Category: PR & Social Media

9 Tips for Giving a Great Media Interview

Blog Post - May 1st, 2018

Being interviewed by the media is hard. However, as a spokesperson, your role is to promote your company’s mission, brand, products, and services to the…
Your Guide to Facebook Page Claiming, Merging, and Location Setup

Blog Post - April 17th, 2018

Having a clean and organized online presence makes things easier for both your customers and yourself. Cleaning up your Facebook presence will allow you to…
Zion & Zion’s 2018 Guide to Social Media Platforms

Blog Post - January 2nd, 2018

The social media landscape is ever-changing. As a leading social media agency, we strive to stay on top of all updates made to social media…
Zion & Zion’s 2018 Guide to Facebook

Blog Post - January 2nd, 2018

Facebook boasts approximately 2.07 billion monthly active users and 1.37 billion daily active users. As the third most trafficked website in the world, Facebook is…
Zion & Zion’s 2018 Guide to Twitter

Blog Post - January 2nd, 2018

Twitter is home to 330 million monthly active users, as of late 2017, who are tweeting approximately 6,000 tweets per second. As a leading social…
Zion & Zion’s 2018 Guide to Instagram

Blog Post - January 2nd, 2018

Since Instagram launched in October 2010, it has amassed 800 million active monthly users according to Instagram’s about page. In this guide, we’ll tell you…
Zion & Zion’s 2018 Guide to Google+

Blog Post - January 2nd, 2018

The latest numbers for Google+ show that there are approximately 395 million active members, with 34 million unique monthly visits. The Google+ network allows you…
The Ultimate Guide to Social Media Graphic Sizes & Dimensions

Blog Post - January 2nd, 2018

Staying on top of all the current trends in the fast-paced social media world can be a daunting task. When it comes to social media…
How to Use Twitter Lists to Your Advantage

Blog Post - December 19th, 2017

Twitter is part of my personal life and a big part of my job here at the agency. But, when you’re following hundreds of thousands…
3 Keys to Social Media Success

Blog Post - October 31st, 2017

If you have a business, you should probably be on social media, especially if your business is B2C (business to consumer). After all, that’s likely…
2016 PR News Big 4 Social Media Summit Recap

Blog Post - February 21st, 2017

PR News hosted a Visual Storytelling Boot Camp and Big 4 Social Media Summit in San Francisco, CA August 9th and 10th 2016. The core focus…
5 Things You’re Not Doing on LinkedIn (But Should Be)

Blog Post - February 7th, 2017

When you click to edit your profile, you’ll see lots of potential sections you can add to your profile, most of which may not apply…
Is Anyone Listening? – 5 Reasons Why Your Social Media Posts Could Be Getting Lost in the Shuffle

Blog Post - December 27th, 2016

You’ve spent a considerable amount of time, money and resources establishing your social media footprint. You have tens of thousands of fans/followers through several social…
Aligning the Customer Journey and Digital Media – What Media to Buy and When

Blog Post - November 29th, 2016

The customer journey to purchase is a complex one; whether you believe the journey is a spider web, a loop, or a linear funnel, the…
Crisis Management in a Drama-Filled World

Blog Post - September 13th, 2016

In today’s world, it seems as though we are always in crisis mode. From attacks on our national security and peaceful protests, to E. coli…
How to Use Snapchat for Business

Blog Post - June 28th, 2016

Recently, Google provided insight into how one major concept is changing consumer behavior. The concept is known as micro-moments, and is considered to be the…
2015 7th Annual Employee Communications, PR and Social Media Summit Recap

Blog Post - March 29th, 2016

At Zion & Zion, a major aspect of the culture is the focus on continual professional development. A key part of this is that ALL…
10 Must-Have Social Media Tools for Marketers

Blog Post - February 16th, 2016

Once you have started an account for your brand on one or more of the major social media applications such as Facebook, Twitter, Instagram, Google+,…
The Ultimate Guide to Social Media Graphic Sizes and Dimensions

Blog Post - December 1st, 2015

Staying on top of all of the current trends in the fast paced social media world can be a daunting task. When it comes to…
Google Analytics and Public Relations Measurement

Blog Post - September 15th, 2015

One of the biggest areas of discussion in the world of public relations is measurement. While simplistic approaches still look at Advertising Value Equivalencies (AVEs),…
How to Handle a Social Media Crisis

Blog Post - July 28th, 2015

Crisis. It’s a word that makes every business owner cringe, and in the realm of social media, there is no shortage of crises potential for…
PR Tools: Press Releases, Media Alerts, and Pitches

Blog Post - July 7th, 2015

Public relations (PR) can sometimes sound like an ambiguous job title or industry. Many people confuse it with marketing or advertising and often don’t understand…
How to Leverage Analytics and Insights to Enhance Organic Social Media

Blog Post - May 5th, 2015

One of the best ways to ensure that your online marketing strategies are successful is to use analytics. There are plenty of official and third-party…
5 Tips for a New PR Pro

Blog Post - March 17th, 2015

You finally did it—you landed that Public Relations job you have been dreaming of. You can picture it now: walking into the office looking as…
How Students Can Optimize Their LinkedIn Profiles to Land a Job

Blog Post - March 3rd, 2015

LinkedIn is the #1 social network for business professionals. This makes it the ideal social network to join for students who are looking to enter…
Zion & Zion’s 2015 Guide to Google Plus

Blog Post - February 12th, 2015

The latest numbers for Google+ show that there are approximately four to six million people actively posting to Google+ as of…
Zion & Zion’s 2015 Guide to Instagram

Blog Post - January 29th, 2015

Since Instagram launched in October, 2010, it has amassed 300 million active monthly users that are sharing an average of 70 million photos per day…
Zion & Zion’s 2015 Guide to Facebook

Blog Post - January 21st, 2015

Facebook boasts approximately 1.35 billion monthly active users and 864 million daily active users. As the…
Zion & Zion’s 2015 Guide to Twitter

Blog Post - January 13th, 2015

Twitter is home to 271 million monthly users who are tweeting approximately 500 million updates on a daily basis. One…
Zion & Zion’s 2015 Guide to Social Media Platforms

Blog Post - January 9th, 2015

The social media landscape is ever-changing. 2014 in particular has seen many major changes to the top social media platforms, for better and for worse.
How to Create Social Media Personas

Blog Post - November 18th, 2014

Social media is still in its infancy and many social media managers, whose backgrounds may be in something slightly different such as public relations, sales…
How to Drive Traffic to Your Website with Effective Marketing

Blog Post - October 28th, 2014

You have spent the better part of the year building a new website and now you want people to find it and use it effectively. …
The Complete Guide to Google+

Blog Post - October 9th, 2014

Now that Google+ is one of the largest social media sites in the world, our social media…
10 Best Practices for LinkedIn

Blog Post - July 17th, 2014

LinkedIn is one of the oldest social media platforms out there, and most people have created an account for themselves…
How to Run a Social Media Contest

Blog Post - July 3rd, 2014

Social media contests are one of the best ways to increase and improve your social media following. And as…
What is a Public Relations Agency?

Blog Post - June 12th, 2014

While you have most likely heard of a public relations agency, or "PR Agency," as it is often…
What Happened to Your Organic Facebook Views?

Blog Post - May 13th, 2014

The Social Media Team here at Zion & Zion has taken a look at the new Facebook…
Reputation Management Case Studies

Blog Post - May 6th, 2014

Arizona’s recent bad press is a great tool to examine how to deal with negativity in the media when it comes to your own business.
What are Twitter’s New Profile Changes?

Blog Post - April 24th, 2014

Over the past months our social media team has followed the rumors that Twitter has been…
How to Use Social Media for Events

Blog Post - April 22nd, 2014

Events are a major undertaking for any company or organization and they offer a unique opportunity for exposure, both for the event and the entity…
How to Instagram for Business

Blog Post - March 27th, 2014

Since its launch in October 2010, Instagram has grown into one of the most popular social media platforms to date, quickly turning into…
How to Grow Your Email List Using Social Media

Blog Post - February 18th, 2014

Connecting with your customers via social media is an excellent tool for building and creating relationships with your customers, but it can also be used…