Category: Data & Analytics

Maximizing MarTech Utilization: Using EventStream to Amplify Use of Customer Data for Marketing

Blog Post - January 19th, 2021

What is EventStream and Where Does it Fit in the Tealium Suite? The Tealium tech stack includes three major components: Tealium iQ, AudienceStream, and EventStream.
That’s the Way the Cookie Crumbles

Blog Post - November 10th, 2020

In digital advertising, marketers frequently use browser cookies which act as unique identifiers that are assigned to a user, allowing advertising companies to track your…
Evolving Customer Data Orchestration with Tealium’s AudienceStream

Blog Post - November 3rd, 2020

As marketers, our goal is to deliver the right message, to the right person, at the right time in order to give a customer an…
API Mastery: Use Snowflake To Store and Operate On Raw JSON

Blog Post - October 20th, 2020

If you’re interested enough to read this article, you already know what JSON is. It’s been around for about 20 years now, but one…
Drowning in Data: An Introduction to Data Visualization

Blog Post - September 8th, 2020

Data visualization sits right in the middle of analysis and visual storytelling. At Zion & Zion, we utilize data visualization in several ways. A big…
Uncovering Key Customer-Level Insights from Attributes in Tealium AudienceStream

Blog Post - July 21st, 2020

What’s an Attribute in AudienceStream? What are you missing out on by not acting on this data? How does this insight translate into revenue and…
Leveraging the Facebook Connector in Tealium AudienceStream

Blog Post - July 21st, 2020

With an abundance of customer level data available to the average Facebook advertiser, it can be hard to determine what data adds value to your…
Segmented Cart Abandoner Audiences in Tealium’s AudienceStream

Blog Post - July 21st, 2020

Retargeting customers has always been an essential piece of almost any paid media strategy. It’s the furthest down the funnel we could possibly get, but…
How To Take Your Customer’s Lifetime Value Data A Step Further

Blog Post - July 21st, 2020

With so many different data points captured from users taking various actions on your website, it could be hard to distinguish valuable insights from passive…
Tableau: Automating Database Extracts For Data Visualization

Blog Post - March 17th, 2020

There are often circumstances where adding client-provided sales data or other data to data that you already have will augment marketing efforts. However, due to…