Category: PR & Social Media

9 Tips for Giving a Great Media Interview

Blog Post - May 1st, 2018

Being interviewed by the media is hard. However, as a spokesperson, your role is to promote your company’s mission, brand, products, and services to the …
Your Guide to Facebook Page Claiming, Merging, and Location Setup

Blog Post - April 17th, 2018

Having a clean and organized online presence makes things easier for both your customers and yourself. Cleaning up your Facebook presence will allow you to …
Zion & Zion’s 2018 Guide to Social Media Platforms

Blog Post - January 2nd, 2018

The social media landscape is ever-changing. As a leading social media agency, we strive to stay on top of all updates made to social media …
Zion & Zion’s 2018 Guide to Facebook

Blog Post - January 2nd, 2018

Facebook boasts approximately 2.07 billion monthly active users and 1.37 billion daily active users. As the third most trafficked website in the world, Facebook is …
Zion & Zion’s 2018 Guide to Twitter

Blog Post - January 2nd, 2018

Twitter is home to 330 million monthly active users, as of late 2017, who are tweeting approximately 6,000 tweets per second. As a leading social …
Zion & Zion’s 2018 Guide to Instagram

Blog Post - January 2nd, 2018

Since Instagram launched in October 2010, it has amassed 800 million active monthly users according to Instagram’s about page. In this guide, we’ll tell you …
Zion & Zion’s 2018 Guide to Google+

Blog Post - January 2nd, 2018

The latest numbers for Google+ show that there are approximately 395 million active members, with 34 million unique monthly visits. The Google+ network allows you …
The Ultimate Guide to Social Media Graphic Sizes & Dimensions

Blog Post - January 2nd, 2018

Staying on top of all the current trends in the fast-paced social media world can be a daunting task. When it comes to social media …
How to Use Twitter Lists to Your Advantage

Blog Post - December 19th, 2017

Twitter is part of my personal life and a big part of my job here at the agency. But, when you’re following hundreds of thousands …
3 Keys to Social Media Success

Blog Post - October 31st, 2017

If you have a business, you should probably be on social media, especially if your business is B2C (business to consumer). After all, that’s likely …
2016 PR News Big 4 Social Media Summit Recap

Blog Post - February 21st, 2017

PR News hosted a Visual Storytelling Boot Camp and Big 4 Social Media Summit in San Francisco, CA August 9th and 10th 2016. The core focus …
5 Things You’re Not Doing on LinkedIn (But Should Be)

Blog Post - February 7th, 2017

When you click to edit your profile, you’ll see lots of potential sections you can add to your profile, most of which may not apply …
Is Anyone Listening? – 5 Reasons Why Your Social Media Posts Could Be Getting Lost in the Shuffle

Blog Post - December 27th, 2016

You’ve spent a considerable amount of time, money and resources establishing your social media footprint. You have tens of thousands of fans/followers through several social …
Aligning the Customer Journey and Digital Media – What Media to Buy and When

Blog Post - November 29th, 2016

The customer journey to purchase is a complex one; whether you believe the journey is a spider web, a loop, or a linear funnel, the …
Crisis Management in a Drama-Filled World

Blog Post - September 13th, 2016

In today’s world, it seems as though we are always in crisis mode. From attacks on our national security and peaceful protests, to E. coli …
How to Use Snapchat for Business

Blog Post - June 28th, 2016

Recently, Google provided insight into how one major concept is changing consumer behavior. The concept is known as micro-moments, and is considered to be the …
2015 7th Annual Employee Communications, PR and Social Media Summit Recap

Blog Post - March 29th, 2016

At Zion & Zion, a major aspect of the culture is the focus on continual professional development. A key part of this is that ALL …
10 Must-Have Social Media Tools for Marketers

Blog Post - February 16th, 2016

Once you have started an account for your brand on one or more of the major social media applications such as Facebook, Twitter, Instagram, Google+, …
The Ultimate Guide to Social Media Graphic Sizes and Dimensions

Blog Post - December 1st, 2015

Staying on top of all of the current trends in the fast paced social media world can be a daunting task. When it comes to …
Google Analytics and Public Relations Measurement

Blog Post - September 15th, 2015

One of the biggest areas of discussion in the world of public relations is measurement. While simplistic approaches still look at Advertising Value Equivalencies (AVEs), …
How to Handle a Social Media Crisis

Blog Post - July 28th, 2015

Crisis. It’s a word that makes every business owner cringe, and in the realm of social media, there is no shortage of crises potential for …
PR Tools: Press Releases, Media Alerts, and Pitches

Blog Post - July 7th, 2015

Public relations (PR) can sometimes sound like an ambiguous job title or industry. Many people confuse it with marketing or advertising and often don’t understand …
How to Leverage Analytics and Insights to Enhance Organic Social Media

Blog Post - May 5th, 2015

One of the best ways to ensure that your online marketing strategies are successful is to use analytics. There are plenty of official and third-party …
5 Tips for a New PR Pro

Blog Post - March 17th, 2015

You finally did it—you landed that Public Relations job you have been dreaming of. You can picture it now: walking into the office looking as …
How Students Can Optimize Their LinkedIn Profiles to Land a Job

Blog Post - March 3rd, 2015

LinkedIn is the #1 social network for business professionals. This makes it the ideal social network to join for students who are looking to enter …
Zion & Zion’s 2015 Guide to Google Plus

Blog Post - February 12th, 2015

The latest numbers for Google+ show that there are approximately four to six million people actively posting to Google+ as of …
Zion & Zion’s 2015 Guide to Instagram

Blog Post - January 29th, 2015

Since Instagram launched in October, 2010, it has amassed 300 million active monthly users that are sharing an average of 70 million photos per day …
Zion & Zion’s 2015 Guide to Facebook

Blog Post - January 21st, 2015

Facebook boasts approximately 1.35 billion monthly active users and 864 million daily active users. As the …
Zion & Zion’s 2015 Guide to Twitter

Blog Post - January 13th, 2015

Twitter is home to 271 million monthly users who are tweeting approximately 500 million updates on a daily basis. One …
Zion & Zion’s 2015 Guide to Social Media Platforms

Blog Post - January 9th, 2015

The social media landscape is ever-changing. 2014 in particular has seen many major changes to the top social media platforms, for better and for worse.
How to Create Social Media Personas

Blog Post - November 18th, 2014

Social media is still in its infancy and many social media managers, whose backgrounds may be in something slightly different such as public relations, sales …
How to Drive Traffic to Your Website with Effective Marketing

Blog Post - October 28th, 2014

You have spent the better part of the year building a new website and now you want people to find it and use it effectively.  …
The Complete Guide to Google+

Blog Post - October 9th, 2014

Now that Google+ is one of the largest social media sites in the world, our social media …
10 Best Practices for LinkedIn

Blog Post - July 17th, 2014

LinkedIn is one of the oldest social media platforms out there, and most people have created an account for themselves …
How to Run a Social Media Contest

Blog Post - July 3rd, 2014

Social media contests are one of the best ways to increase and improve your social media following. And as …
What is a Public Relations Agency?

Blog Post - June 12th, 2014

While you have most likely heard of a public relations agency, or "PR Agency," as it is often …
What Happened to Your Organic Facebook Views?

Blog Post - May 13th, 2014

The Social Media Team here at Zion & Zion has taken a look at the new Facebook …
Reputation Management Case Studies

Blog Post - May 6th, 2014

Arizona’s recent bad press is a great tool to examine how to deal with negativity in the media when it comes to your own business.
What are Twitter’s New Profile Changes?

Blog Post - April 24th, 2014

Over the past months our social media team has followed the rumors that Twitter has been …
How to Use Social Media for Events

Blog Post - April 22nd, 2014

Events are a major undertaking for any company or organization and they offer a unique opportunity for exposure, both for the event and the entity …
How to Instagram for Business

Blog Post - March 27th, 2014

Since its launch in October 2010, Instagram has grown into one of the most popular social media platforms to date, quickly turning into …
How to Grow Your Email List Using Social Media

Blog Post - February 18th, 2014

Connecting with your customers via social media is an excellent tool for building and creating relationships with your customers, but it can also be used …