Web Development & Analytics
Everyone wants an amazing website. And why not, your business demands it. We’ve got you covered.
- User Experience (UX) Design
- Information Architecture (IA)
- Responsive Design
- Interactive Design
- Back-End Development
- User Testing
- Advanced Web Analytics
Be it for brand image, lead generation or e-commerce, building an effective website is something that our team of user experience designers, content experts, and front and back-end developers specialize in. Our goal is to ensure that the website that gets built is the “right” website for your business—one that generates results and that can evolve as your business grows.
User Experience (UX) Design
User experience (UX) design, as it relates to web design, is all about quality of user engagement. User engagement quality depends upon a variety of physical, intellectual, and emotional factors, including a website’s usefulness to users, its attractiveness, the uniqueness and organization of its content, and the technology it incorporates. It’s also important to note that users of a public facing website not only include existing and potential customers, but also administrators of that site, which is highly relevant to the UX design of the site’s content management system (CMS). Zion & Zion employs experienced specialists in UX design who ensure adherence to our exhaustive, proprietary UX design process which includes the implementation of heat maps, user testing, user flow analysis, micro-conversion point analysis and integration of both content and technology strategies. The Zion & Zion UX design team ensures an appropriate balance of both external user needs and internal user-administrator needs, as well as a balance of the often competing tactics used in the pursuit of brand experience goals vs. SEO goals vs. user engagement goals. Reach out to us, and experience just how our experience can help your user experience.
Information Architecture (IA)
Information architecture (IA) is really a subset of UX, although many incorrectly treat them as the same thing. While UX is about the quality of overall user engagement on a website, IA is explicitly about the organization and structure of content on a website. When it comes to IA, Zion & Zion’ s expertise extends not only to the basics of site structure, navigation, site-mapping, and wireframing, but also to resolving the conflicting tactics driven by the differing goals of SEO-driven information architecture, brand-driven information architecture and user-needs-driven information architecture. If we architect it, they will come–and they’ll stay a while.
Every site Zion & Zion now builds uses responsive design, no exceptions. That means that every site we build is, at a minimum, smartphone, mini-tablet, and tablet friendly and that it ensures user experience consistency, ease of maintenance, meeting Google’s preference (from an SEO perspective) for sites that use responsive design, and accommodation of portal size and device evolution. Responsive design takes different training and skills than traditional web design. Most importantly, exceptional responsive design takes a different design process and organization structure to achieve. The industry often speaks of having the “same” experience on all portal sizes as being a goal of responsive design, however, it is important to note that the user experience is never the same on different portal sizes, by definition, as different portal sizes place parameters and constraints on design. The real goal is to ensure “perceived consistency” and not “sameness.” Zion & Zion uses a spiral design process ensuring collaboration of the client, UX designers, IAs, interactive designers, content strategists and developers early in the process and throughout the process to achieve optimal results. We’re pretty responsive when it comes to responsive.
From WordPress and Magento to PHP, Python, and Ruby on Rails, the Zion & Zion team is well versed in back-end development technologies and processes. At Zion & Zion, all development is done in-house, no outsourcing, period. Code can now be your friend–yeah, seriously.
Nothing provides insight into how to improve website usability and conversion like user testing. The team at Zion & Zion includes several professionals that are well versed not only in constructing and administering user testing but in distilling the data and video playbacks into strategy that can drive the evolution of an existing site or the development of a new one. Let’s get to know your users. We promise they don’t bite.
Advanced Web Analytics
Even when website development is driven by people with the right training, a given website is just one possible answer to a wide range of user and stakeholder concerns and needs, as well as competing marketing and design philosophies. In short, a website is a judgment call. That’s where Zion & Zion’s expertise in advanced web analytics comes in. 25 of Zion & Zion’s team members hold Google Analytics Individual Qualifications. Our web analytics team is qualified to deploy advanced web analytics implementations that include tag management, heat mapping, custom analytics integration, and the marrying of online and offline data. That, plus a wealth of hands-on experience, means that we’re well versed in guiding the evolution and effectiveness of our clients’ websites. Ready to be guided?