Primp-and-Blow-1-Website
Primp-and-Blow-4-Logo
Primp-and-Blow-3-Ads
Primp-and-Blow-2-Ads
What We Provided
  • Branding
  • Creative
  • Email Marketing
  • Web Development
  • Advertising
  • Strategy
  • Market Research

Primp and Blow


The Client

Primp and Blow is a national, upscale blow dry bar franchise concept that also provides a suite of full face makeup services.

The Challenge

Build a brand that can compete on a national level with other emerging blow dry bar franchise models.

The Result

Zion & Zion performed focus group and other primary research to uncover the core value that blow dry bar customers seek. This resulted in us proposing and developing the concept of "Primp and Blow: Confidence to Go." To support the concept, we developed a revised logo, new website, advertising campaign, email marketing campaigns, and franchisee marketing guide. Primp and Blow now has franchisees in four states and continues to grow.
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