Category: Video & Photo

How to Produce a Successful TV Commercial Shoot

Blog Post - August 8th, 2017

Producing your first TV commercial may seem like a daunting task. While many people think about the creative aspects involved, there are a lot of …
Basic 3D Modeling Tools, Tips and More

Blog Post - April 25th, 2017

The world of 3D design and modeling can seem confusing and challenging at first, especially because there are so many options for 3D software packages …
The Web Designer’s Guide to Formatting Images

Blog Post - November 1st, 2016

When you are designing a website, images, whether graphics or photography, have a huge impact on the user experience. They can also be the deciding …
Mastering Motion Graphics and Visual Effects (VFX) Lingo

Blog Post - February 9th, 2016

Nearly every industry has its own unique set of terms and lingo that allow others in the industry to communicate in an easy and seamless …
Custom Photography vs. Stock Photography

Blog Post - October 27th, 2015

Everyone knows first impressions are very important, and in today’s online world, professional custom photography speaks volumes over generic stock photos. It’s true that hiring …
Integrated Marketing Agency: What does it really mean?

Blog Post - July 29th, 2015

In our industry, pretty much every “full-service” agency claims to be an “integrated ad agency” or an “integrated marketing agency.” You’ll notice that I put …
How To Rank Higher Than YouTube

Blog Post - April 14th, 2015

Lots of companies debate whether or not to host their videos with YouTube as opposed to embedding them on their own site. Their fear is …
The Basics of Video Compression

Blog Post - December 9th, 2014

As I do a lot of video editing and 3D animation here at Zion & Zion for applications that range from social media video to …
How to Photograph an Event

Blog Post - December 2nd, 2014

Successfully photographing an event is something many advertising agencies and photographers need to do for their clients. The difference between shooting an event and shooting …
How to Create a Make-Shift Studio

Blog Post - August 12th, 2014

When working on a small budget, an in-home or in-office photo studio is the way to go. Whether you’re a designer or creative at an …
How to Rig a Character in After Effects

Blog Post - July 31st, 2014

Originally, Adobe After Effects was not designed for animating characters.  Usually those tools are found in programs like …
2014 NAB Show Conference Recap

Blog Post - April 29th, 2014

NAB show (National Association of Broadcasters) is an annual trade show/conference that takes place in Las Vegas, Nevada …
How to Attract New Audiences with Video

Blog Post - March 11th, 2014

Have you ever wondered how so many businesses are attracting new audiences? Creative video content is how. Creating unique and engaging video content using motion …