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What We Provided
  • Creative
  • Online Marketing
  • Advertising
  • Strategy

Goodwill Halloween Campaign


The Client

Goodwill of Central Arizona is the largest Goodwill organization in the country. The client operates 66 retail stores, 76 donation centers, 3 furniture stores, and 19 career centers and has revenues nearing $150 million.

The Challenge

As Goodwill's traditional and digital agency, we have responsibility for the development of all of the client's media campaigns, including Halloween, Goodwill's peak revenue season.

The Result

Zion & Zion developed a fully integrated, award-winning campaign across broadcast, digital media, outdoor, email, and social media that increased year-over-year October sales by 15% and year-over-year Halloween sales by 34%.
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