Multi-Location Venezia’s Pizzeria Names Zion & Zion as Social Media Agency
TEMPE, Ariz. – August 26, 2010 – Since 1978, Venezia’s Pizzeria has operated multiple locations in both New Mexico and Arizona—now with a total of seven locations. Recognizing the high level of involvement that customers have with the Venezia’s brand, Domenick Montanile, owner of the four Arizona locations of Venezia’s decided to begin the selection process to hire a firm to develop social media around the Venezia’s brand.
“The search ended after we concluded an evaluation period with Zion & Zion. In just a few months, Zion & Zion has already implemented a strategy that, in our view, has allowed our social media to outperform our competitors’ social media, even though many of our competitors have been at it much, much longer than we have. We’ve seen significant ROI from their efforts, and have therefore decided to make the engagement with them official,” stated Montanile.
The Venezia’s social media campaigns are administered by Zion & Zion personnel that are highly involved and educated on the Venezia’s brand, menu and the company itself.
“Our work with Venezia’s differs in that our firm is highly engaged with Venezia’s and in effect, are pseudo-employees of the company, aware of every detail of the menu, promotions, process, etc. That enables our people to not only build social media strategy for the client but to act efficiently and accurately on the client’s behalf,” said Zion & Zion CEO Aric Zion.
Zion added, “When you combine the social media strategy with the email marketing and proprietary customer loyalty, customer service and online visibility tools that we offer to our retainer clients like Venezia’s, you get a truly integrated solution that yields measurable ROI.”
About Venezia’s Pizzeria
It all started when Frank and Clara Montanile moved to New York City from Italy in the late 60s. There they met, fell in love, married and had a baby boy named Domenick (who…little did they know…would someday follow in his father’s footsteps and grow up to become a Master Pizza Maker). In search of some clean air and a better place to raise a family, they found themselves in Albuquerque, New Mexico…Rio Rancho to be exact.
In 1978, they opened Venezia’s, a full-service Italian restaurant. Then in 1995, after their son Domenick & their daughter Linda moved to Tempe, Arizona to attend college at Arizona State, Frank & Clara sold the landmark they’d created in New Mexico and moved to Arizona to be closer to their children.
In 1998, Domenick graduated from college and married the love of his life, Jaime. Together they are proud to carry on the family tradition of making great pizza, and are excited to share with you the secret family recipes that have been with the Montanile family for generations. For more information on Venezia’s, visit www.venezias.com.