Category: Marketing Automation

2018 Marketing Nation Summit Conference Recap

Blog Post - July 24th, 2018

As Zion & Zion’s lead marketing automation strategist, easily my favorite conference to attend, Marketing Nation Summit in San Francisco brings together Marketo users from…
2018 Email Evolution Conference Recap

Blog Post - July 17th, 2018

Members of our marketing automation team recently attended the 2018 Email Evolution Conference held by the Data & Marketing Association in New Orleans. The conference…
Choosing the Right Marketing Automation Platform

Blog Post - July 10th, 2018

Marketing automation has achieved mass adoption across B2C and B2B organizations with an average of 51% of companies using various marketing automation technologies. Today, there…
UX Meets Email: Persuasion Principle 6 of 6

Blog Post - March 21st, 2017

The last principle we’re covering within our series on user experience and email design is scarcity. When implemented correctly, scarcity can be extremely persuasive in…
UX Meets Email: Persuasion Principle 5 of 6

Blog Post - March 20th, 2017

The next social psychology principle we’ll focus on with respect to its application to email marketing is the principle of authority. The principle of authority…
UX Meets Email: Persuasion Principle 4 of 6

Blog Post - March 19th, 2017

Next in line within our series of articles on email marketing is the principle of liking. Liking, a social psychological tool, says that users are…
UX Meets Email: Persuasion Principle 3 of 6

Blog Post - March 19th, 2017

The next principle we’ll focus on within our series on email design is the principle of social proof. Social proof, a powerful social psychological tool,…
UX Meets Email: Persuasion Principle 2 of 6

Blog Post - March 18th, 2017

Next up at bat in our series on applying persuasion principles to email marketing and design is the powerful duo, commitment and consistency, which happens…
UX Meets Email: Persuasion Principle 1 of 6

Blog Post - March 17th, 2017

Between the millions of resources and articles and our company’s own expertise and knowledge, we’ve identified a specific set of six persuasion principles that we…
TEDC16 Conference Recap

Blog Post - February 14th, 2017

I recently attended The Email Design Conference 2016 (TEDC16) put on by Litmus in Boston, MA. It was a three-day conference all about the design,…
The Future of HTML Emails

Blog Post - July 5th, 2016

Before we can dive into the future of HTML emails, we need to look at emails of past and present. Unfortunately, HTML emails are leagues…
Three Tips to Make Your Marketing Automation Launch a Success

Blog Post - January 12th, 2016

Preparing for a marketing automation (MA) launch is a difficult task. Companies often struggle with how to prepare for the launch, and how to bring…
How to Drive Traffic to Your Website with Effective Marketing

Blog Post - October 28th, 2014

You have spent the better part of the year building a new website and now you want people to find it and use it effectively. …
What is Responsive Email Design?

Blog Post - September 16th, 2014

Have you ever opened an email from your favorite brand on your mobile phone or tablet and deleted it immediately because it was unreadable and…
2014 Litmus Email Design Conference Recap

Blog Post - September 4th, 2014

As part of Zion & Zion’s ongoing efforts to provide leadership in the area of email marketing, I attended…
What is Email Marketing?

Blog Post - May 29th, 2014

Email – we all use it. Whether you’re keeping in touch with a high school friend in another state, thanking your grandma for that birthday…
How to Increase Email Open Rate with Subject Line Testing

Blog Post - February 25th, 2014

Email marketing has taken the world by storm. Well, our unique marketing world by storm, that is. With…
How to Grow Your Email List Using Social Media

Blog Post - February 18th, 2014

Connecting with your customers via social media is an excellent tool for building and creating relationships with your customers, but it can also be used…
What is a good email open rate?

Blog Post - February 4th, 2014

While it may seem obvious to some, it’s first important to take a minute to understand what exactly is meant when we say “open rate.”…