakes When Writing Web Content

Blog Post - August 4th, 2015

At Zion & Zion, when it comes to writing web content, we’ve heard it all before… “Avoid writing too much, but don’t make things too…
How to Write Homepage Content for Your Website

Blog Post - May 26th, 2015

We've all heard the old adage, “you never get a second chance to make a first impression.” While the context of this quote was probably…
6 Tips for Creating Sticky Taglines

Blog Post - May 19th, 2015

Is your company struggling to define its identity? Do your customers prefer to do business with your competitors? Have you evolved to the degree that…
2015 Digital Summit Conference Recap

Blog Post - March 24th, 2015

Digital Summit Phoenix focuses on educating marketing professionals on premier digital marketing strategies by bringing together experts from a variety of…
How to Create a Content Marketing Strategy

Blog Post - November 25th, 2014

With content marketing quickly taking over the world of marketing, it’s no wonder content strategy and integration has become more and more crucial to businesses.
How to Drive Traffic to Your Website with Effective Marketing

Blog Post - October 28th, 2014

You have spent the better part of the year building a new website and now you want people to find it and use it effectively. …
What are the Goals of Content Marketing?

Blog Post - October 7th, 2014

Content marketing is quickly catching the interest of marketing experts everywhere. But just what do those two simple, yet powerful words mean? Believe me when…
Benefits of a Hands On Content Marketing Internship

Blog Post - September 23rd, 2014

Most college students endure early morning classes, long hours in the library, and 10 page term papers, all in hopes of graduating and landing the…
Why Blogging is Important for Your Business

Blog Post - August 5th, 2014

The word blog has gained a lot of popularity over the past couple of years. Added to the Oxford English Dictionary in 2003, they have…
Should Brands Be Storytelling?

Blog Post - April 8th, 2014

Do you remember where you were when Felix Baumgartner jumped out of space?  I remember exactly where I…
Why Content is Important for Your Business

Blog Post - March 6th, 2014

Understanding why the creation of unique and quality content is important for your business begins with understanding the true meaning of “content.” When people hear…