It is well-known across the industry that Facebook advertising is essential to an effective marketing strategy. In order to optimize and measure the success of…
How to Build Brand Trust
Blog Post
- July 14th, 2020
The purpose of much of PR and marketing is to build trust by establishing credibility for a brand. It’s not something that happens overnight; however,…
Public Relations Tools & Tactics
Blog Post
- June 9th, 2020
As public relations professionals we are tasked with creating awareness for our clients – but how do we actually go about that? There are several…
How to Communicate in a Crisis (Like COVID-19)
Blog Post
- May 5th, 2020
We are being bombarded with constant news updates, misinformation, and drastic changes to our daily lives. Just as individuals are facing enormous amounts of stress…
3 Questions You Should Ask Yourself About Social Media Marketing Today
Blog Post
- April 28th, 2020
Social media. Brands know they should be using it, but many are completely mystified as to how. It’s nothing to be embarrassed about. Social media…
Public Relations in 2019: The Evolution of PR
Blog Post
- October 29th, 2019
Public Relations (PR) is defined as a strategic communication process that builds mutually beneficial…
Social Media: Looking to the Future
Blog Post
- September 17th, 2019
Social media is always evolving, and as we look ahead, a new trend is emerging. Many experts have identified that private messaging is on the…
Influencer Marketing 101
Blog Post
- August 13th, 2019
Influencer marketing is no longer just a buzzword. It’s a growing industry and is becoming a marketing tactic that more and more companies are turning…
Facebook Blueprint eLearning: Don’t Just Wing It
Blog Post
- March 26th, 2019
Facebook is far more than a place for recipes, family pictures, and kitten videos. It’s also an excellent platform for advertising where even small businesses,…
2018 Smart Social Summit Recap
Blog Post
- March 5th, 2019
I had the opportunity to ship off to the Live Music Capital of the World, Austin, TX, to attend the 2018 Smart Social Summit, put…
PR & Advertising: Differences & Similarities
Blog Post
- January 22nd, 2019
“PR and advertising are the same thing, right?” Working at a full-service agency, we hear this a lot. Many times, new clients, potential clients, and…
Ingredients for 5-Star Restaurant Social Media Marketing
Blog Post
- January 15th, 2019
From international franchises to small mom-and-pop restaurants—if you’re a restaurant, chances are, you’ll benefit from a social media presence, and better yet, a strategic social…
9 Tips for Giving a Great Media Interview
Blog Post
- May 1st, 2018
Being interviewed by the media is hard. However, as a spokesperson, your role is to promote your company’s mission, brand, products, and services to the…
Your Guide to Facebook Page Claiming, Merging, and Location Setup
Blog Post
- April 17th, 2018
Having a clean and organized online presence makes things easier for both your customers and yourself. Cleaning up your Facebook presence will allow you to…
Zion & Zion’s 2018 Guide to Social Media Platforms
Blog Post
- January 2nd, 2018
The social media landscape is ever-changing. As a leading social media agency, we strive to stay on top of all updates made to social media…
Zion & Zion’s 2018 Guide to Facebook
Blog Post
- January 2nd, 2018
Facebook boasts approximately 2.07 billion monthly active users and 1.37 billion daily active users. As the third most trafficked website in the world, Facebook is…
Zion & Zion’s 2018 Guide to Twitter
Blog Post
- January 2nd, 2018
Twitter is home to 330 million monthly active users, as of late 2017, who are tweeting approximately 6,000 tweets per second. As a leading social…
Zion & Zion’s 2018 Guide to Instagram
Blog Post
- January 2nd, 2018
Since Instagram launched in October 2010, it has amassed 800 million active monthly users according to Instagram’s about page. In this guide, we’ll tell you…
Zion & Zion’s 2018 Guide to Google+
Blog Post
- January 2nd, 2018
The latest numbers for Google+ show that there are approximately 395 million active members, with 34 million unique monthly visits. The Google+ network allows you…
The Ultimate Guide to Social Media Graphic Sizes & Dimensions
Blog Post
- January 2nd, 2018
Staying on top of all the current trends in the fast-paced social media world can be a daunting task. When it comes to social media…
How to Use Twitter Lists to Your Advantage
Blog Post
- December 19th, 2017
Twitter is part of my personal life and a big part of my job here at the agency. But, when you’re following hundreds of thousands…
3 Keys to Social Media Success
Blog Post
- October 31st, 2017
If you have a business, you should probably be on social media, especially if your business is B2C (business to consumer). After all, that’s likely…
2016 PR News Big 4 Social Media Summit Recap
Blog Post
- February 21st, 2017
PR News hosted a Visual Storytelling Boot Camp and Big 4 Social Media Summit in San Francisco, CA August 9th and 10th 2016. The core focus…
5 Things You’re Not Doing on LinkedIn (But Should Be)
Blog Post
- February 7th, 2017
When you click to edit your profile, you’ll see lots of potential sections you can add to your profile, most of which may not apply…
Is Anyone Listening? – 5 Reasons Why Your Social Media Posts Could Be Getting Lost in the Shuffle
Blog Post
- December 27th, 2016
You’ve spent a considerable amount of time, money and resources establishing your social media footprint. You have tens of thousands of fans/followers through several social…
Aligning the Customer Journey and Digital Media – What Media to Buy and When
Blog Post
- November 29th, 2016
The customer journey to purchase is a complex one; whether you believe the journey is a spider web, a loop, or a linear funnel, the…
Crisis Management in a Drama-Filled World
Blog Post
- September 13th, 2016
In today’s world, it seems as though we are always in crisis mode. From attacks on our national security and peaceful protests, to E. coli…
How to Use Snapchat for Business
Blog Post
- June 28th, 2016
Recently, Google provided insight into how one major concept is changing consumer behavior. The concept is known as micro-moments, and is considered to be the…
2015 7th Annual Employee Communications, PR and Social Media Summit Recap
Blog Post
- March 29th, 2016
At Zion & Zion, a major aspect of the culture is the focus on continual professional development. A key part of this is that ALL…
10 Must-Have Social Media Tools for Marketers
Blog Post
- February 16th, 2016
Once you have started an account for your brand on one or more of the major social media applications such as Facebook, Twitter, Instagram, Google+,…
The Ultimate Guide to Social Media Graphic Sizes and Dimensions
Blog Post
- December 1st, 2015
Staying on top of all of the current trends in the fast paced social media world can be a daunting task. When it comes to…
Google Analytics and Public Relations Measurement
Blog Post
- September 15th, 2015
One of the biggest areas of discussion in the world of public relations is measurement. While simplistic approaches still look at Advertising Value Equivalencies (AVEs),…
How to Handle a Social Media Crisis
Blog Post
- July 28th, 2015
Crisis. It’s a word that makes every business owner cringe, and in the realm of social media, there is no shortage of crises potential for…
PR Tools: Press Releases, Media Alerts, and Pitches
Blog Post
- July 7th, 2015
Public relations (PR) can sometimes sound like an ambiguous job title or industry. Many people confuse it with marketing or advertising and often don’t understand…
How to Leverage Analytics and Insights to Enhance Organic Social Media
Blog Post
- May 5th, 2015
One of the best ways to ensure that your online marketing strategies are successful is to use analytics. There are plenty of official and third-party…
5 Tips for a New PR Pro
Blog Post
- March 17th, 2015
You finally did it—you landed that Public Relations job you have been dreaming of. You can picture it now: walking into the office looking as…
How Students Can Optimize Their LinkedIn Profiles to Land a Job
Blog Post
- March 3rd, 2015
LinkedIn is the #1 social network for business professionals. This makes it the ideal social network to join for students who are looking to enter…
Zion & Zion’s 2015 Guide to Google Plus
Blog Post
- February 12th, 2015
The latest numbers for Google+ show that there are approximately four to six million people actively posting to Google+ as of…
Zion & Zion’s 2015 Guide to Instagram
Blog Post
- January 29th, 2015
Since Instagram launched in October, 2010, it has amassed 300 million active monthly users that are sharing an average of 70 million photos per day…
Zion & Zion’s 2015 Guide to Facebook
Blog Post
- January 21st, 2015
Facebook boasts approximately 1.35 billion monthly active users and 864 million daily active users. As the…
Zion & Zion’s 2015 Guide to Twitter
Blog Post
- January 13th, 2015
Twitter is home to 271 million monthly users who are tweeting approximately 500 million updates on a daily basis. One…
Zion & Zion’s 2015 Guide to Social Media Platforms
Blog Post
- January 9th, 2015
The social media landscape is ever-changing. 2014 in particular has seen many major changes to the top social media platforms, for better and for worse.
How to Create Social Media Personas
Blog Post
- November 18th, 2014
Social media is still in its infancy and many social media managers, whose backgrounds may be in something slightly different such as public relations, sales…
How to Drive Traffic to Your Website with Effective Marketing
Blog Post
- October 28th, 2014
You have spent the better part of the year building a new website and now you want people to find it and use it effectively. …
The Complete Guide to Google+
Blog Post
- October 9th, 2014
Now that Google+ is one of the largest social media sites in the world, our social media…
10 Best Practices for LinkedIn
Blog Post
- July 17th, 2014
LinkedIn is one of the oldest social media platforms out there, and most people have created an account for themselves…
How to Run a Social Media Contest
Blog Post
- July 3rd, 2014
Social media contests are one of the best ways to increase and improve your social media following. And as…
What is a Public Relations Agency?
Blog Post
- June 12th, 2014
While you have most likely heard of a public relations agency, or "PR Agency," as it is often…
What Happened to Your Organic Facebook Views?
Blog Post
- May 13th, 2014
The Social Media Team here at Zion & Zion has taken a look at the new Facebook…
Reputation Management Case Studies
Blog Post
- May 6th, 2014
Arizona’s recent bad press is a great tool to examine how to deal with negativity in the media when it comes to your own business.
What are Twitter’s New Profile Changes?
Blog Post
- April 24th, 2014
Over the past months our social media team has followed the rumors that Twitter has been…
How to Use Social Media for Events
Blog Post
- April 22nd, 2014
Events are a major undertaking for any company or organization and they offer a unique opportunity for exposure, both for the event and the entity…
How to Instagram for Business
Blog Post
- March 27th, 2014
Since its launch in October 2010, Instagram has grown into one of the most popular social media platforms to date, quickly…
How to Grow Your Email List Using Social Media
Blog Post
- February 18th, 2014
Connecting with your customers via social media is an excellent tool for building and creating relationships with your customers, but it can also be used…
