Research Category: Food & Beverage
Food & Beverage
2020
Brand Clarity, Favorability, and Originality of the Top 26 Quick Service Restaurants
Food & Beverage
2020
Validating the Brand Personality Appeal Framework in a QSR Context: Multiple Regression and Confirmatory Factor Analysis
Food & Beverage
2019
Restaurants Or Delivery App Companies: Which Suffers Most When Problems Occur?
Food & Beverage
2019
Brand Personality Factor Analysis in a Quick Service Restaurant Context
Food & Beverage
2019
Brand Personalities of the Top 26 Quick Service Restaurants
Food & Beverage
2019
Co-Blame: An Examination of Shared Blame in the Restaurant Delivery App Industry
Food & Beverage
2019