Content Marketing & SEO
You want to be found online. It’s as simple as that. And Zion & Zion’s talented team of SEO and content specialists can make that a reality through:
- Content Marketing
- Search Engine Optimization (SEO)
- CRM Process Flow & Integration
The realm of online visibility absolutely includes traditional SEO, but with every passing day, it is becoming more and more about quality content. That’s where Zion & Zion’s team of specialists does what no other agency can. Instead of simply outsourcing your content development to some outside entity that doesn’t understand your business, our in-house team educates themselves as to the particulars that will make your business and associated content stand out. And we don’t stop there. Our video production team can craft high quality video that will be found in search engines, and our content and design teams can create compelling infographics that will be found by those searching online. In the end, all roads will lead to your site.
The goal of content marketing is quite straight forward—to form or strengthen an attachment between a potential or existing customer and a company, brand, its services and/or products. Content marketing is “how” such an attachment can be formed. The attachment can be high up in the purchase funnel focused on creating awareness; or near the bottom of the funnel focused on creating loyalty and advocacy and increasing repurchase intent. Many in the industry only focus on customer attraction and acquisition, but content marketing should ideally be used throughout the entire customer life cycle. Excellence in content marketing requires a balancing of goals that are often conflicting, as goals related to SEO, reinforcing the meaning of a brand and driving user engagement often required different content tactics. Successful content marketing also requires a true integration of a variety of functional areas, including copywriting, graphic design, infographic production, video development, SEO, analytics, social media, and expertise in CRM/inbound systems and marketing automation platforms. Zion & Zion’s flat organization, collaborative culture, and provision of all related services in-house facilitates development of superior, well developed content marketing initiatives for our clients. Isn’t it time you were content with your content?
Search Engine Optimization (SEO)
All of the web sites Zion & Zion designs are built to follow Search Engine Optimization (SEO) best practices. From site structure to meta data, every aspect of our websites are well thought out and tweaked so the content has the ability to rank as high as possible. Whether needing to rank well for local, national or global search terms, we start with keyword research and then create a content strategy tailored to facilitate achievement of our clients’ goals and target the key terms that will provide the most value to our clients’ businesses. After content is in place, we constantly monitor the traffic and rankings and look for improvements and additional relevant sources of traffic. By utilizing the best tools and staying on the cutting edge of the SEO field, we provide superior SEO strategies, insights and results for all of the clients we work with. No need to be lost, when it comes to being found. Online that is.
CRM Process Flow & Integration
When it comes to inbound marketing and designing customer relationship management process flow with respect to marketing and sales, Zion & Zion has a wealth of experience. We’ve implemented processes and campaign content for a wide range of systems including: Siebel, Infusionsoft, Salesforce, HubSpot, Marketo, and many others. Landing page design and testing, blog development, article and video development, lead nurturing, sales tools, email marketing, social media, etc. are all parts of a comprehensive, well thought out strategy and successful implementation. At the core of the Zion & Zion process is persona development. Zion & Zion handles all of these areas in-house and has dedicated experts trained in each aspect of successful CRM implementation. Now let’s go manage those customer relationships of yours the way they were meant to be managed.