TEMPE, Ariz. – March 27, 2012 – Zion & Zion today announces the addition of another senior advertising/media industry professional to its team. Zion & Zion has hired Bridgette Zellmann as media director to lead the firm’s growing business in the areas of media research, planning and buying. Bridgette is the most recent of several senior new hires in 2012 adding to the capabilities of the Phoenix, Arizona based advertising agency and public relations firm. Bridgette’s background includes work on accounts such as: Circle K, The Phoenix Suns, Phoenix International Raceway, Bashas’ and Massage Envy.

With approximately 20 years of media research, planning and buying experience, Bridgette brings with her both deep and broad expertise.

Bridgette commented, “Having most recently come from The Lavidge Company, I’m thrilled to take my years of experience planning and buying for local, regional and national accounts and apply them here at Zion & Zion. This agency is on fire with growth and doing things with respect to integration of traditional, digital and social media that no one else out there is doing. Now, Zion & Zion has purchased the full suite of software and data for traditional and digital buying and optimization, which makes this the first Arizona-based media department to be fully armed with everything needed to optimize campaigns by dynamically segmenting the digital audiences and testing content in real time. This is really cool stuff!”

Zion & Zion CEO Aric Zion (@ariczion) added, “The depth and breadth of the skills and capabilities here at Zion & Zion are expanding exponentially. At this point, we’re competing with the top digital agencies in the country as well as the top full-service agencies in the Southwest. According to a recent survey from RSW, only 18% of marketers believe traditional, full service firms have solid digital skills, with this comparing to only 29% of marketers believing that digital firms have solid traditional (full service) skills. In these gaps is where the opportunity lies, and that’s what we’ve been exploiting by adding so aggressively to our capabilities with hires like this one and investments in digital marketing technologies.”

Zion & Zion welcomes Bridgette to our ranks and looks forward to her contributions.