Category: Marketing Automation

2018 Marketing Nation Summit Conference Recap

Blog Post - July 24th, 2018

As Zion & Zion’s lead marketing automation strategist, easily my favorite conference to attend, Marketing Nation Summit in San Francisco brings together Marketo users from …
2018 Email Evolution Conference Recap

Blog Post - July 17th, 2018

Members of our marketing automation team recently attended the 2018 Email Evolution Conference held by the Data & Marketing Association in New Orleans. The conference …
Choosing the Right Marketing Automation Platform

Blog Post - July 10th, 2018

Marketing automation has achieved mass adoption across B2C and B2B organizations with an average of 51% of companies using various marketing automation technologies. Today, there …
UX Meets Email: Persuasion Principle 6 of 6

Blog Post - March 21st, 2017

The last principle we’re covering within our series on user experience and email design is scarcity. When implemented correctly, scarcity can be extremely persuasive in …
UX Meets Email: Persuasion Principle 5 of 6

Blog Post - March 20th, 2017

The next social psychology principle we’ll focus on with respect to its application to email marketing is the principle of authority. The principle of authority …
UX Meets Email: Persuasion Principle 4 of 6

Blog Post - March 19th, 2017

Next in line within our series of articles on email marketing is the principle of liking. Liking, a social psychological tool, says that users are …
UX Meets Email: Persuasion Principle 3 of 6

Blog Post - March 19th, 2017

The next principle we’ll focus on within our series on email design is the principle of social proof. Social proof, a powerful social psychological tool, …
UX Meets Email: Persuasion Principle 2 of 6

Blog Post - March 18th, 2017

Next up at bat in our series on applying persuasion principles to email marketing and design is the powerful duo, commitment and consistency, which happens …
UX Meets Email: Persuasion Principle 1 of 6

Blog Post - March 17th, 2017

Between the millions of resources and articles and our company’s own expertise and knowledge, we’ve identified a specific set of six persuasion principles that we …
TEDC16 Conference Recap

Blog Post - February 14th, 2017

I recently attended The Email Design Conference 2016 (TEDC16) put on by Litmus in Boston, MA. It was a three-day conference all about the design, …
The Future of HTML Emails

Blog Post - July 5th, 2016

Before we can dive into the future of HTML emails, we need to look at emails of past and present. Unfortunately, HTML emails are leagues …
Three Tips to Make Your Marketing Automation Launch a Success

Blog Post - January 12th, 2016

Preparing for a marketing automation (MA) launch is a difficult task. Companies often struggle with how to prepare for the launch, and how to bring …
How to Drive Traffic to Your Website with Effective Marketing

Blog Post - October 28th, 2014

You have spent the better part of the year building a new website and now you want people to find it and use it effectively.  …
What is Responsive Email Design?

Blog Post - September 16th, 2014

Have you ever opened an email from your favorite brand on your mobile phone or tablet and deleted it immediately because it was unreadable and …
2014 Litmus Email Design Conference Recap

Blog Post - September 4th, 2014

As part of Zion & Zion’s ongoing efforts to provide leadership in the area of email marketing, I attended …
What is Email Marketing?

Blog Post - May 29th, 2014

Email – we all use it. Whether you’re keeping in touch with a high school friend in another state, thanking your grandma for that birthday …
How to Increase Email Open Rate with Subject Line Testing

Blog Post - February 25th, 2014

Email marketing has taken the world by storm. Well, our unique marketing world by storm, that is. With …
How to Grow Your Email List Using Social Media

Blog Post - February 18th, 2014

Connecting with your customers via social media is an excellent tool for building and creating relationships with your customers, but it can also be used …
What is a good email open rate?

Blog Post - February 4th, 2014

While it may seem obvious to some, it’s first important to take a minute to understand what exactly is meant when we say “open rate.” …