Category: Video & Photo

How to Produce a Successful TV Commercial Shoot

Blog Post - August 8th, 2017

Producing your first TV commercial may seem like a daunting task. While many people think about the creative aspects involved, there are a lot of…
Basic 3D Modeling Tools, Tips and More

Blog Post - April 25th, 2017

The world of 3D design and modeling can seem confusing and challenging at first, especially because there are so many options for 3D software packages…
The Web Designer’s Guide to Formatting Images

Blog Post - November 1st, 2016

When you are designing a website, images, whether graphics or photography, have a huge impact on the user experience. They can also be the deciding…
Mastering Motion Graphics and Visual Effects (VFX) Lingo

Blog Post - February 9th, 2016

Nearly every industry has its own unique set of terms and lingo that allow others in the industry to communicate in an easy and seamless…
Custom Photography vs. Stock Photography

Blog Post - October 27th, 2015

Everyone knows first impressions are very important, and in today’s online world, professional custom photography speaks volumes over generic stock photos. It’s true that hiring…
Integrated Marketing Agency: What does it really mean?

Blog Post - July 29th, 2015

In our industry, pretty much every “full-service” agency claims to be an “integrated ad agency” or an “integrated marketing agency.” You’ll notice that I put…
How To Rank Higher Than YouTube

Blog Post - April 14th, 2015

Lots of companies debate whether or not to host their videos with YouTube as opposed to embedding them on their own site. Their fear is…
The Basics of Video Compression

Blog Post - December 9th, 2014

As I do a lot of video editing and 3D animation here at Zion & Zion for applications that range from social media video to…
How to Photograph an Event

Blog Post - December 2nd, 2014

Successfully photographing an event is something many advertising agencies and photographers need to do for their clients. The difference between shooting an event and shooting…
How to Create a Make-Shift Studio

Blog Post - August 12th, 2014

When working on a small budget, an in-home or in-office photo studio is the way to go. Whether you’re a designer or creative at an…
How to Rig a Character in After Effects

Blog Post - July 31st, 2014

Originally, Adobe After Effects was not designed for animating characters.  Usually those tools are found in programs like…
2014 NAB Show Conference Recap

Blog Post - April 29th, 2014

NAB show (National Association of Broadcasters) is an annual trade show/conference that takes place in Las Vegas, Nevada…
How to Attract New Audiences with Video

Blog Post - March 11th, 2014

Have you ever wondered how so many businesses are attracting new audiences? Creative video content is how. Creating unique and engaging video content using motion…