Research Category: Food & Beverage

Food & Beverage

2019

Brand Clarity, Favorability, and Originality of the Top 26 Quick Service Restaurants

• Authors: Aric Zion, MS;
• Jennifer Spangler;
• Thomas Hollmann, MBA, PhD

Food & Beverage

2019

Validating the Brand Personality Appeal Framework in a QSR Context: Multiple Regression and Confirmatory Factor Analysis

• Authors: Aric Zion, MS;
• Jennifer Spangler;
• Thomas Hollmann, MBA, PhD

Food & Beverage

2019

Restaurants Or Delivery App Companies: Which Suffers Most When Problems Occur?

• Authors: Aric Zion, MS;
• Jennifer Spangler;
• Thomas Hollmann, MBA, PhD

Food & Beverage

2019

Brand Personality Factor Analysis in a Quick Service Restaurant Context

• Authors: Aric Zion, MS;
• Jennifer Spangler;
• Thomas Hollmann, MBA, PhD

Food & Beverage

2019

Brand Personalities of the Top 26 Quick Service Restaurants

• Authors: Aric Zion, MS;
• Jennifer Spangler;
• Thomas Hollmann, MBA, PhD

Food & Beverage

2019

Co-Blame: An Examination of Shared Blame in the Restaurant Delivery App Industry

• Authors: Aric Zion, MS;
• Jennifer Spangler;
• Thomas Hollmann, MBA, PhD

Food & Beverage

2019

Food Delivery Apps: Usage and Demographics — Winners, Losers and Laggards

• Authors: Aric Zion, MS;
• Jennifer Spangler;
• Thomas Hollmann, MBA, PhD