What We Provided
  • Branding
  • Creative
  • Media
  • CRM
  • Email Marketing
  • Web Development
  • Online Marketing
  • Public Relations
  • Advertising
  • Social Media
  • Strategy
  • Video Production
  • Market Research
  • SEO

Discount Cab

The Client

The country’s leading provider of hybrid taxi transportation.

The Challenge

As competing providers continue to introduce hybrid vehicles into their respective fleets, how can Discount Cab maintain differentiation and extend its leadership?

The Result

Zion & Zion identified Discount Cab’s true core competencies, including key differentiating technologies and operating procedures. Zion & Zion then translated those into key messages and rebuilt the company’s brand using the new messaging of “Safe, Clean & Green” as the foundation. A new website was launched, including online booking and an accompanying mobile app; new content was developed along with social media and an email marketing strategy; and a comprehensive ad campaign was launched which included outdoor, TV, print and online. Post-campaign results include not only expansion into multiple states, but significant increases in top of mind awareness (TOMA) and unaided brand preference, and setting the U.S. record for most trips in a single city in a single day—at 17,047.
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