Category: Display & Search Engine Marketing

Chasing the Silver Dollar: Marketing to Baby Boomers

Blog Post - June 12th, 2018

Today, the youngest Baby Boomer is 53 and the oldest is 72. This wide-spanning group has witnessed and shaped almost every major event of the …
2018 Google Partners Expert Training Day Conference Recap

Blog Post - April 24th, 2018

Unabashedly speaking, there have always been a lot of great perks behind Zion & Zion’s status as a Google Premier Partner. The most recent example …
2018 The Digiday Hot Topic: The Future of TV Conference Recap

Blog Post - April 3rd, 2018

Several of Zion & Zion media team attended a one-day conference in New York City that gathered representatives from the powerhouse players in the TV, …
Rise of Mobile Traffic: What it Means for Your Marketing Strategy

Blog Post - February 27th, 2018

According to Pew Research Center, roughly three-quarters of Americans own a smartphone. That’s about 77%. Here’s another stat for your noggin: 70% of Americans are …
5 Ways Machine Learning & AI Can Improve Your 2018 Paid Search Strategy

Blog Post - February 13th, 2018

The Google Home, Siri, Amazon’s Alexa, DeepMind’s AlphaGo, self-driving cars, the Nest, Netflix, your email, and your bank are just a few of many examples …
What Does “TV” Mean in 2018?

Blog Post - February 6th, 2018

You’re in bed watching NBC’s “This is Us” at 11pm on your phone. Are you watching TV? Or, maybe you’re sitting in your living room …
5 Reasons to Incorporate Digital Media in Your Advertising Mix

Blog Post - January 16th, 2018

Ask any non-marketer to explain advertising and chances are they’ll immediately mention one of the big three traditional advertising channels; television, radio, and billboards. These …
How SEO and PPC Work Together

Blog Post - December 5th, 2017

Let’s say your business has an active PPC campaign, spending thousands of dollars annually on a few keywords highly relevant in your industry. If your …
How to Report Paid Search to Clients

Blog Post - November 7th, 2017

One of the biggest aspects of paid search, and online marketing in general, is reporting. Paid search reports let clients know how their campaigns are …
2017 SMX Advanced Conference Recap

Blog Post - August 15th, 2017

SMX Advanced skips the basics and takes a deep dive into search marketing. It is extremely useful for experienced marketers who have been in the …
Traditional Media in a Digital World

Blog Post - July 11th, 2017

“Traditional media” refers to radio, television, print and out-of-home (i.e. billboards). While these four mediums are all very different, they have one thing in common: …
7 Mobile PPC Tactics for Hyper-Effective Paid Search Campaigns

Blog Post - May 23rd, 2017

Mobile advertising for PPC (pay-per-click) can be painful at times, as mobile campaigns frequently don’t convert at as high a rate as do desktop campaigns, …
What is Paid Search?

Blog Post - March 16th, 2017

Cost per click (CPC), pay per click (PPC), and search engine marketing (SEM) are some of the names that refer to paid search engine advertising. Paid …
What Is Display Ad Viewability, and Why Is It Important to Marketers?

Blog Post - May 3rd, 2016

Viewability has become a hot topic in the advertising industry over the past few years. But what exactly is viewability, and why is it a …
What is a Display Select Campaign?

Blog Post - April 5th, 2016

As one of the lead search marketers here at Zion & Zion, I’m plugged into many of the new features that Google is frequently testing …
What is Digital Marketing?

Blog Post - November 10th, 2015

Since its earliest days, marketing has been a practice that is constantly changing. The ways in which content is consumed on an individual level has …
9 Reasons You Should Use Bing Ads in Addition to Google

Blog Post - August 11th, 2015

Why Use Bing Ads in Addition to Google For those of you that are not familiar with Bing Ads, it is Microsoft and Yahoo’s alternative …
How to Get the Most from Your Facebook Advertising

Blog Post - June 30th, 2015

It would be easy for some to think that growing your Facebook fan base is a waste of time given that, on average, only …
How to Simplify Media Planning in a Multichannel World

Blog Post - April 21st, 2015

Planning how to spend your advertising dollars is one of the biggest challenges a retail or service-based business has, whether you are a small, local …
Put the ‘Pro’ in Programmatic Buying

Blog Post - December 30th, 2014

Programmatic buying can be a very effective form of advertising, but there is still a great deal of mystery about what happens behind the curtain.
The Importance of PPC Quality Score

Blog Post - September 11th, 2014

Many paid search (i.e. PPC) marketers wonder how they can improve the performance of their campaigns without having to …
What is Display Advertising?

Blog Post - July 8th, 2014

Display advertising, or as it’s more commonly paraphrased, “those annoying banners ads that follow me around online,” is a fairly complex landscape.  As seen in …
What is Paid Search?

Blog Post - June 17th, 2014

Cost per click (CPC), pay per click (PPC), and …
How to Advertise on YouTube

Blog Post - June 10th, 2014

With well over six billion worldwide users a month and nearly 800 million unique users, YouTube has quickly become the third …
Why Businesses Need Pay-Per-Click (PPC) Advertising

Blog Post - April 1st, 2014

Every day, over 1 billion searches are done on Google. In North America, the Google network reaches over 84% of internet users. Integrated within the …
Why You Should Use PPC Ad Extensions?

Blog Post - March 20th, 2014

Recently Google AdWords has given marketers new ad extensions that we can use to assist in our paid search marketing. Ad …