Category: Display & Search Engine Marketing

What Is Dayparting for Paid Search? And How Can You Use It?

Blog Post - November 13th, 2018

When it comes to running successful paid search campaigns, ensuring ads are shown only when you want them to is key, and dayparting is the…
Chasing the Silver Dollar: Marketing to Baby Boomers

Blog Post - June 12th, 2018

Today, the youngest Baby Boomer is 53 and the oldest is 72. This wide-spanning group has witnessed and shaped almost every major event of the…
2018 Google Partners Expert Training Day Conference Recap

Blog Post - April 24th, 2018

Unabashedly speaking, there have always been a lot of great perks behind Zion & Zion’s status as a Google Premier Partner. The most recent example…
2018 The Digiday Hot Topic: The Future of TV Conference Recap

Blog Post - April 3rd, 2018

Several of Zion & Zion media team attended a one-day conference in New York City that gathered representatives from the powerhouse players in the TV,…
Rise of Mobile Traffic: What it Means for Your Marketing Strategy

Blog Post - February 27th, 2018

According to Pew Research Center, roughly three-quarters of Americans own a smartphone. That’s about 77%. Here’s another stat for your noggin: 70% of Americans are…
5 Ways Machine Learning & AI Can Improve Your 2018 Paid Search Strategy

Blog Post - February 13th, 2018

The Google Home, Siri, Amazon’s Alexa, DeepMind’s AlphaGo, self-driving cars, the Nest, Netflix, your email, and your bank are just a few of many examples…
What Does “TV” Mean in 2018?

Blog Post - February 6th, 2018

You’re in bed watching NBC’s “This is Us” at 11pm on your phone. Are you watching TV? Or, maybe you’re sitting in your living room…
5 Reasons to Incorporate Digital Media in Your Advertising Mix

Blog Post - January 16th, 2018

Ask any non-marketer to explain advertising and chances are they’ll immediately mention one of the big three traditional advertising channels; television, radio, and billboards. These…
How SEO and PPC Work Together

Blog Post - December 5th, 2017

Let’s say your business has an active PPC campaign, spending thousands of dollars annually on a few keywords highly relevant in your industry. If your…
How to Report Paid Search to Clients

Blog Post - November 7th, 2017

One of the biggest aspects of paid search, and online marketing in general, is reporting. Paid search reports let clients know how their campaigns are…
2017 SMX Advanced Conference Recap

Blog Post - August 15th, 2017

SMX Advanced skips the basics and takes a deep dive into search marketing. It is extremely useful for experienced marketers who have been in the…
Traditional Media in a Digital World

Blog Post - July 11th, 2017

“Traditional media” refers to radio, television, print and out-of-home (i.e. billboards). While these four mediums are all very different, they have one thing in common:…
7 Mobile PPC Tactics for Hyper-Effective Paid Search Campaigns

Blog Post - May 23rd, 2017

Mobile advertising for PPC (pay-per-click) can be painful at times, as mobile campaigns frequently don’t convert at as high a rate as do desktop campaigns,…
What is Paid Search?

Blog Post - March 16th, 2017

Cost per click (CPC), pay per click (PPC), and search engine marketing (SEM) are some of the names that refer to paid search engine advertising. Paid…
What Is Display Ad Viewability, and Why Is It Important to Marketers?

Blog Post - May 3rd, 2016

Viewability has become a hot topic in the advertising industry over the past few years. But what exactly is viewability, and why is it a…
What is a Display Select Campaign?

Blog Post - April 5th, 2016

As one of the lead search marketers here at Zion & Zion, I’m plugged into many of the new features that Google is frequently testing…
What is Digital Marketing?

Blog Post - November 10th, 2015

Since its earliest days, marketing has been a practice that is constantly changing. The ways in which content is consumed on an individual level has…
9 Reasons You Should Use Bing Ads in Addition to Google

Blog Post - August 11th, 2015

Why Use Bing Ads in Addition to Google For those of you that are not familiar with Bing Ads, it is Microsoft and Yahoo’s alternative…
How to Get the Most from Your Facebook Advertising

Blog Post - June 30th, 2015

It would be easy for some to think that growing your Facebook fan base is a waste of time given that, on average, only…
How to Simplify Media Planning in a Multichannel World

Blog Post - April 21st, 2015

Planning how to spend your advertising dollars is one of the biggest challenges a retail or service-based business has, whether you are a small, local…
Put the ‘Pro’ in Programmatic Buying

Blog Post - December 30th, 2014

Programmatic buying can be a very effective form of advertising, but there is still a great deal of mystery about what happens behind the curtain.
The Importance of PPC Quality Score

Blog Post - September 11th, 2014

Many paid search (i.e. PPC) marketers wonder how they can improve the performance of their campaigns without having to…
What is Display Advertising?

Blog Post - July 8th, 2014

Display advertising, or as it’s more commonly paraphrased, “those annoying banners ads that follow me around online,” is a fairly complex landscape.  As seen in…
What is Paid Search?

Blog Post - June 17th, 2014

Cost per click (CPC), pay per click (PPC), and…
How to Advertise on YouTube

Blog Post - June 10th, 2014

With well over six billion worldwide users a month and nearly 800 million unique users, YouTube has quickly become the third…
Why Businesses Need Pay-Per-Click (PPC) Advertising

Blog Post - April 1st, 2014

Every day, over 1 billion searches are done on Google. In North America, the Google network reaches over 84% of internet users. Integrated within the…
Why You Should Use PPC Ad Extensions?

Blog Post - March 20th, 2014

Recently Google AdWords has given marketers new ad extensions that we can use to assist in our paid search marketing. Ad…