Research Category: Non Profit

Non Profit

2019

Millennials vs. Non: The Generational Divide in Brand Awareness Rankings of the 100 Largest U.S. Charities

• Authors: Aric Zion, MS;
• Peter Juergens, MA;
• Thomas Hollmann, MBA, PhD

Non Profit

2019

The Gender Gap in Brand Awareness Rankings of the 100 Largest U.S. Charities

• Authors: Aric Zion, MS;
• Fred Petrovsky, M.F.A.;
• Peter Juergens, MA;
• Thomas Hollmann, MBA, PhD

Non Profit

2018

High Income Consumers’ Brand Awareness Rankings of the 100 Largest U.S. Charities

• Authors: Aric Zion, MS;
• Fred Petrovsky, M.F.A.;
• Peter Juergens, MA;
• Thomas Hollmann, MBA, PhD

Non Profit

2018

Brand Awareness Rankings of the 100 Largest U.S. Charities

• Authors: Aric Zion, MS;
• Fred Petrovsky, M.F.A.;
• Peter Juergens, MA;
• Thomas Hollmann, MBA, PhD