Case Study Category: Market Research

User Preference Testing Drives Predictable 25% Improvement in Lead Gen

Case Study - October 17th, 2017

We implemented a multi-milestone testing strategy to validate the expected superiority of a new web design for Chas Roberts. Post launch, the actual lead gen…
Beyond Creative—Media Testing Proves Campaign Impact on Attitude Formation

Case Study - October 10th, 2017

We tested the impact of two versions of a TV spot for Goodwill to assess the difference in impact on people’s intentions to donate items.…
Predicting Home Buyer Activity Based on Digital Media Actions—A Regression Analysis

Case Study - May 24th, 2017

Our media buying and analytics team was able to demonstrate a strong and statistically significant connection between our Zillow and Trulia display banner advertising and…
Improving Usability of a Mobile Calendar Feed

Case Study - February 10th, 2017

We conducted user testing on various parts of the new website that we were building for the client. We found usability issues with 14.3% of…
Web Experience Prototyping Drives Discovery of ‘Unknown Unknowns’

Case Study - February 10th, 2017

Our UX team applied a suite of proprietary role playing and interaction techniques, that we refer to as Web Experience Prototyping, as part of their…