Category: Data & Analytics

Reporting and Analytics – Turning Information into Insights

Blog Post - March 30th, 2021

You did it! A lot of work goes into media campaign strategy and development. Planning and buying have been executed, and all of your ads…
How to Conduct Ad Testing Using Qualtrics

Blog Post - January 26th, 2021

Qualtrics conveniently includes an “Ad Testing” survey built into the platform. However, while this template is a great starting point, in order to perform sophisticated…
That’s the Way the Cookie Crumbles

Blog Post - November 10th, 2020

In digital advertising, marketers frequently use browser cookies which act as unique identifiers that are assigned to a user, allowing advertising companies to track your…
API Mastery: Use Snowflake To Store and Operate On Raw JSON

Blog Post - October 20th, 2020

If you’re interested enough to read this article, you already know what JSON is. It’s been around for about 20 years now, but one…
Drowning in Data: An Introduction to Data Visualization

Blog Post - September 8th, 2020

Data visualization sits right in the middle of analysis and visual storytelling. At Zion & Zion, we utilize data visualization in several ways. A big…
Tableau: Automating Database Extracts For Data Visualization

Blog Post - March 17th, 2020

There are often circumstances where adding client-provided sales data or other data to data that you already have will augment marketing efforts. However, due to…