Primp and Blow
Primp and Blow is a national, upscale blow dry bar franchise concept that also provides a suite of full face makeup services.
Build a brand that can compete on a national level with other emerging blow dry bar franchise models.
Zion & Zion performed focus group and other primary research to uncover the core value that blow dry bar customers seek. This resulted in us proposing and developing the concept of "Primp and Blow: Confidence to Go." To support the concept, we developed a revised logo, new website, advertising campaign, email marketing campaigns, and franchisee marketing guide. Primp and Blow now has franchisees in four states and continues to grow.