Goodwill Halloween Campaign
Goodwill of Central Arizona is the largest Goodwill organization in the country. The client operates 66 retail stores, 76 donation centers, 3 furniture stores, and 19 career centers and has revenues nearing $150 million.
As Goodwill's traditional and digital agency, we have responsibility for the development of all of the client's media campaigns, including Halloween, Goodwill's peak revenue season.
Zion & Zion developed a fully integrated, award-winning campaign across broadcast, digital media, outdoor, email, and social media that increased year-over-year October sales by 15% and year-over-year Halloween sales by 34%.