AZADI Fine Rugs Selects Zion & Zion as Agency of Record
TEMPE, Ariz. – March 15, 2012 – AZADI Fine Rugs, one of the country’s most trusted sources for high-quality rugs, has selected leading Phoenix advertising, public relations, social media, marketing and interactive firm Zion & Zion as its agency of record. Zion & Zion will work with the company on defining and building the AZADI luxury brand, including everything from web to advertising to public relations.
“We have enjoyed great success through the years with our simple word-of-mouth marketing because we believe in providing the ultimate in customer service,” stated AZADI Owner David Neishabori. “We want to expand on that success by evolving our brand, and we believe that Zion & Zion is the firm to help us. We based our decision on the fact that Zion & Zion has a proven track record of business success both for itself and its clients, and has helped those clients to grow even through difficult economic times.”
Zion & Zion CEO Aric Zion (@ariczion) commented, “AZADI is a name synonymous with quality and service across the country, and, in particular, in Arizona, Hawaii and Colorado where the company conducts business. We are excited to partner with a client that values relationships as much as we do. Our initial work will be focused on clarifying and strengthening AZADI’s story and positioning and will then move on to revised branding and, collaterals, and then to AZADI’s web presence and PR.”
About AZADI Fine Rugs
AZADI Fine Rugs, headquartered in Scottsdale, Ariz. is one of the most trusted and respected resources in the design industry. Started by the Neishabori family in Persia more than two centuries ago, David brought the knowledge and tradition to United States when he founded the company. Specializing in antique rugs, transitional/Spanish, elegant/Tuscan and contemporary/modern rugs, AZADI is also known for its stellar “Seven-Star Service.” AZADI has galleries in Scottsdale and Sedona, Ariz.; Telluride, Colo.; and consultants in Kona, Hawaii. www.azadifinerugs.com