Category: Search Engine Optimization

SEO & UX: How User Experience Principles Affect Your Success in Search Engine Optimization

Blog Post - October 2nd, 2018

My primary objective for SEO is to rank a website in organic search, so it’s impossible for me to overlook the influence UX is having…
What is Search Engine Optimization (SEO)?

Blog Post - August 7th, 2018

Search Engine Optimization, also known as SEO, is how a website can be improved or optimized so it ranks higher by search engines. By improving…
How SEO and PPC Work Together

Blog Post - December 5th, 2017

Let’s say your business has an active PPC campaign, spending thousands of dollars annually on a few keywords highly relevant in your industry. If your…
The 2017 Guide to SEO

Blog Post - August 22nd, 2017

Search engine optimization, more commonly known as SEO, is the process of making improvements to your website to make it more easily discoverable by search…
2016 Pubcon Conference Recap

Blog Post - February 28th, 2017

All my previous experiences with Las Vegas could generally be summarized as standing around a craps table, losing money among friends. It turns out you…
How SEO Evolved into Content Marketing

Blog Post - August 23rd, 2016

Maybe you’ve heard the expression “SEO is dead.” There’s actually some truth to that. The rules have changed. Modern search engine optimization has radically evolved,…
What is Digital Marketing?

Blog Post - November 10th, 2015

Since its earliest days, marketing has been a practice that is constantly changing. The ways in which content is consumed on an individual level has…
Google Analytics: Best Practices

Blog Post - August 13th, 2015

Google Analytics is an amazing tool that helps SEOs, Marketers, Business Owners and companies as a whole understand how people are…
How To Rank Higher Than YouTube

Blog Post - April 14th, 2015

Lots of companies debate whether or not to host their videos with YouTube as opposed to embedding them on their own site. Their fear is…
2015 Digital Summit Conference Recap

Blog Post - March 24th, 2015

Digital Summit Phoenix focuses on educating marketing professionals on premier digital marketing strategies by bringing together experts from a variety of…
How To Perform An SEO Audit

Blog Post - January 5th, 2015

Here at Zion & Zion, I perform site audits for all of our prospective interactive clients. In doing these, I have refined the search engine…
How to Optimize Your Website for Local Search

Blog Post - November 14th, 2014

Many businesses and websites often target users in a particular region or regions. For these companies, the search results for specific areas can drive substantial…
2014 SMX Conference Recap

Blog Post - June 26th, 2014

SMX Advanced is an advanced search conference for those interested in all aspects of Internet Marketing. It is located…
How to Create a Custom Report in Google Analytics

Blog Post - June 24th, 2014

While Google Analytics comes with a myriad of built in reports, sometimes you just need something different. That may be because you need a more…