Super-short-format content videos should also be super simple to digest and comprehend, but that doesn’t mean they have to be boring! Yes, some ads can…
How Close is Addressable Television?
Blog Post
- December 10th, 2019
On June 12, 2009, the FCC enforced the switch to “digital transmission only”…
Digital Video As It Stands Right Now
Blog Post
- August 20th, 2019
Back in 2018, Zion & Zion published an article called, “What Does TV Mean in 2018?” where I discussed the changing landscape of consumer…
3 Steps to Make Your Food Photography Come to Life
Blog Post
- August 6th, 2019
Do you ever come across a beautiful image of an exquisitely composed plate of food, on social media or in an advertisement, and wonder how…
Virtual vs. Augmented Reality: What’s the Difference?
Blog Post
- July 9th, 2019
What is virtual reality? What is augmented reality? And, what is in store for the future in regard to both of these? Let’s start by…
Snackable Short-Form Video Content
Blog Post
- June 25th, 2019
We’ve all heard the phrase “Millennials have no attention span!” but is it true? Not quite. Millennials have an attention span of roughly…
How to Produce a Successful TV Commercial Shoot
Blog Post
- August 8th, 2017
Producing your first TV commercial may seem like a daunting task. While many people think about the creative aspects involved, there are a lot of…
Basic 3D Modeling Tools, Tips and More
Blog Post
- April 25th, 2017
The world of 3D design and modeling can seem confusing and challenging at first, especially because there are so many options for 3D software packages…
The Web Designer’s Guide to Formatting Images
Blog Post
- November 1st, 2016
When you are designing a website, images, whether graphics or photography, have a huge impact on the user experience. They can also be the deciding…
Mastering Motion Graphics and Visual Effects (VFX) Lingo
Blog Post
- February 9th, 2016
Nearly every industry has its own unique set of terms and lingo that allow others in the industry to communicate in an easy and seamless…
Custom Photography vs. Stock Photography
Blog Post
- October 27th, 2015
Everyone knows first impressions are very important, and in today’s online world, professional custom photography speaks volumes over generic stock photos. It’s true that hiring…
Integrated Marketing Agency: What does it really mean?
Blog Post
- July 29th, 2015
In our industry, pretty much every “full-service” agency claims to be an “integrated ad agency” or an “integrated marketing agency.” You’ll notice that I put…
How To Rank Higher Than YouTube
Blog Post
- April 14th, 2015
Lots of companies debate whether or not to host their videos with YouTube as opposed to embedding them on their own site. Their fear is…
The Basics of Video Compression
Blog Post
- December 9th, 2014
As I do a lot of video editing and 3D animation here at Zion & Zion for applications that range from social media video to…
How to Photograph an Event
Blog Post
- December 2nd, 2014
Successfully photographing an event is something many advertising agencies and photographers need to do for their clients. The difference between shooting an event and shooting…
How to Create a Make-Shift Studio
Blog Post
- August 12th, 2014
When working on a small budget, an in-home or in-office photo studio is the way to go. Whether you’re a designer or creative at an…
How to Rig a Character in After Effects
Blog Post
- July 31st, 2014
Originally, Adobe After Effects was not designed for animating characters. Usually those tools are found in programs like…
2014 NAB Show Conference Recap
Blog Post
- April 29th, 2014
NAB show (National Association of Broadcasters) is an annual trade show/conference that takes place in Las Vegas, Nevada…
How to Attract New Audiences with Video
Blog Post
- March 11th, 2014
Have you ever wondered how so many businesses are attracting new audiences? Creative video content is how. Creating unique and engaging video content using motion…
