Category: Design

Top 5 Photo Editing Apps for Your Smartphone

Blog Post - July 3rd, 2018

At Zion & Zion, we use photo editing apps to add creativity and flair to lower-resolution images for projects like social media posts. With that …
The Use of Semiotic Storytelling in Advertising

Blog Post - December 12th, 2017

From the more straightforward and clean use of photography to the vague and thought provoking use of imagery (and usually minimal text), all these categories …
Meaningful Movement in UX Design

Blog Post - December 5th, 2017

Movement in design can greatly improve the user's overall experience, when the design of the animation/movement is done well and for the right reasons. Remember …
Photoshop, Illustrator & InDesign: When to Use Each One

Blog Post - November 14th, 2017

The Adobe Creative Suite is comprised of a catalog of software that has become the industry standard for executing professional design work. With programs for …
Design Thinking Exercises in Real-World Application

Blog Post - September 12th, 2017

Our agency is often engaged by clients to perform market research. However, much of the research that we do for clients falls under the heading …
Design Thinking Exercise: Persona A

Blog Post - September 12th, 2017

As we noted earlier, it is practice that makes perfect. Practice, not just in the sense of using design thinking skills, but in experiencing the …
Design Thinking Exercise: Persona B

Blog Post - September 12th, 2017

As we noted earlier, it is practice that makes perfect. Practice, not just in the sense of using design thinking skills, but in experiencing the …
Design Thinking Exercise: Persona C

Blog Post - September 12th, 2017

As we noted earlier, it is practice that makes perfect. Practice, not just in the sense of using design thinking skills, but in experiencing the …
Design Thinking Exercise: Persona D

Blog Post - September 12th, 2017

As we noted earlier, it is practice that makes perfect. Practice, not just in the sense of using design thinking skills, but in experiencing the …
Design Thinking Exercise: Persona E

Blog Post - September 12th, 2017

As we noted earlier, it is practice that makes perfect. Practice, not just in the sense of using design thinking skills, but in experiencing the …
7 Examples of Tone in Popular Brands

Blog Post - July 18th, 2017

Here at Zion & Zion, we develop and re-develop a lot of brands for a wide range of clients, and we often develop those clients’ …
Data-Guided Visual Design

Blog Post - June 27th, 2017

It’s a common misconception that a graphic designer’s job is to just make things pretty, when really, that’s the exact opposite of the true definition …
Design Tips to Improve User Experience

Blog Post - January 31st, 2017

As interactive designers, it’s crucial to consider new ways in which we pursue website design. Diving deep into our digital design, it’s important to keep …
Designing for Human Behavior

Blog Post - January 3rd, 2017

A plethora of studies have been conducted done on Human-Computer Interaction (HCI), which focuses on the interfaces between users and computers. By studying this topic, …
Brand Tone and User Experience (UX)

Blog Post - November 8th, 2016

The ways in which a brand embodies a certain look and feel happens through defining the brand’s personality traits and their voice, while also taking …
The Web Designer’s Guide to Formatting Images

Blog Post - November 1st, 2016

When you are designing a website, images, whether graphics or photography, have a huge impact on the user experience. They can also be the deciding …
10 Steps for Getting the Most Out of a Design Internship

Blog Post - August 9th, 2016

While some view internships as a necessary evil, they are one of the most incredible opportunities you’ll ever get in your career. So getting as …
How to Structure Your Website Project Files

Blog Post - April 12th, 2016

Where exactly does one place this self-aware code, allowing it to fall well within the conformities and standards we’ve set for all other code? How …
The Influence of Color in Branding

Blog Post - December 15th, 2015

Some brands are instantaneously recognizable by a single color, which is why color is one of the most important elements to consider when developing a …
How to Choose a Logo Style for Your Brand

Blog Post - December 8th, 2015

In the first 33 minutes after waking up, Mark McGuire, author of Logo Design Love, recorded that he had already been exposed to 33 logos.
The Ultimate Guide to Social Media Graphic Sizes and Dimensions

Blog Post - December 1st, 2015

Staying on top of all of the current trends in the fast paced social media world can be a daunting task. When it comes to …
Custom Photography vs. Stock Photography

Blog Post - October 27th, 2015

Everyone knows first impressions are very important, and in today’s online world, professional custom photography speaks volumes over generic stock photos. It’s true that hiring …
How to Create a Design Portfolio

Blog Post - June 16th, 2015

Your design portfolio, whether physical or online, is a crucial stepping-stone for your design career. It is the basis for branding and marketing yourself, the …
7 Reasons Design Students Should Be Learning Photoshop

Blog Post - May 12th, 2015

As an Art Director here at Zion & Zion and as a past graphic design instructor, I know firsthand that design students are some of …
Our Own Scott Biersack’s Hand-Lettering Around the Zion & Zion Office

Blog Post - February 24th, 2015

Over the past year I’ve had numerous and wonderful opportunities to create lettering for a wide variety of things around our Tempe, AZ based Zion …
The Difference Between Graphic Design and Interactive Design

Blog Post - December 16th, 2014

There are countless types of design, from graphic design and interior design, to fashion design and industrial design, the list goes on and on. Add …
What is an Infographic?

Blog Post - October 14th, 2014

“Infographic” has become quite the buzzword in both social media and content marketing, but have you ever tried to define exactly what you think an …
Raster vs. Vector

Blog Post - July 15th, 2014

Have you ever had your agency or designer ask for “hi-res” photos, or a “vector” logo? There’s a reason they ask for these—and it has …
How to Choose a Color Scheme for Your Brands

Blog Post - May 1st, 2014

So I am a sucker for packaging. I have bought products simply based on their packaging, if it has a unique name or is made from …
2014 Creative South Conference Recap

Blog Post - April 30th, 2014

One of the best perks of working here at Zion & Zion is that our bosses send us …
How to Hand-Letter: Tips & Tricks

Blog Post - March 18th, 2014

Essentially, hand-lettering is the process of drawing letters, by hand of course. Most of the time, lettering is needed for custom logotypes. In addition, posters, …
Creative, Meet Business: A Zion & Zion Hand Lettering Chalkboard Art Time-lapse

Blog Post - February 20th, 2014

The re-launch of the Zion & Zion brand was purposeful in highlighting the innovative nature of the company …