Category: Search Engine Optimization

How SEO and PPC Work Together

Blog Post - December 5th, 2017

Let’s say your business has an active PPC campaign, spending thousands of dollars annually on a few keywords highly relevant in your industry. If your …
The 2017 Guide to SEO

Blog Post - August 22nd, 2017

Search engine optimization, more commonly known as SEO, is the process of making improvements to your website to make it more easily discoverable by search …
2016 Pubcon Conference Recap

Blog Post - February 28th, 2017

All my previous experiences with Las Vegas could generally be summarized as standing around a craps table, losing money among friends. It turns out you …
How SEO Evolved into Content Marketing

Blog Post - August 23rd, 2016

Maybe you’ve heard the expression “SEO is dead.” There’s actually some truth to that. The rules have changed. Modern search engine optimization has radically evolved, …
What is Digital Marketing?

Blog Post - November 10th, 2015

Since its earliest days, marketing has been a practice that is constantly changing. The ways in which content is consumed on an individual level has …
Google Analytics: Best Practices

Blog Post - August 13th, 2015

Google Analytics is an amazing tool that helps SEOs, Marketers, Business Owners and companies as a whole understand how people are …
How To Rank Higher Than YouTube

Blog Post - April 14th, 2015

Lots of companies debate whether or not to host their videos with YouTube as opposed to embedding them on their own site. Their fear is …
2015 Digital Summit Conference Recap

Blog Post - March 24th, 2015

Digital Summit Phoenix focuses on educating marketing professionals on premier digital marketing strategies by bringing together experts from a variety of …
How To Perform An SEO Audit

Blog Post - January 5th, 2015

Here at Zion & Zion, I perform site audits for all of our prospective interactive clients. In doing these, I have refined the search engine …
How to Optimize Your Website for Local Search

Blog Post - November 14th, 2014

Many businesses and websites often target users in a particular region or regions. For these companies, the search results for specific areas can drive substantial …
What is Search Engine Optimization (SEO)?

Blog Post - August 28th, 2014

Search Engine Optimization, also known as SEO, is how a website can be improved or optimized so it ranks higher by search engines. By improving …
2014 SMX Conference Recap

Blog Post - June 26th, 2014

SMX Advanced is an advanced search conference for those interested in all aspects of Internet Marketing. It is located …
How to Create a Custom Report in Google Analytics

Blog Post - June 24th, 2014

While Google Analytics comes with a myriad of built in reports, sometimes you just need something different. That may be because you need a more …