Category: User Experience

Aligning User Experience with Business Strategy

Blog Post - September 15th, 2020

We live in a world where customers and their experience interacting with your business is becoming more and more of a priority. Of course, business…
What is Service Blueprinting?

Blog Post - September 1st, 2020

While a customer journey captures the customer’s experience across various touch points, a service blueprint encompasses the full-service delivery process and how it directly contributes…
What is UX Motion Design and Why Does it Matter?

Blog Post - August 4th, 2020

In its infancy, motion design was known for being purely aesthetic and enjoyable to watch. But, as the digital world has developed, so has motion…
How to Create a Customer Journey Map

Blog Post - July 7th, 2020

At first glance, a customer’s journey may seem pretty simple. You offer an item and a customer buys it. Right? Well, maybe not. If a…
3 Human Computer Interaction Principles to Apply to UX

Blog Post - June 29th, 2020

As user experience (UX) practitioners, we use studies and principles from psychology, social psychology, and human computer interaction to help understand why users think and…
5 Simple Steps to Building the UX for a Pricing Table

Blog Post - February 11th, 2020

Pricing tables on websites are an efficient way to communicate service or product offerings, their price tag, and key features. Sounds simple, right? The tricky…
Tools for User Experience Testing & Design

Blog Post - January 27th, 2020

User experience strategy has become vital to the success of web development over the years. Today, there are hundreds of tools out there to assist with…
Meaningful Movement in UX Design

Blog Post - January 24th, 2020

Movement in design can greatly improve the user's overall experience, when the design of the animation/movement is done well and for the right reasons. Remember…
How to Use Google Analytics for UX (User Experience) Research

Blog Post - January 17th, 2020

User experience. It’s the key to making a successful and easy-to-use website. Without a proper UX in place, your website, while it may look…
The Importance of Content in User Experience (UX)

Blog Post - January 7th, 2020

Relying solely on wireframes and design elements to create a great user experience (UX) simply won’t cut it—but why not? Because an easy to…
7 Critical User Experience Research Tools and How to Use Them

Blog Post - December 16th, 2019

User research tools aren’t just cool and impressive ways to show off your knowledge to clients (although they can be). User research tools are critical.
6 Poor, Yet Common, Human Interaction Experiences on the Web

Blog Post - December 16th, 2019

As a UX/IA strategist, it’s my job to understand and execute a well-crafted user experience for both websites and mobile devices. Part of this job…
Design Tips to Improve User Experience

Blog Post - December 9th, 2019

As interactive designers, it’s crucial to consider new ways in which we pursue website design. Diving deep into our digital design, it’s important to keep…
Brand Tone and User Experience (UX)

Blog Post - December 6th, 2019

The ways in which a brand embodies a certain look and feel happens through defining the brand’s personality traits and their voice, while also taking…
Applying Cialdini’s 6 Principles of Influence to UX

Blog Post - December 6th, 2019

Robert Cialdini is a renowned social psychologist who is particularly well known for his research on persuasion and influence. He is the author of numerous,…
Why User Experience (UX) Benchmarking is Important

Blog Post - December 2nd, 2019

Think back to when you were a kid, and you would stand with your back to the wall to measure how much you’ve grown. You’d…
UX Writing: What You Need To Know

Blog Post - November 12th, 2019

It’s no surprise users depend on copy to interact and navigate through the digital world. Whether it’s writing product descriptions or choosing the correct label…
12 Ways to Make Sure You Run a Successful User Test

Blog Post - October 15th, 2019

Conducting a user test may seem simple at first—you ask a few questions and observe the participant, right? Not quite. As user experience strategists and…
How to Apply Conventions and Standards to Information Architecture

Blog Post - September 25th, 2019

Information architecture, or IA, is used to create the structure of a website or mobile application. In a perfect world, the IA of your website…
Omni-Channel Customer Experience: Taking UX Beyond the Web

Blog Post - September 24th, 2019

The term user experience was coined by Don Norman based on digital interactions—check out our What is User Experience article if you’re interested in a…
The Influence of Mobile on Desktop

Blog Post - September 5th, 2019

With mobile traffic exceeding desktop traffic, the web is becoming a cross-device medium and mobile patterns and practices have bled onto desktop. Five years ago…
Applying User Experience Best Practices to Generate Better Landing Pages

Blog Post - July 2nd, 2019

Do you know the last time your landing pages were tested? You know, the pages people see after they click an ad, the pages responsible…
7 Considerations For Web Form Usability

Blog Post - May 14th, 2019

Well-designed forms are just one of the many aspects of your website that contribute to an overall great user experience. However, their importance should rank…
Mobile UX Design Principles: The Dos and The Don’ts

Blog Post - May 7th, 2019

If you’re a UX designer or in the marketing industry, it should be no surprise that mobile usage is on the rise. Gone are the…
UX Meets Email: Persuasion Principle 6 of 6

Blog Post - March 21st, 2019

The last principle we’re covering within our series on user experience and email design is scarcity. When implemented correctly, scarcity can be extremely persuasive in…
UX Meets Email: Persuasion Principle 5 of 6

Blog Post - March 20th, 2019

The next social psychology principle we’ll focus on with respect to its application to email marketing is the principle of authority. The principle of authority…
UX Meets Email: Persuasion Principle 4 of 6

Blog Post - March 19th, 2019

Next in line within our series of articles on email marketing is the principle of liking. Liking, a social psychological tool, says that users are…
UX Meets Email: Persuasion Principle 3 of 6

Blog Post - March 19th, 2019

The next principle we’ll focus on within our series on email design is the principle of social proof. Social proof, a powerful social psychological tool,…
UX Meets Email: Persuasion Principle 2 of 6

Blog Post - March 18th, 2019

Next up at bat in our series on applying persuasion principles to email marketing and design is the powerful duo, commitment and consistency, which happens…
UX Meets Email: Persuasion Principle 1 of 6

Blog Post - March 17th, 2019

Between the millions of resources and articles and our company’s own expertise and knowledge, we’ve identified a specific set of six persuasion principles that we…
SEO & UX: How User Experience Principles Affect Your Success in Search Engine Optimization

Blog Post - October 2nd, 2018

My primary objective for SEO is to rank a website in organic search, so it’s impossible for me to overlook the influence UX is having…
How to Conduct Empathy Interviews

Blog Post - May 15th, 2018

Empathy interviews are the foundation of Design Thinking, practiced by forward thinking organizations and taught at leading institutions such as the Stanford d.School. Empathy interviews…
User Perception and Memory: How to Leverage it in Your Site’s Design

Blog Post - April 10th, 2018

How the human mind works is interesting. The mechanics of how different people intake sensory information is the same from a scientific standpoint, but what…
6 UX Myths That Need to Die

Blog Post - May 16th, 2017

User experience (UX) is the experience a person has when interacting with any touch point of a brand. For this article, I’ll be talking primarily…
What is Information Architecture?

Blog Post - October 20th, 2015

Information Architecture (IA) has been around for almost as long as the internet has been around. While it may not have had a name quite…
2015 Nielsen Norman Group Usability Week Recap & Review

Blog Post - July 21st, 2015

With our CEO Aric Zion, two members of the Zion & Zion UX (user experience) team, and a Zion & Zion art director in tow,…
The Difference Between UX & IA

Blog Post - April 7th, 2015

User experience (UX) and information architecture (IA) are two areas of expertise that are truly crucial to successful website development. However, people tend to be…
What is User Experience (UX)?

Blog Post - August 26th, 2014

User experience is a term that is thrown around a lot in the world of design.  The term can be used in product design, interior…
2014 UX Mobile Immersion Conference Recap

Blog Post - April 15th, 2014

Let me first start by saying the UX Mobile Immersion Conference (@UX_Im)…